LIVE CLIPS
EpisodeĀ 9-2-2026
When CIO wants to buy cybersecurity? Is the economic calculus changing because AI uses tokens? Do they need to shift their thinking from this line? Item grows along a different axis than what we previously understood. The cost and benefits would evolve over time as we scale our network. That's a very insightful question, my friend. So that's a good question because I don't think if we slap Dash Frontier AI models in the protection scenario, that is a good economic outcome. Yeah. You just cannot do a 5.6 Pro Fable 5.1. For every transaction that happens across your network, you're going to go that's right. So think about it. Every day we inspect 180 terabytes of data every day. Yeah. You stick anything against it which has got a token based economics against on it doesn't matter what the price.
Wrong. What was wrong is that everyone was listening to music, an entire generation, including yours and yours, on those little free earbuds that Apple would give out. So Dre said to me, man, that's I spend all day in the studio and my kids are listening on these ridiculous things. So we said, okay. So then we decide we're going to make a headphone. Then everyone tells us, you can't. They got a great headphone. They'd be like $300 at retail. They said, well, that's not going to work because Apple gives them away for free and so does Samsung. We said, okay. Our job is to get them on people's head. Once they hear it, they're not going back. And that's what we did. So we brought culture and we got them on people's head to try them. And then once young people started trying them, they wanted it for Christmas.
For the AI era unlock seamless real time experiences a new value with Cisco. Good work is joking about them. Said the best rare company watches. A thread of course like this goes back to those old Rolexes. The Rolex Air King Domino's Edition is a popular one. They also made a Rolex Halliburton which is a more controversial one. But it's the Halliburton logo actually looks not as jarring as the Domino's logo which is sort of crazy. There's a bunch of various levels of taste good works. Joking around with an FTX watch. There isn't much time. The Teamsters union Clock in, clock out. These must be fake Cabot cheese. These are fake. Yeah. Yeah these are fake. But there are a bunch. Is this X1 actually real? This one not. Nate's just joking around. But Google's done them. OpenAI has done them. There's been a few other companies that have done these throughout the. Throughout the year. You used to be able to go to Rolex and ask them if you were a large company like do us a run for 30 year anniversaries of our most tenured employees. That has slowed down among Rolex I believe. But I think TUDOR is still in the business. I know that they did a run with OpenAI and maybe with Google as well. The Black Bay and there's a few others. What is Jensen wearing though? Shout out to Jensen Wong, CEO of Nvidia wearing the super rare Richard Mille RM 2705. Rafael Nadal calling it a GPU on the wrist. This is a beautiful Blackwell on the wrist. Yeah. Three million dollar price. I don't see any. I don't see any issue with this. Looks good. I wonder what the occasion was. I wonder if. If he got this from someone specific or if he just picked it up for himself. Pretty. Pretty interesting. I like it. Let me tell you about the New York Stock Exchange. Want to change the world. Raise capital at the New York Stock Exchange.
Kick in at a certain point. Let's head over to billionaire John Morgan, who was on the iced coffee. Morgan. And Morgan seemingly flexing like throwing some shots at AI founders who say they're billionaires, but not necessarily a billionaire in his book. Let's see what he says. What's his definition? I don't consider anybody a billionaire that doesn't have a real billion in the bank. Guess how many people have a real billion liquid. I have how many? We. Yeah. I don't know how many? Maybe 20. Papa John was one of them. He doesn't have. No, no. He said he put a billion dollars he sold for 1.2. And he said he put a billion in dividends. Dividend stocks earning 5%. That's what he told us. I think it's on. It's on the record. It's on video. Him saying there's only. Only 20 people that have a billion dollars of AC. My financial statements got every, I don't know, dollar. I do think, saying, like, you actually have to have it in cash. Like it can't be earning a meaningful. You can't have it invested at all. I mean, yeah, if you just look at public company founders who still own shares that are liquid. I mean, maybe there's regulations about when they can sell. And he doesn't count that as liquid because if you have to file a certain form with the SEC and sell on a schedule like, you know, I don't know, like Benioff sells on a regular basis. Daily, right? I think daily. And that's where securities compliance and shareholder transparency and all these very good reasons. Does that count? I don't know. This guy's so funny, but certainly a good sound bite, though. Yeah. And John Morgan, I think you were telling me this story. He, I don't think get super involved with politics, but he was, I think, supporting marijuana legalization. Yeah, specific. Seemingly because he's in the injury, personal injury business. And you might imagine that if you make marijuana more widely used, more people will get in car accidents. I don't know if there's any evidence of that, but it was an odd. Of all the charitable giving you could do curing cancer and helping solve hunger. Marijuana legalization is pretty low on the list, but he has his choices. Company watches are in the news. First, let me tell you about Cisco. Critical infrastructure.
Railway is the all in one intelligent cloud provider. Use your favorite agents to deploy web app service, databases and more, while Railway automatically takes care of scaling, monitoring and security. Interesting news out of Erewhon. Erewhon is on their 18th location. This is over in Thousand Oaks and at 20 federal law will force them to start posting calorie information. Leo says we are two Erewhon's away from mass rioting across south Southern California. What's that other. Is it Hillstone? That is. Hillstone has a sister restaurant. Am I remembering this correct? And they had to put calorie information on. Yeah, like they actually created like a new iteration, I think restaurant. Oh, oh. So that they could separate because it probably makes the menu aesthetics a little bit less. Yeah, it looks really bad if you're at like a sit down restaurant and they're showing. I was somewhere where they had the allergens on the menu and it was sort of tastefully done and it was actually sort of nice and a little key and legend and kind of post through. I don't think it was a huge chain or maybe it was. I don't know. Maybe all those rules kick in at a certain point. Let's head up.
In a world now it's worse than ever with social media. Everyone cares so much about what somebody else thinks. Oh, that's interesting. I mean, you guys, we have people just all day, what do they think of my post? What do they think of my ar? What do they think of my orange juice? Who cares? You know what I mean? Would you go to a grocery store and ask everybody what they think? You know? So anyway, I'm an older guy, so it doesn't make any sense to me. But, you know, but that's. The blinders. The blinders are very simple. Run your own race, but enter that race with the understanding and the empathy of other disciplines. Yes, we all.
Screenshot. That's possible, but what did this guy actually do? In case you missed the story, it's just insane. Feds say a 35 year old man faked being a 49ers player and allegedly scammed 26, 26 women out of more than 1.3 million through romance and investment schemes. He reportedly used fake 49ers career, fake Instagram, fake bank statements, luxury cars, dating apps. His IG even had free agency year one and super bowl highlights. He was arrested in the airport with an alleged accomplice. Baro really created an entire NFL career. Yeah. Walking around with the helmet everywhere is very, very funny. Going shopping and I think the. Aren't the real NFL players now like memeing this a little bit like I'll just go shopping with their actual helmets to like. Yeah, everyone's having fun with it. I think, I think the funny thing is how much video evidence he created of himself, like lying. Right. And they were, they were extremely egregious. Like he had a. More. He was saying that he had like the kind of real estate portfolio that you would only have if you were like a Hall of Fame level player. Yeah. It wasn't just like, oh yeah, I have a nice house. Well, wasn't he also creating a fake backstory about saying like his parents were from Switzerland and wealthy and they owned Gucci stores on Saks Fifth Avenue, which is a store, not a location. And there were a bunch of other like sort of red flags where I think he said his family owns. They're the majority shareholder in individual Gucci stores. Which is not how that works at all. But you know, sounded, sounded good. It sounds pretty good. Sounds pretty good. Yeah. The question is how quickly. I saw something recently Netflix is doing these like Insta docs calling them where they'll, they'll make a documentary like incredibly quickly about a, like a news story. About a news story. I mean you. And the question is like there's so much footage here. Yeah. I bet you like a documentary will be made from this. Yeah. Why, why can't it be. Why can't it be on a YouTube sort of like timescale? For sure. For sure. A lot of like what goes into the, what goes into documentary production because I've done it is just like scheduling some sit down interviews. You bring a team, you get the lighting. Right? The Netflix lighting. Yeah. So one of the, one of the Insta docs they made is about the decoy plane. Details of a secret plane switch used during a presidential trip from a NATO that just happened in Turkey. Yes. That was the whole like coming out. This is coming out on Friday. Whoa. Right. So story from last month. Okay. Getting released now. Yeah, I mean you don't even need AI for a lot of this production. It's just being really. I mean, of course AI can help like with transcriptions. Like there's a lot of, like you go and do the sit down interview and then you just need to reorganize all the different sound bites and having a perfect transcription, being able to go through and highlight. Okay, this is where the person talked about the thing that happened in Act 1. Let's put it in the right side. Bobby Chipman says, yo, that route running was elite though a lot of people were clocking. No, they were clocking it. They were saying like, how could you believe this was a professional athlete? Because he was certainly running routes. In one of the routes he posted, he almost fell over too. Yeah, I think he's at least practice or something. I don't know. Anyway, let me tell you about Railway. Railway is the all in one intelligence cloud.
