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Yeah, when you say when you see, when you tell everyone we're changing everything, people are like, I don't like change. But if instead you just say like, yeah, like every day Facebook gets a slightly different update and the algorithm slightly different. And then some days people are like, ah, the algo is not really for me right now. And then they complain enough and then you get the feedback and then they tweak and they make it better and better and better. Like I feel like we should just be in the era of GPT is what powers chat.com and it's constantly getting better. And stop focusing on the size of the pre training bubble, stop focusing on the parameters. If you're a consumer, stop focusing on the numbers. Start focusing on your sleep number your sleep score go to eightsleep.com, exceptional sleep without exception. Fall asleep faster, sleep deeper. Wake up energized. You can discover pod5eightsleep.com and I believe we have our next guest, Gabe from Mischief. How you doing, Gabe? There he is. Welcome to the stream. What's going on at the TBPN ultradome? What's new with you? How you doing? I think everyone knows you maybe just launch into the announcement this week about the private military corporation that you're starting. You saw the Twitter? I didn't think anybody looked at that. Interesting. Everyone saw that. Everyone saw that. Yeah, yeah, yeah. It's sure, sure. What do we do this week? Well, we launched an agency called Applied Mischief. Yep. The agency honestly like to. To rewind. Where, where does that even come from? And a lot of people don't actually understand this about Mischief because probably what you see is like videos of people wearing boots or like press headlines or whatever. But the way we're actually organized is we are essentially a holding company of different creative enterprises based on categories. So there's like a handbag division, there's a footwear division, there's a fine art division. There are other divisions I can't really talk about yet, but with like more bigger permanent structures. Well, you talked about a division you can't talk about, so I hit the. Oh, nice, nice. So we've been operating like that for a second now. And to make that efficient, there's been an internal back office that's like normal, right? Like finance, legal, manufacturing, customer support, but also like design and marketing. And that's a group that not only does design, but also applies that sort of like Mischief magic, like viral juice or whatever. So the thinking here was we might as well open up that to external clients. It can become a profit center, which is great. But the other part is like, maybe it can make our world a little bit bigger too, because we're hungry for more formats. We've made so much stuff over the last like six years. What have we not touched yet? And like, maybe we won't get sued this time around. Like there's just stuff that we can do that's like cool. We can. Well, it's, it's, it's there. What, what seems obviously exciting to me is partnering with, with global companies. I mean, sure, I'm sure you'll partner with, with startups and, and scale ups and things like that, but what, what gets exciting at a certain point has to be scale. Hey, instead of selling like a thousand of this thing, can we figure out. Partner with a Clank Jones does an Apple ad. It's like that's just not. There's just special. There's something special about that, about just like giving. It's almost like patronage in some ways it's marketing, but it's just like it's still art and it's cool and it's like unbridled. No, totally, totally. Right. Like the way that we look at these is like it's not a service that we're providing necessarily. Like there are brands and entities in culture that we perceive as cultural material. The same way artists looks at their material is like paint or sculpture or marble or whatever. Like for us, Coca Cola is material. Give us that and we'll make something new with it. Instead of fabricating a marketing story to sell more units that people do now anyways. Right. The opportunity is like, there's just so much cultural material being left on the table that. To make new things with. So talk to me about inbound versus outbound. I feel like in that vein of like, there's cultural material. If you come up with just like, I have a great idea, it would only work for this particular brand because the nature of the idea is tied deeply to the lore of that brand. They're never going to think about this, but I need to. The only value I could get out of this is selling it to them. Are you going outbound and pitching big companies and saying, I have a. I have the idea for you, or is it more like there is an actual process where you can sit down. I'm going outbound. Outbound right now. This is a message for Gabe Newell from Valve. We want to design your submarine. Yeah. So let's go. That would be an amazing project. That's, that's the outbound that's what I want to do. Or extraterrestrial space rescue.

It seems pretty. It seems somewhat unlikely that they would start striking the cartels. I don't know if we need to open up a new front at the moment. Yep. But it's certainly not totally off the table. Well this is part of a three part series. Part two will be on Syria's drug war and part three will be on the illegal gold trade, which is very interesting. Yes. Okay. So you're a drug dealer, right? Yes. So are you going to start a cartel? No. I was talking to Jordy about that. The drawback of selling nicotine pouches is that there really are no cartels. Closest thing to cartels. You mean there's not yet are the big nicotine. Yeah. The big tobacco companies have really, really solid control over their supply chains and distributions. They won't kill an upstart like you, but they do try to make people startups life's startup life a bit harder. Yeah, a little bit. It's more just like they have a monopoly over the distribution in retail which is where people buy nicotine containing products and so they can just kind of sit back like they're chilling. It's kind of like Google search monopoly. Like they're just good. They don't really need to be overly aggressive. Google doesn't really need to take shots at Bing or try and tie Bing up in court or do anything because people just use Google and they're good. Anyway, let's. The chat says Tyler unlocked Grok Premium for sure. I missed something. What's with Tyler's fit? It is Thursday and it's summer and it's hot. It's a mid August Thursday afternoon. Yeah. Anyway, let me tell you about public.com investing for those who take it seriously. They got multi asset investing, AI powered analysis and they're trusted by millions. Folks, we have a very important post here from East Village guy. He says being a salesperson that doesn't drink or golf is like playing Scrabble with dyslexia. Yeah, the golf, I mean the real, the real fighting with one hand tied behind your back would be being a vegetarian and not being able to go out to those steak dinners. I think you can get by without drinking. Golf is important but you know, there's other things to do. You could go track days. Track days to do something else. There was a fun article in the. Wall Street Journal but if you can't go steak to steak with a prospect, you're going to have a tough time. Yeah. This article on the front page of the Wall Street Journal really tells you about what's slow in Newsday, it truly is. Nine beers, nine hot dogs, nine innings. Challenge accepted. A gut busting race against the clock has taken off among baseball fans. I tried it, says Xavier Martinez in the Wall Street Journal on the front page. This is front page Wall Street Journal news. I leaned back in my nosebleed seat, seven empty cans of Coors Light littered around me, and ate hot dogs marinating in my stomach. I tried to remember how I ended up in this place. So sick and yet so determined to keep going. I'm not a big drinker, nor can I remember ever craving a hot dog. Oh, right, I was ATT the 999. Now a ballpark tradition, the challenge entails eating nine hot dogs and drinking nine beers in the course of a baseball game. I had found out. I had found a group of friends who planned to take it on during a game between the New York Mets and the Atlanta Braves and asked if I could tag along. Against the advice of every cardiologist ever, I decided to try it myself. Joining me in attempting the challenge were Tim, a 29 year old software engineer. Let's hear it for the software engineers, folks. And William Lee, a 38 year old analyst. Sharona Lynn, a 31 year old writer. If things went wrong, we could share the janitorial duties. Wild, wild story in the Journal. Just about this. Just the important stuff. Just the important stuff. And he truly like, wrote. He wrote, he wrote this piece fully. Like it's great. Does it kind of trail off towards him like he's clearly feeling the effects? Yeah, I was thinking about this. Reminds me of the 999 that a lot of people in Silicon Valley do. Nine glasses of Screaming Eagle, nine servings of Beluga caviar, nine different horses competing in dressage. Yes. And so that's when I heard he was doing the 999. I thought that's what he was doing. Venture capitalists heard about the 996 and they decided to adapt it for the 999. Yes, the 999. Our first beers had been a respite from a sticky New York afternoon. Those Nathan's hot dogs had surprised me with their juicy snap. It's now or never, I recalled Lee saying when the game began and we naively clanked our 12 ounce cans together in celebration of gluttony. But now, with time running out and my body at war against.