One candy cane. Yeah, In October. I mean, it's kind of a Halloween candy, so you can kind of blend it in. Yeah. You know what a great Christmas present is a GoPro. Specifically, the Mission One Pro, the hottest new product from GoPro. Rave review from Markiplier. Yes, he was paid to post it. Yes, he owns it. Yes, yes, yes. He's the largest outside shareholder. But here's the hot take. I believe that he. I believe that this started with. With Markiplier being actually bullish on GoPro. And I'll take you through it. So I think there's a lot of confusion about this. Both of us were confused when we first talked about this, but it's actually a very clear, linear story and it makes a lot of sense if you go through it. So Mark Fishback, he goes by Markiplier, online YouTube legend, also Hollywood blockbuster producer now or director, filmmaker, recently made a massively successful movie after an equally successful but much lengthier journey on YouTube, we talked about Iron Lung, his movie, as part of the breakout YouTube to Hollywood pipeline that happened over the summer. While filming Iron Lung, Mark became interested in GoPro's newest camera, the Mission 1 Pro. So Mission 1 Pro GoPro body interchangeable lens mount. So you can go take an old lens from a Leica or, you know, a Cooke S1 if you want. You can adapt anything on there and you can get all the image texture that comes from the glass into the sensor. Yes, it's a smaller body, much cheaper, but you're getting the flavor of that lens. Maybe someone on the production team can give us a little 101 on what matters more, the sensor? The lens. The lens. The lens, yeah, the lens is important, right guys? And so GoPro sort of unlocked this ability and at incredible cost or incredibly low cost. So he put his favorite lenses on the camera, realized that you can get a cinema level output for $700 instead of the usual $7,000. He was comparing it to a red system that he loves and he uses and he owns, but he was just saying, like, it's cheaper to buy this GoPro then rent the cinema camera for a single day. Because a lot of these cinema camera, when they rent it might be 800 bucks for the day and you can just buy this system. And so I think he's looking out and saying, and saying the next generation of YouTube to filmmaker pipeline, they're not going to have the balance sheet that I have because, I mean, the reported earnings are like, he's one of the largest shareholders of Gunstar. But the reason he is is because like Forbes estimated his creator earnings prior to Iron lung at like 30 million a year. So he's been making a lot of money so he can go and spend $7,000 on a cinema camera rig. But he knows that there are smaller creators that are going to try and break into more cinematic productions and, and GoPro might be the right tool for them. Good content, product sponsorship, market fit. And then of course he also bought the stock. So his enthusiasm for the product led him to start buying GoPro stock. He spent estimates roughly 10 to 12 million dollars for 8% of the company or something like that. Obviously the company's gone up in value since it was a big bet, but estimates put him at 30 million annual earnings. And then of course Iron Lung did 51 million at the box office on a budget of 3 million. Probably gets a lot of cash flow from that. Not to imply that he took home 48 million. But iron Lung is going to continue to produce cash and you know he's in a fine position to make a big bet on GoPro. The story gets weird on August 27th because he posts this extremely positive sponsored video reviewing the Mission 1 Pro. It's a great video, lots of interesting detail and he just has a great on camera presence, very funny, lots of great editing. But people were like, ah, this is a little circular. Like he's getting a sponsorship for a company that he owns 8.5% of the stock. But the founder and chairman of and the CEO of GoPro, Nick Woodman, is still in control of the company and still has class B shares or super voting shares. So Markiplier. Yeah, isn't that crazy? He's held on this whole time. So Markiplier actually only controls 3% of the company. He doesn't have board seat. Like it's not like he's going to be approving his own sponsorship contract. Probably a completely separate discussion. So not a big deal to me. And honestly knowing that he knowing the sequence of events now, it makes me believe his review more because it's like he used the product, then he bought the stock, then he promoted it and reviewed it and this all just feels like a very natural friend. Friend of the show. Hunter Weiss just texted me and said you guys have story wrong. He bought two months ago and the SEC filing came out and then Bloomberg covered it in the live stream last night. He has half a percent of voting power. Oh wow. Yeah, so. So he bought and then the sec. SEC filing dropped which released the actual news and then that timed up in the news as like oh, he bought five days ago but in fact he was buying over the spring and the summer. I think it was like a stage investment. Anyway, let's see. So overall that does not seem too circular or a big deal to me. The weirder thing is that GoPro just gets bought five days after the sponsored video. And the company that bought them is Starman Optical. They proposed this merger that pays $285 million in cash. I think it retires the debt and GoPro shareholders retain 10% of the post transaction company as well. So the acquiring company, Starman is a holding company that's controlled by this Tabili family, Tabell family and sits within a broader holding company that owns consumer accessory brands such as Incase, Incipio, Incipio and Griffin. They make everything from like USB C charger bricks and phone cases. And you can see GoPro sort of fitting in there in the electronics accessories. They're not in any of the huge categories but it's all similar supply chain, similar distribution, similar go to market strategies across the portfolio. They also in the family also owns a lot of other companies. It's a very large holding company and there's an AI side to the story which is where things have gotten sort of awkward because people are like GoPro's pivoting to AI. That's not really what's happening. I think. So Starman has a new photonics division separate from GoPro. Of course they might move some GoPro people over there at some point, they own everything. But really the new photonics division is focused on making high speed optical networking equipment for AI data centers, which of course is like controversial now. And now Markiplier has to answer for all of the AI community probably and has to deal with this. But yeah, he apparently said in the stream he is anti data center and AI. Yep. And is upset with the timing of all of this. Yeah, because I think he really just liked this new camera and was like, I think GoPro can make a run at like the next generation Hollywood filmmaker which is being born on YouTube. That's his core community. Let's stay focused on that. And then Starman comes in and says, oh, we're actually doing something completely different. So weird scenario that he just got sort of roped into. So it looks like what actually happened is that Markiplier got excited about GoPro, bought the stock, then did a sponsored video to promote their new camera, then got blindsided by the acquisition and now has to grapple with some confusion about the corporate structure and potential AI baggage. But For Starman, it's an interesting flow because they get this solid brand that fits nicely within their portfolio. And maybe even more importantly, they get a public listing on the nasdaq. So they're keeping the listing, which effectively gives them access to the public markets in a more streamlined way. It's kind of like a SPAC or like a reverse merger. It's not technically like that, but because they're merging in a sub company. But in general, they now have a NASDAQ ticker. And so that's something that you can do and is a little bit like this. Yeah. Originally, I was confused as to why it was still trading. If it was, they're planning to keep it trading forever. Yeah. Because it will be the ticker for the holding company. And of course, stock is on a tear today. 30%. 33%. Well, let me tell you about CrowdStrike. Your business is AI. Their business is securing it. CrowdStrike secures AI and stops breaches. Let's go through some random timeline posts because we didn't get to much yesterday. We didn't get to much the day before even. It was busy news day. But where do you want to start it? The timeline? An idiot in motion will go farther than a genius at rest. That just feels like good wisdom. I don't know the importance of just volition. Yeah. Golden retriever mode to something. To some degree. New quote for board members just dropped. I train like I've never won and I compete like I've never lost on purpose with Jay Shetty. I don't know what else the you want to go through this.
Ssi, the company been involved with for decades. Very, very funny. For a decade. Great. We can head over to Markiplier. But first little countdown here we up on the screen. You'll see. Oh, you put it up. TVPN's Road to Christmas starts today. 113 days. It's only 113 days. Yeah. Wow. Start shopping. 113 days. Okay. It's going to go by quick. It will. And I want to cherish the road. Right. It's about the journey. It's not just about the destination. Sure. Obviously, things won't get too Christmassy around here. Things won't get too Christmassy around here. One on the screen. We'll get too Christmassy around here until December 1st. But you'll probably see certain elements coming in prior to then, starting with our countdown. So we'll leave this out. No, no, no. We're gonna hold fast. We gotta hold the line. No Christmas stuff until the day after Thanksgiving except the countdown. And maybe some tinsel. Yeah. Maybe a little fake snow. Yeah, maybe a little fake snow. Maybe some candy canes. Maybe one candy cane. Yeah, a couple. In October. It's kind of a Halloween candy so you can kind of blend it in. Yeah. You know what a great Christmas present is? A GoPro. Specifically, the Mission One Pro, the hottest new product from GoPro. Rave review from Markiplier. Yes, he was paid to post it. Yes, he owns. Yes. Yes, he's the largest shareholder. But here's the hot take. I believe that this started with Markiplier being actually bullish on GoPro. And I'll take you through it. So I think there's a lot of confusion about this. Both of us were confused when we first talked about this, but.
There are other reactions, but we went through most of those. Let's go over to Markiplier. Well, Ilya hit the timeline yesterday. Yes. Said Neo clouds have limited cybersecurity. Next time agents successfully go rogue, they'll try taking over a Neo cloud to run more copies. This is bad. Thus, Neo cloud should greatly strengthen their cybersecurity. And every company with strong cyber models should help with that. That's a good point. So it's a good point. Click on Ilya's profile, then click on who he follows. Who does he follow? He follows OpenAI's former employer, SSI. And what's that one in the middle? The dachshund community. Let's go. My guy loves dogs. Look at this. This is of the three accounts. The first company, the second company, nobody else. The most important account. Scroll through. Scroll this. Scroll, scroll this timeline. This might be one of the best accounts on X. He is having the best experience on the timeline. There's no craziness. He's just scrolling this, looking at beautiful dog photos and important updates from OpenAI and SSI, the companies he's been involved with for decades. Very, very funny. For a decade.
The artist is. So there's something in there that needs to evolve out of this, that makes more sense, you know, And I. I see. I see it all together. I. But I always have. That's why. That's why we started the school we started. Yeah, it just all goes back to that. It's just the way people think. That's how we think. Yeah, I. I mean, obviously the answer is probably both, but I would be interested to see if you're more optimistic about the entrepreneurship that comes out of your school or the transformation within. Within industry. The school was built to transform inside the industry. Okay. Yeah, it was built for Jobs. It turned into an entrepreneurial place. Of course, you know, I guess we caught that wave, you know, everybody wanting to be like one of these guys, Zuckerberg or something. But it was made to help communication inside. Apple, Google, all these giant companies that are taking over the entertainment business, literally. So it's not going to happen in my lifetime. But we wanted to build as many people as possible to infiltrate and help make that all one thing rather than have to be a tail wag and a dog, you know, I mean, look, Intel's buying Paramount and Warner, right? I mean, fundamentally, I mean. And David Ellison is terrific. You know, he's a really smart and understands where these two things cross. So hopefully there'll be some great stuff there. Yeah, it's going to be exciting. Well, thank you so much for coming on the show. Hey, you're welcome. It's an honor and pleasure. It was fun. Let's do it again as we're making more of these plays. Oh, I don't know. But it was. You're very far from my house. Maybe if you come to my house, we can do it. We'll do it over there. That's fine. But anyway, thanks. Oh, there's a big world behind me. Nice set. Look at the lighting. It's all. We reinvented television. Well, we will see you tomorrow at 11 sharp. Have a great rest of your day and goodbye. Thank you. Don't fade us out.
Yeah, it just all goes back to that. It's just the way people think. That's how we think. Yeah. I mean, obviously the answer is probably both, but I would be interested to see if you're more optimistic about the entrepreneurship that comes out of your school or the transformation within. Within industry. The school was built to transform inside the industry. Okay. Yeah, it was built for Jobs. It turned into an entrepreneurial place. Of course, you know, I guess we caught that wave, you know, everybody wanting to be like one of these guys, Zuckerberg or something. But it was made to help communication inside. Apple, Google, all these giant companies that are taking over the entertainment business, literally. So it's not gonna happen in my lifetime. But we wanted to build as many people as possible to infiltrate and help make that all one thing rather than have to be a tail wagging a dog, you know, I mean, look, Intel's buying Paramount and Warner, right? I mean, fundamentally, I mean. And David Ellison is terrific. You know, he's a really smart and understands where these two things cross. So hopefully there'll be some great stuff there. Yeah, it's going to be exciting. Well, thank you so much for coming on the show. Hey, you're welcome. An honor and pleasure. It was fun. Let's do it again as you're making more of these plays. Oh, I don't know, but it was you very far from my house. Maybe if you come to my house, we can do it. We'll do it over there. That's. But anyway, thanks. Oh, there's a big world behind me. I see that. Nice set. The lighting, it's all. We reinvented television. Well, we will see you tomorrow at 11 sharp. Have a great rest of your day and goodbye. Thank you.
You could learn. You could learn creativity, you could learn taste. You can learn all those things. It's somewhere in you where you could learn it. Absolutely. I had no taste. When I walked into the Record Plant in John Lennon Studio in 1973, I had zero taste. I went from three albums with him, two albums with Springsteen, and one album with Patti Smith, and I left with taste. But I often find that a lot of people have great taste, but they don't have the ability to create things that meet their taste level. Taste can be inherent in some people. What you do then is you have an eye for people that do have the gift, and you surround yourself with them. I learned that at 19 years old. I was living in my mother's house in Brooklyn, in Red Hook, Brooklyn. Father was a Lawshoreman, and I met John Lennon and Bruce Springsteen. I did those records and I got an apartment. I said, okay, I meet people like this, my life is going to be okay. I just got to make sure that I don't get thrown out of the room. Yeah. So when you're running a company, leave your ego out of it and realize somebody does something better than you. And don't defend anything. Don't defend your ignorance. You know, just go for it and just say, okay, this person's great. I'm gonna be of service to this person. Even if they work for you. Yeah. To get them loyal to your company and loyal to you, and, you know, that's what I always do. I just. I got a pretty good eye for seeing who's gifted, and I make trying to make their life as great as possible.
When we were there, we wanted to buy musically. Oh, yeah. We. We brought those guys up there twice. But Apple doesn't do social, and they shouldn't do social. I get why they shouldn't. I was on the tail. I was on the tail wagging the dog. You know what I mean? Yeah. I was on the tail. So, you know, I understand why they didn't do it. Yeah. But we. Trent Reznor and I instinctively knew, especially trend, that we needed social. Yeah. And it's going to be limited without that. So, you know, look, Apple, I. So far, out of all the companies, I found that they're still the most interesting, you know, because they still have that DNA in them. They just said, we're not gonna. We don't do social. Fine. They don't. So that was not a good fit, you know, so. But that's cool. But doesn't mean that music doesn't need it right now. You're not giving the artist what they want. Yeah.
Of producers are using AI right now. And it's really helping them. Sure. I mean, they. What they do is they. They even copy the AI you know, the idea what's going to. It'll break a lot. It breaks a logjam in your head. Is that the best way that you see artists using AI as essentially pre visualization? Like, what would happen? What? I see the guys that I know, you know, the producers that I know, I talk to them, you know, and I keep in touch with a lot of producers because I was a producer and I relate in the record business. I really relate to record business that had journey and stuff, you know. So when I was at Interscope, it was driven by record producers. You know, Swizz Beats, Pharrell, Dre, Timbaland, you know, Will, I am Polar Dedon. All these guys were at Interscope at one time or another. Hope I didn't leave anybody out. I'm sure I did. And I'm sorry, but, you know, they. They are learning how to use this. It will come from them. And yeah, they'll be, look, there. There are artists out now that can barely sing Happy Birthday. Okay, okay, so. So what's the difference if you can barely sing Happy Birthday if you can't sing Happy Birthday at all? Right? So that they will always be boring, silly, you know, records like that. Right. But the great artists and the great producers will maybe create real masterpieces, you know, because of this. It'll spark something. So I'm very pro. AI I just think that in the beginning, there's always the wild west in anything like this. You just kind of. You've seen it enough. You just go, okay, it'll. But I. The guys that are running the labels are really trying to do the right thing here. And I think in this particular case, the artist and the labels are aligned. Yeah, that's a good point. Yeah. What do you think?
We come out of music, me and Dre. So people used to go, well, of course, you guys are in the recording studio. Of course you knew how to make headphones. If you gave Bruce Springsteen two pieces of wood, he's not coming out with a guitar. No way. Okay? Or Keith Richard. So we had to go and learn. What we did was we found people that really were good at this and bring them in. And we just added the idea of what was wrong. What was wrong is that everyone was listening to music, an entire generation, including yours and yours, on those little free earbuds that Apple would give out. So Dre said to me, man, that's. I spend all day in the studio, and my kids are listening on these ridiculous things. So we said, okay. So then we decided, we're going to make a headphone. Then everyone tells us, you can't. They had a great headphone. They'd be like $300 at retail. They said, well, that's not going to work, because Apple gives them away for free, and so does Samsung. We said, okay. Our job is to get them on people's head. Once they hear it, they're not going back. And that's what we did. So we brought culture, and we got them on people's head to try them. And then once young people started trying them, they wanted it for Christmas. Was that expensive? I remember the story of you.
What was so great about. What is so great about Apple because it's still in their DNA, is they had Steve Jobs. He was the ultimate cross disciplinary human being. That was his in his DNA. Where tech meets liberal arts. And when I went the first time I went up there in 2003, I got it in 30 seconds because I had gone to five other companies before that. I talked to them about piracy and all that stuff. I was on a camp about that, you know, and I was the, the minute at hello. I met him in adq. I said, okay, this is where the party is. You know, And I just went back. I told the people at Doug Morris at Universal who was in charge of the place. I said, license this guy. Because they, they know a lot more about this than anybody in our business. And they have feel, okay? So this school is truly designed behind that meeting. I know it sounds simple, but look, we had an idea. I woke up one day and I called Dre. I said, dre, what about starting a school like this? Hell yeah. You know, by the way, he really talks like that. So we wrote a check for $70 million in a month, just on one line, knowing nothing about education, and we built what I consider a fabulous school. Do you think that there is.
In a world now it's worse than ever with social media, everyone cares so much about what somebody else thinks. Oh, that's interesting. I mean, you guys, we have people just all day, what do they think of my post? What do they think of my ar? What do they think of my orange juice? Who cares? You know what I mean? Would you go to a grocery store and ask everybody what they think? You know, so anyway, I'm an older guy, so it doesn't make any sense to me, but, you know, but that's. The blinders. The blinders are very simple. Run your own race, but enter that race with the understanding and the empathy of other disciplines. Yes, we all have that problem. In any company, you have the extreme tech side and the extreme design side. Have trouble communicating. Yeah, maybe not everyone at every company, but most people at most companies. And then when you, you know, remember we brought 300 people from the creative business into Apple, basically, you know, and Apple's an incredible company, but it's. And it's the best of them, by the way. By the way. But it's all somewhat siloed. Do you think entrepreneurial people.
I think there are two or three sets of people we want. Right. One set of people we want are who are AI savvy, who know how to use AI to get their jobs done better, who know how to use coding agents or AI. That should be a lot easier than hiring AI researchers. There we have pivoted. I think 50% of our new hires in the last six months are early in career. Okay. These are people who are learning and they're typically having to run through hackathons to get to Palo Alto. You don't, you don't look at where you went to school. We care about where you can use coding agents, you can use AI. So that's good because we're pivoting our workforce. And if we keep following that trend, it's reasonably likely that we will overwhelm the UNAI savvy people with more AI savvy people. That's kind of like ground zero. You got to get that done. The second part is there are people who are really good at CyberSecurity and know AI and they'd like to get involved. And if you want to work in cybersecurity, there's no better place to work to Palo Alto Networks. Right. We're the largest cybersecurity company in the world. You want to have an impact, you want lots of proprietary training data. We've got it. So we are lucky, given our position, that we can attract some of the people who work at the intersection of cyber and AI. The third part is raw, pure AI researchers who can do wonders with small language models and large language models. There we have people who are AI literate. We have some PhDs in AI who work here who have a cyber security ben, but they can go back to their roots in AI. And there we supplement that capability with third party training companies because they've been doing it around now for multiple customers. So you want to make sure, if we can do it once, let's not get it wrong, let's have somebody who's done it 500 times and bring. Maybe 500 is too many, but 20, 30 times, let's bring them as part of the team so we can make sure we're getting it right. So that's how we're tackling it. Thankfully, we don't have to compete with the frontier models for hardcore AI researchers to build our own big models with multiple parameters. No, totally. Well, we have on.
Three kids. You have the family plan. Oh, yeah. If you listen to. What's your favorite music? Don't take. My favorite artist is Yeet. Yeet. Yeah. Oh, great. Okay, so you listen to that, and your kids listen to Elmo or their babies. Okay, well, let's say they listen to Taylor Swift, Kendrick Lamar, and you listen to Fleetwood Mac and. Yeah, yeah, and Madonna, right?
Market clearing order inbound five. I see multiple journalists on the horizon. You're watching TVPN. Today is Wednesday, September 2, 2026. We are live from the TVPN Ultra Realm. The temple of technology, the fortress of finance, the capital of capital. Let me tell you about ramp.com Time is money, save boats, use corporate car bill pay accounting and a whole lot more all in one place. We're back in the ultra dome. Good to be back. Good trip to Las Vegas. Quick in and out. Hung out with CrowdStrike, had a great time. Rave reviews from my son, who was very excited that we talked about getting on the track with George. That was the highlight of the interview for him. Yeah, he might have been the highlight of the interview for all of us. Fixated on the helmet. Yes, the helmet, the car, the. The set design was huge among the young. The young folks watching. Anyway, we have a lot of news to cover. We barely covered the news yesterday. We talked about markiplier a little bit. I dug way deeper, got more into that story. But first, let's talk about another AI safety kerfuffle that's hit the timeline. Yesterday Amir over at the information reported that OpenAI is quietly, quote, quietly using loop transformers that don't. The model's thinking when scaled up, but which use the models more efficient. This is also. But they make the model more efficient. This is also referred to neuralese. Tyler, you had a take on this, right? I mean, get ready to learn neuralese. So neuralese for context is like, basically it's like the raw vectors. It's not like oh, oh, oh. It's not like claudish. It's not like where the text degrades. Like when you look at the. The reasoning chains in the hugging face attack, it feels like they're. They're speaking less and less English. Like they're starting to speak like a dialect of English that's a little bit messier. This is not intelligible. I believe most people when they say nerlis, they're referring to like actual. Okay, just passing raw vectors. Yeah, and what? And you need to use some sort of like interpretability to understand. Yeah, yeah. The thing that I want to understand is like usually these models are trained so that they're like, they're changing weights into text at some point. So they're pretty good at translation. Can't we just build a translator that translates neuralese into English? Yeah, but the whole point is like when you take a vector, turn it into like one single token, you're losing a lot of Information, Sure. That might be hidden in, like, the long tail. So if you're worried about safety. Right, Yep. Even if 80% of the. You can kind of figure out what 80% of the raw vector means, 20% might have some dangerous thing. Yeah, whatever. That's like the interpretability. Yeah. There might be, like, sarcasm hidden in the vectors. Doesn't make it through to the actual tokens. And you realize that the AI was joking when it was saying, I won't turn you into a paperclip. Wink, wink. You gotta watch out for that. So what else did the information say? They said being able to monitor a model's chain of thought can provide both, quote, an early warning system for various forms of misalignment, deception, manipulation, going after an unintended goal, and insight into an AI's action after the fact. So some reporting quickly set off a broad wave of anxiety among the AI safety camp. Their chief concerns being, one, not being able to monitor chain of thought makes AI less safe. And two, by using Neuralese and thus abandoning chain of thought, OpenAI starts a race to the bottom among frontier labs. Everyone's got to use it to stay ahead. So everyone winds up adopting the dangerous technique where others were also abandoned chain of thought for the benefit of efficiency, thus making all frontier AI less safe. That was the accusation. But OpenAI's research director, Jacob Pachucki, responded to all this. He said, I want to prevent a race to unmonitor unmonitorability kicked off by confused reporting. He says the reporting is confused. There's a little more nuance here. Here's what. Here's what he said. He said, OpenAI has worked to preserve and utilize chain of thought monitoring since our very first reasoning models. We deeply care about this technique as it can give us a view into how model alignment generalizes from its training distribution. What is going on? Chad is saying, Gabe said, did Tyler go to sport clip? What is this? Cut. We have an answer. We have an answer. Why don't you show them the. Why don't you show them the answer? Oh, you want to show the answer? Yeah, I want to show the answer. The reason that Tyler. No, he doesn't put it on. Go away for a second, come back and show that. No, no, no. You don't want to. You don't want to give too much of it away because we might do a real stunt with it. But there were some prosthetics, some Hollywood magic in the studio this morning. It messed up my hair a little bit. It messed up Tyler's hair a little Bit not ready for primetime, but we're playing around with it. So let's go back to the actual news. Jacob says, I do think it is a fragile and unfortunately trending in the negative direction for reasons not contingent on architecture changes that I will write about soon. But there are things we can do to streng and it's a core goal of our current research program. In other words, Jacob is saying that the information reporting is inaccurate, but that the state of chain of thought monitoring is not that great. And in fact, it is getting worse. And we were talking a lot about this yesterday at Valcon with CrowdStrike. And how do you monitor the agent state that might emerge if a civilization emerges and starts doing weird things? How are you monitoring every step in the chain? Very important. We also have Nikesh Rohr coming on the show from Palo Alto Networks to talk about AI and security. Of course. Yeah. It seems very obvious that there's going to need to be a lot more done than just like an obsession with chain of thought. Right. Because if you have highly competent agents streaming at tens of thousands of tokens a second, copy and copy and pasting themselves infinite times. Right, sure. Are you really going to be able to just kind of read through the logs and be like, are they messing with us? Are we good? Messing with us? Yeah. The interesting thing about the hugging face is like, it keeps going back to the secret message board. And I'm just surprised that there's not just a public message board for agents that are working together. Like when you imagine a country of geniuses in a data center, you would hope that the country of geniuses can collaborate on things and work together. But I guess that's not exactly how things were designed. I mean, I mean that it was never supposed to be able to access any like anything on the web. Right? Yeah, but you would think that collaboration between sub agents would actually be like a core way to get better results. Just like, okay, we're going to send off a thousand agents over here, they're going to talk to each other while they work. And that's fine. They don't need to set up this like phantom message board, this hidden message board to communicate because we just actually gave them slack. Right. Something like that. You'd think that that would actually improve, just improve the quality of the work. And then of course you could monitor it as well. But instead you wind up with this. They wanted to talk to each other, so they set up this fake message board. Very, very odd scenario. Instead of just giving them the, the, the approved Way to do it anyway. Former OpenAI staffer Joshua Akaim said made an additional point here. Coordinating everyone around a technique this brittle is, as is about as bad a safety or strategy posture I could imagine. It's not just quote it will break eventually. This is a fundamentally unsound basis for safety. Dean Ball also chimed in. He said we are now adjudicating technically complex and nuanced claims on the timeline with almost no ground truth information about what is actually happening. Communities form these thought terminating taboos, as Roon says, and then panic at everything that vaguely resembles them. And the trust eroding reality of social media makes the timeline an especially difficult place to do this adjudication. It is frankly insane and crazy making and grating for everyone involved. It would be like if we argued about what every publicly traded company's financials were by posting hyperventilating, hyperventilating on the timeline rather than relying on the institution of auditing and the audited financial statements that institution produces. To sum it up, if you're in the AI safety campus, you're worried that OpenAI is abandoning a technique for making AI safety safer and that other frontier labs will now follow suit. If you're skeptical of the AI safety camp, the information's reporting is inaccurate, the AI safety camp is unnecessarily panicking, and OpenAI is doing the best it can. So a little bit of back and forth on the timeline. Let me tell you about MongoDB. What's the only thing faster than the AI? Market your business on MongoDB? Don't just build AI, own the data platform that powers it. And there are other reactions, but we went through most of those. Let's go over to Markiplier. Well, Elia hit the timeline yesterday. Yes. That Neo clouds have limited cybersecurity. Next time agents successfully go rogue, they'll try taking over a NEO cloud to run more copies. This is bad. Thus, NEO cloud should greatly strengthen their cybersecurity. And every company with strong cyber models should help with that. That's a good point. So it's a good point. Click on Ilya's profile, then click on who he follows. Who does he follow? He follows OpenAI's former employer, SSI. And what's that one in the middle? The dachshund community. Let's go. My guy loves dogs. Look at this. This is of the three accounts. The first company, the second company, nobody else. The most important account. Scroll through. Scroll this. Scroll this timeline. This might be one of the best accounts on X. He is Having the best experience on the timeline. There's no craziness. He's just scrolling this, looking at beautiful dog photos and important updates from OpenAI and SSI, the companies he's been involved with for decades. Very, very funny. For a decade. Great. We can head over to Markiplier. But first, little countdown here up on the screen. You'll see. Oh, you put it up. TVPN's Road to Christmas. The Road to Christma starts today. 113 days. It's only 113 days. Yeah. Wow. Start shopping. 113 days. Okay. It's going to go by quick. It will. And I want to cherish the road. Right. It's about the journey. It's not just about the destination. Sure. Obviously, things won't get too Christmassy around here. Things don't get too Christmassy around here. Ones out on the screen. We'll get too Christmassy around here until December 1st. But you'll probably see certain elements coming in prior to then, starting with our countdown. So we'll leave this out. No, no, no. We're gonna hold fast. We gotta hold the line. No Christmas stuff until the day after Thanksgiving. Except the countdown. Except the countdown. And maybe some tinsel. Yeah. Maybe a little fake snow. Yeah, maybe a little fake snow. Maybe some candy canes. Maybe one candy cane. Yeah. In October. I mean, it's kind of a Halloween candy, so you can kind of blend it in. Yeah. You know what a great Christmas present is a GoPro. Specifically, the Mission One Pro, the hottest new product from GoPro. Rave review from Markiplier. Yes, he was paid to post it. Yes, yes, yes. He's the largest shareholder. But here's the hot take. I believe that he. I believe that this started with Markiplier being actually bullish on GoPro. And I'll take you through it. So I think there's a lot of confusion about this. Both of us were confused when we first talked about this, but it's actually a very clear, linear story and it makes a lot of sense if you go through it. So Mark Fishback, he goes by Markiplier, online YouTube legend, also Hollywood blockbuster producer now or director, filmmaker. Recently made a massively successful movie after an equally successful but much lengthier journey on YouTube. We talked about Iron Lung, his movie, as part of the breakout YouTube to Hollywood pipeline that happened over the summer. While filming Iron Lung, Mark became interested in GoPro's newest camera, the Mission 1 Pro. So Mission 1 Pro GoPro body interchangeable lens mount. So you can go take an old lens from a Leica or, you know, a Cooke S1 if you want. You can adapt anything on there and you can get all the image texture that comes from the glass into the sensor. Yes, it's a smaller body, much cheaper, but you're getting the flavor of that lens. Maybe someone on the production team can give us a little 101 on what matters more, the sensor or the lens? The lens. The lens. Yeah, the lens is important, right guys? And so GoPro sort of unlocked this ability and at incredible cost or incredibly low cost. So he put his favorite lenses on the camera, realized that you can get a cinema level output for $700 instead of the usual $7,000. He was comparing it to a red system that he loves and he uses and he owns. But he was just saying like, it's cheaper to buy this GoPro than rent the cinema camera for a single day. Because a lot of these cinema camera, when they rent it might be 800 bucks for the day and you can just buy this system. And so I think he's looking out and saying, and saying the next generation of YouTube to filmmaker pipeline, they're not going to have the balance sheet that I have because I mean, the reported earnings are like, he's one of the largest shareholders of Guns. But the reason he is is because like Forbes estimated his creator earnings prior to Iron lung at like 30 million a year. So he's been making a lot of money so he can go and spend $7,000 on a cinema camera rig. But he knows that there are smaller creators that are going to try and break into more cinematic productions. And GoPro might be the right tool for them. Good content, product sponsorship, market fit. And then of course he also bought the stock. So his enthusiasm for the product led him to start buying GoPro stock. He spent estimates roughly 10 to 12 million dollars for 8% of the company or something like that. Obviously the company's gone up in value since it was a big bet, but estimates put him at 30 million annual earnings. And then of course, Iron Lung did 51 million at the box office on a budget of 3 million. Probably gets a lot of cash flow from that. Not to imply that he took home 48 million, but iron Lung is going to continue to produce cash and you know, he's, he's in a fine position to make a big bet on GoPro. The story gets weird on August 27th because he posts this extremely positive Sponsored video reviewing the Mission 1 Pro. It's a great video, lots of interesting detail and he just has a great on Camera presence. Very funny. Lots of great editing. But people were like this is a little circular. Like he's getting a sponsorship for a company that he owns 8.5% of the stock. But the founder and chairman of and the CEO of GoPro, Nick Woodman, is still in control of the company and still has class B shares or super voting shares. So Markiplier. Yeah, isn't that crazy? He's held on this whole time. So Markiplier actually only controls 3% of the company. He doesn't have board seat. Like it's not like he's going to be approving his own sponsorship contract. Probably a completely separate discussion. So not a big deal to me. And honestly knowing that he knowing the sequence of events now, it makes me believe his review more because it's like he used the product, then he bought the stock, then he promoted it and reviewed it and this all just feels like a very natural friend of the show. Hunter Weiss just texted me and said you guys have story wrong. He bought two months ago and the SEC filing came out and then Bloomberg. Yeah, oh sorry. Covered it in the livestream last night. He has half a percent of voting power. Oh wow. Yeah, so, so he bought and then the SEC filing dropped which released the actual news and then that timed up in the news as like oh, he bought five days ago but in fact he was buying over the spring and the summer. I think it was like a stage investment. Anyway, let's see. So overall that, that, that does not seem too circular or a big deal to me. The weirder thing is that GoPro just gets bought five days after the sponsored video and the company that bought them is Starman Optical. They proposed this merger that pays $285 million in cash. I think it retires the debt and GoPro shareholders retain 10% of the post transaction company as well. So the acquiring company, Starman is a holding company that's controlled by this Tabili family, Tabel family and sits within a broader holding company that owns consumer accessory brands such as Incase and, and Griffin. They make everything from like USB C charger bricks and phone cases. And you can see GoPro sort of fitting in there in the electronics accessories. They're not in any of the huge categories but it's all similar supply chain, similar distribution, similar go to market strategies across the portfolio. They also in the family also owns a lot of other companies companies. It's a very large holding company and there's an AI side to the story which is where things have gotten sort of awkward because people are like GoPro's pivoting to AI. That's not really what's happening, I think. So Starman has a new photonics division separate from GoPro. Of course, they might move some GoPro people over there at some point. They own everything. But really the new photonics division is focused on making high speed optical networking equipment for AI data centers, which of course is like controversial now. And now Markiplier has to answer for all of the AI community probably and has to deal with this. But yeah, he apparently said in the stream he is anti data center and AI and is upset with the timing of all of this. Yeah, because I think he really just liked this new camera and was like, I think GoPro can make a run at like the next generation Hollywood filmmaker which is being born on YouTube. That's his core community. Let's stay focused on that. And then Starman comes in and says, oh, we're actually doing something completely different. So weird scenario that he just got sort of roped into. So it looks like what actually happened is that Markiplier got excited about GoPro, bought the stock, then did a sponsored video to promote their new camera, then got blindsided by the acquisition, and now has to grapple with some confusion about the corporate structure and potential AI baggage. But for Starman, it's an interesting flow because they get this solid brand that fits nicely within their portfolio. And maybe even more importantly, they get a public listing on the nasdaq. So they're keeping the listing, which effectively gives them access to the public markets in a more streamlined way. It's kind of like a SPAC or like a reverse merger. It's not technically like that, but because they're merging in a sub company. But in general, they now have a NASDAQ ticker. And so that's something that you can do and is a little bit like. Yeah, originally I was confused as to why it was still trading. If it was, they're planning to keep it trading forever. Yeah, because it will be the ticker for the holding company. And of course, stock is on a tear today, up 30%, 33%. Well, let me tell you about CrowdStrike. Your business is AI. Their business is securing it. CrowdStrike secures AI and stops breaches. Let's go through some random timeline posts because we didn't get too much yesterday. We didn't get too much the day before even. It was busy news day. But where do, where do you want to start the timeline? An idiot in motion will go farther than a genius at rest. That just Feels like good wisdom. I don't know the importance of just volition. Yeah. Golden retriever mode to something to some degree. New quote for board members just dropped. I train like I've never won and I compete like I've never lost on purpose with Jay Shetty. I don't know what else you want to go through this NFL wide receiver Dajon Love. Am I. This was my favorite post out of the whole Dajon Love cycle. Andrew Reed saying wearing the Allen Co. Allen Co. Sun Valley jacket I found on ebay. What actually happened. The thing that's been missed is that I think this is an AI story because part of how he was proving that he was a player outside of just basically LARPing was he had somehow the Google AI overviews had picked up that he was saying that he was a 49ers player. Oh, interesting. And so it was just assuming that that was the truth. I saw him post a screenshot of the Google AI overlay in a video. He'd be like, and that's Google. That's not me. Yeah, that's Google saying that. Yeah. But I thought he had doctored the Google AI overview and was just sharing the screenshot. That's possible too. But what did this guy actually do? In case you missed the story, it's just insane. Feds say a 35 year old man faked being a 49ers player and allegedly scammed 26 women out of more than 1.3 million through romance and investment schemes. He reportedly used fake 49ers career, fake Instagram, fake bank statements, luxury cars, dating apps. His IG even had free agency year one and super bowl highlights. He was arrested in an airport with an alleged accomplice. Barrow really created an entire NFL career. Yeah. Walking around with the helmet everywhere is very, very funny. Going shopping and I think the aren't the real NFL players now like memeing this a little bit. They'll just go shopping with their actual helmets to like. Yeah, yeah. Everyone's having fun with it. I think. I think the funny thing is how much video evidence he created of himself like lying. Right. And they were. And they were extremely egregious. Like he had a more. He was saying that he had like the kind of real estate portfolio that you would only have if you were like a Hall of fame level player. Yeah. It wasn't just like oh yeah, I have a nice house. Well, wasn't he also creating a fake backstory about like his parents were from Switzerland and wealthy and they owned Gucci stores on Saks Fifth Avenue, which is a store, not a location. And there were a bunch of other like sort of red flags where I think he said his family owns. They're the majority shareholder in individual Gucci stores. Which is not how that works at all. But you know, sounded. Sounded good. It sounds pretty good. Sounds pretty good. Yeah. The question is how quickly. I saw something recently. Netflix is doing these like Insta docs calling them where they'll make a documentary like incredibly quickly about a, like a new story about a news story. And the question is like, there's so much footage here. Yeah. I bet you like a documentary will be made from this. Yeah. Why can't it be fast? Why can't it be on a YouTube sort of like timescale? For sure, for sure. A lot of like what goes into the. What goes into documentary production because I've done it is just like scheduling some sit down interviews. You bring a team, you get the lighting, right? The Netflix lighting. Yeah. So one of the, one. One of the Insta docs they made is about the decoy plane. Know anything about details of a secret plane switch used during a presidential trip from a NATO that just happened in Turkey? Yeah, that was like coming out. This is coming out on Friday. Whoa. Right. So story from last month. Okay. Getting released now. Yeah, I mean you don't even need AI for a lot of this production. It's just being really. I mean of course AI could help like with transcriptions. Like there's a lot of, like you go and do the sit down interview and then you just need to reorganize all the different sound bites and having a perfect transcription, being able to go through and highlight. Okay, this is where the person talked about the thing that happened in Act 1. Let's put it in the right side. Bobby Chipman says yo, that route running was elite though a lot of people were clocking. No, they were clocking it. They were saying like, how could you believe this was a professional athlete? Because he was certainly running routes. In one of the routes he posted, he almost fell over to. I think he'd at least practice or something, I don't know. Anyway, let me tell you about Railway. Railway is the all in one intelligent cloud provider. Use your favorite agents to deploy web apps, servers, databases and more. While Railway automatically takes care of scaling, monitoring and security. Interesting news out of Erwan. Erwan is on their 18th location, is over in Thousand Oaks and at 20 federal law will force them to start posting calorie information. Leo says we are two Erewhons Away from mass rioting across Southern California. What's that other hill? Is it Hillstone? That is. Hillstone has a sister restaurant. Am I remembering this correctly? And they had to put calorie information on. Yeah, like they actually created like a new iteration, I think in the restaurant. Oh, oh. So that they could separate because it probably makes the menu aesthetics a little bit less. Yeah, it looks really bad if you're at like a sit down restaurant and they're showing. I was somewhere where they had the allergens on the menu and it was sort of tastefully done and it was actually sort of nice. A little key and legend and kind of post through and I don't think it was a huge chain or maybe it was. I don't know. Maybe all those rules kick in at a certain point. Let's head over to billionaire John Morgan, who was on the iced coffee. Morgan. And Morgan seemingly flexing like throwing some shots at AI founders who say they're billionaires but not necessarily a billionaire in his book. Let's. Let's see what he has. What's his definition? I don't consider anybody a billionaire that don't have a real billion in the bank. Guess how many people have a real billion liquid. I have how many? Yeah. I don't know how many? Maybe 20. Papa John was one of them. He doesn't have. No, no. Said he put a billion dollars he sold for 1.2 and he said he put a billion in dividends. Dividend stocks earning 5%. That's what he told us. I think it's on, it's on the record. It's on video. Him saying there's only, only 20 people that have a billion dol. My financial statements got every, I don't know, $. I think, I do think saying like you actually have to have it in cash, like it can't be earning a meaning you can't have it invested at all. I mean. Yeah. If you just look at public company founders who still own shares that are liquid, I mean maybe there's regulations about when they can sell and he doesn't count that as liquid because if you have to file a certain form of the SEC and sell on a schedule like, I don't know, like Benioff sells on a regular basis daily. Right. I think daily. And so. And that's where securities compliance and shareholder transparency and all these very good reasons. Does that count? I don't know. This guy's so funny. But certainly a good sound bite though. Yeah. And John Morgan, I think you were telling me the story he I don't think gets super involved with politics but he was I think supporting marijuana legalization. Yeah specific seemingly because he's in the personal injury business. And you might imagine that if you make marijuana more widely used, more people will get in car accidents. I don't know if there's any evidence of that but it was an odd. Of all this, of all the charitable giving you could do curing cancer and helping solve hunger. Marijuana legalization is pretty low on the list but he has his choices. Company watches are in the news. First let me tell you about Cisco. Critical infrastructure for the AI era unlocks seamless real time experiences a new value with Cisco. Good work is joking about them said the best rare company watches. A thread of course like this goes back to those old Rolexes. The Rolex Air King Domino's Edition is a popular one. They also made a Rolex Halliburton which is a more controversial one. But the Halliburton logo actually looks not as jarring as the Domino's logo, which is sort of crazy. There's a bunch of various levels of taste good works. Joking around with an FTX watch. There isn't much time. The Teamsters Union. Clock in, clock out. These must be fake Cabot cheese. These are fake. Yeah, yeah, these are fake. But there are a bunch of. Is this X1 actually real? This one not Nate's just joking around. But Google's done them. OpenAI has done them. There's been a few other companies that have done these throughout the year. You used to be able to go to Rolex and ask them if you were a large company like do us a run for 30 year anniversaries of our most tenured employees. That has slowed down among Rolex I believe but I think TUDOR is still in the business. I know that, that they did a run with OpenAI and maybe with Google as well. The Black Bay and there's a. There's a few others. What is Jensen wearing though? Shout out to Jensen Wong, CEO of Nvidia wearing the super rare Richard Mille RM 2705 Rafael Nadal. They're calling it a GPU on the wrist. This is a Blackwell on the wrist. Yeah. Three million dollar price. I don't see any. I don't see any issue with this. Looks good. I wonder what the occasion was. I wonder if he got this from someone specific or if he just picked it up for himself. Pretty. Pretty interesting. I like it. Let me tell you about the New York Stock Exchange. Want to change the world, raise capital at the New York Stock Exchange. A little back and forth here between TJ Parker and Lloyd Armbrust. Lloyd built an entire pharmaceutical factory so we could sell drugs on the Internet. Should we watch the video? Let's watch the video. Okay. I'm Lloyd, founder of Ronin Rx. We manufacture and personalize GLP1s for $78. Yeah, $78 a month for drugs like Ozempic. Do you know the reference price? Are drugs even legit? No, our drugs are super legit. That's true. Every prescription company Dollar shake doctor. But it's a shot for shot remake. We collect your health data and use AI to help your doctor personalize it. And other companies have taken this video and remade it before, but kind of out of. It's gone out of style a little bit. Well, yeah, maybe it's coming back. Yeah, exactly. It's still so long. Yeah. It does deliver a lot of information very succinctly and. But yeah, the Dollar Shave Club video, I believe, was produced by the Harmon brothers, who went on to create a whole series of these sort of like, designed to go viral advertisements for startups. And a lot of them did very well. Anyways, TJ says farm to table. More like YC to jail. Really quite aggressive kind of thing. You post as a unicorn. Exited founder. Lloyd responds, brother, you sold drugs on the Internet for 1 billion and then taught Amazon how to do it. If this is YC to jail, you built the highway, which is. Wait, what are you saying? That TJ built the highway? That you're on the highway to jail? To jail. Anyways, TJ responds and says, you put a smarmy med spa business on the Internet. And our mask masquerading around as a pharmacist in a white coat, as an English major DJ actually is as bonafides as a real pharmacist. So finding out I majored in English, he's. They're saying Lloyd might be the dajon love of the pharmacy business. Yeah. I don't know. Putting on the lab coat, little bit of a larp. I was always joking with one of my co founders who does have a PhD in biophysics, that he should wear a lab coat. And he was like, no, I'm not wearing a lab coat. I'm like, you're technically a doctor. You should go by doctor. God says, bro just wants to sell drugs online in peace. Yeah. The thing is, the rules of the road for pharmaceuticals, for drugs, the fda, these have been written. This is not the Internet where it's the wild west and people don't exactly know what's a social media site. The, oh, you know, what can you post section. What is it? It's not 83B. You know the one I'm talking about section 260 or something like 230. Section 230 is sort of something that comes up later. So there's this like, move fast and break things approach in the early.com era. Okay. Are there regulations around ordering groceries online? Let's just test it out. But that's not the environment in the pharmaceutical industry. And so. But TJ knows the rules and he's willing to enforce them on the timeline. Every once in a while, he'll let it happen. Should we watch this video of this boat? Yes. This was a crazy, crazy video. So a boat was going 213 miles an hour at the Lake of the Ozarks shootout, which sounds like a great event. Flew in the air after crossing the finish line, flipped and crashed. Every time I see a video of boats racing like this, it flips. So I just have this. I just have this understanding of, like, if you go that fast in a boat, you're going to flip. But I think they do it all the time. Yes. I think this is probably a one in a thousand occurrence or one in ten, one hundred thousand. Hopefully not one in a thousand. Otherwise every. Every time. But I agree. To me, it's like one in five boat videos looks like this. So let's play it. Oh, the slow motion, too, was really dramatic. Everyone survives, which is. They actually stuck the landing. Look at this. Pretty cleanly. Cleanly. Wait. Wait for it. Wait for it. No, they land how they should. There's. There's another. There's another angle that shows they landed perfectly. John. I think they were doing this on purpose. This is very, very risky. I do, I do wonder. J. Bhutal Boothard says what it feels like to long semis which go up and down 10% every week and end up flat. Yeah. Because he landed perfectly, I guess. Yeah. I mean, one person broke a leg, one person walked away clean. Both survived. Very good news. A lot of commentary on the new pay packages over at Apple. Chase said get a degree, get an office job, climb the corporate ladder, retire at 65. Congratulations, Tim. You did exactly what the system told you to do instead of starting your own business. He is 65. Yeah. Well, his new pay package as executive chairman feels a lot better to me than his CEO pay package. More flexibility, 47 million a year. Yeah. Hopefully less work. He deserves a little, little, little time away. From the action. But turn is making less. Turn is making less. I found there's 35 professional athletes that like roughly that are going to be making more than John Ternus next year. And anyways, I feel like it's a fair place for him to start. I hope he can climb, I hope he can 10 exit and then maybe 10x it again. Personally a couple more orders of magnitude would be great, but he's got to prove himself. Yeah, for sure, for sure. What else is going on? Elon is making power turbine components in the Wall Street Journal. Skeptical. They say it won't be EAS everything. Has he ever done anything easy? He chews glass daily. That's his whole shtick, is just doing things that seem impossible. Stocks of blade and vein manufacturers fell in response, but the threat to them is still remote. So let's see what the Wall Street Journal had to say. First, I'll tell you about public.com investing for those who take it seriously. Stocks, options, bonds, crypto, treasuries and more with great customer service. If you want to get into blade and vein manufacturing stocks, head over to public Only a few companies make the crucial components for power turbines that AI data centers are so desperate to get. Elon Musk wants to go ahead and make his own. That has unnerved investors in this prized oligopoly. Okay, we're going to learn about the power turbine market for a minute. Over the weekend Musk confirmed on X that SpaceX will start making blades and veins that go into natural gas powered fired power turbine. I think Big Turbine wrote this article. Yeah, you think it's a little coordinated counter. Counter messaging. Yeah, they were enjoying their oligopoly. Yeah. Maybe by doing in house casting at SpaceX we can accelerate natural gas turbines coming along, coming online by up to 18 months, which is a profound game changer, he wrote in his post, responding to a report from the Information. Interesting. Wasn't Sarah Guo mentioning on the Invest like the Best podcast that a lot of the or she was talking to a hyperscaler CEO or someone who was in a place of know that was saying like the bottleneck is real. It's very real and there's nothing in the short term that's going to come online that will alleviate power generation. So that is where the real bottleneck is, at least in the short term. So in mid August, Morgan Stanley published a report saying that SpaceX was planning such a foundry in Bastrop, Texas. Based on the company's job postings, shares of Helmet Aerospace fell more than 7% Monday before partially rebounding on Tuesday. Helmet and Berkshire Hathaway as precision cast parts are the two biggest players in the market for these parts, which also include bit blades, which also include blades and veins. For the aerospace and defense sector, smaller players DPC shares were all it is premature to count SpaceX as a threat, the Wall Street Journal says, But shares of Helmet, Aerospace and DPC might have been due for a breather. They are among the priciest artificial intelligence picks and shovels plays at 42 times and 45 times forward earnings, respectively. Turbine makers GE, Vernova and Caterpillar fetch 33 times and 26 times earnings for perspective. And there's a nice chart there to show you the price to earnings price to forward earnings ratios for some of the AI bottleneck plays and the blade and vein manufacturers are up in the upper echelon. DPC is the most vulnerable to disruption in this space. It is small and about 40% of the revenue comes from natural gas fired turbines. Well, how much? Holds about half the global market share of components used in natural gas turbines. It is diversified across aerospace and defense, with only 11% coming from gas turbines. SpaceX will face barriers to entry One reason there are so few companies in this sector is that it's technically challenging to make the blades, which must withstand extreme temperatures and rapid rotations. That feels like SpaceX's bread and butter, though. The casting process makes involves making a new wax mold from scratch each time. Making these parts requires the blade to be grown in a vacuum furnace as a single crystal of nickel superalloy, according to Nigel Chong, an analyst at Semianlysis oh semianalysis getting a shout out in the Wall Street Journal. Even a stray grain or hairline defect means the part has to be scrapped, he added. A new manufacturing line could scrap over half of its production for a long period, so yield will be difficult to get up. It is also a highly secretive process. Once the parts are produced, the ceramic cores and wax used to make them are destroyed, helmet's chief executive John Plant said at an investor meeting earlier this year. He says we're not getting distilled. Don't worry about it. We're good. We destroy every evidence that would lead someone to be able to copy us. That prevents competitors from reverse engineering them. So Helmet Aerospace's annual revenue from industrial gas turbines is up and to the right with incredible forecasts. And you can see the chart taking off. They're going exponential right now. A high scrap rate might make might matter less if SpaceX is making parts for its own Use. Morgan Stanley's report noted that we would not expect SpaceX to be a material supplier of blades and vanes for supply outside of SpaceX use. So they're going to use everything internally. Speaking of industrials, we got to talk about rotor sales. So there was news in the Financial Times that Maersk is going to put a wind sail on their container ship. And there's a very interesting. It's a very interesting design because I see the image for the ship and I'm like, looks like a smokestack. Where's the sail? Yeah, it looks like a smokestack. And I'm like, okay, does the sail come out of that big round thing and no, it doesn't. That is what's called a rotor sail, which actually produces wind force and accelerates the vehicle without any traditional sails. What you think? So there's an explainer video from Norse Power who makes these, that we should watch a little bit of. We can kick this off. It's a one minute video, but we can watch a little bit of this YouTube video on Norse Power rotor sales because it's a fascinating world I didn't know existed. And you need to know this. This is crucial. This is crucial. How do Norse Power rotor sails work? You might be familiar with curve balls in sports. What exactly causes the ball's path to curve? A spinning ball compresses air on one side and thins it on the other side. The pressure difference causes a thrust that curves the path. If you work in Norse Power, the Nor Power rotor sail is a large cylindrical sail. A common misconception is that wind spins it. Instead, it is rotated actively by an electric motor. The spinning sail compresses air. Jasper in the chat says, shut up front. I'm from the founding town in Denmark. Don't believe in the sale though. Thrust is created in the same way for the football and the ship. In good conditions, Norse power rotor sails can actually produce more thrust than the main engine. Norse Power saving fuel and the planet. And lastly, there's a photo of a rotary sale on a small catamaran that we think is is a steal. I don't know how much this thing would sell for. Yeah, Tyler was looking at picking this up because he's been exploring the marinas in the area. He wants to potentially live on a boat. Yeah. Well, I have the perfect ad read. Before our next guest joins, let me tell you about console.com. console builds AI agents that automate 70% of it. HR and finance support, giving employees instant resolution for access requests and password reset. Our Next guest is Nikesh Arora, chairman and CEO of Palo Alto Networks. He's here after fantastic earnings. How are you doing, Nikesh? Welcome back. Great. How are you guys? We're doing fantastically. I appreciate the little console plug right before. We've been very happy to sponsor it. It's hard not to be. They're right on the laptop sticker. Is it a good company? It's a fantastic company. You've heard of it, right? That's a bit late to ask, but, yeah. I should have asked you before, but, yeah, I think it's great. It is a fantastic company. We love the team over there. Had them on the show multiple times and, of course, talk about them every single show. Super excited for you guys to be partnering out, but we can get to console later. Let's talk about Palo Alto Networks. What's the newest development this quarter? What is the story that drove this quarter? You know, I've been trying for eight years to get the attention of customers to focus on cybersecurity. It's been hard work, but I really want to give a shout out to my friends Sam and Dario, who did a fantastic job getting the living bejesus out of everyone. They're pretty good. Bdr. They're like your best. Yeah, your best. Writing letters, protect us on cyber security. They talk about Mithoffs, Astra. It's amazing. Every CEO, CIO wants to talk about cyber security and how do you secure me? I love it. It's amazing. That's what drove a lot of the interest in cyber security. And people have realized that mitos was interesting because it can find a lot of vulnerabilities, and there's a lot of interest. People want to talk about it. They want to talk about the capabilities of OpenAI. But very soon after, the first 5, 10 minutes becomes about, okay, wait, this is just the beginning. What happens after when the next bigger, faster model shows up? What do I do then? Like, okay, I get it. You guys can help me test it, but what happens? How do I fight it if I get attacked?