LIVE CLIPS
EpisodeĀ 7-20-2026
Yeah, I mean, I think that it really is anyone who is basically natural long or natural short on compute. So anyone who naturally benefits from compute prices going up and anyone who naturally benefits from compute prices going down. So a producer versus a consumer, which is usually how, you know, a producer of commodity versus consumer of the commodity. And for both of these cases what we're starting to see is, you know, for the first time in the last year, compute is not in this sort of continuously decreasing trend. It is actually perked back up. And then we're sort of going to see the sort of natural volatility and cyclicality to compute, which is like there's going to be times where demand is going to outpace supply and vice versa. And that's kind of a healthy dynamic to build a derivative market on top. And so anyone who's a natural long over time want to take a short position and vice versa to manage the risk. Right. So if you have essentially a certain amount of budgeting for how much compute, you're going to basically how much you're going to spend on computer the next year. Right. Which is now becoming an increasingly bigger part of the line items and public and private companies financials, it becomes natural for you to basically want to smooth out some of that exposure by hedging it on the forward curve and over time on the futures curve, which becomes overlay on top of the forward. Do you have an idea of the TAM for this market? How big? Because obviously you're going to build liquidity over time. But when I think of the natural longs, I'm like, yeah, so hyperscalers with $1 trillion of capex are going to be taking out a short position on the order of $100 billion or something. Like how do you think about sizing the market over time? Obviously it's not going to materialize instantaneously, but it could be very big. You know, it's interesting. So I was, I wrote about this last week. But you know, the rule of thumb is every time you have an underlying market where people are transacting the spot, which is buying and selling the thing. Yeah. When you overlay derivative market on top of it, historically if that market has any degree of success, it ends up being at least 10 to 15 times the underlying market. Okay, that's insane if that happens here. I mean this is the opportunity. Right. I mean it looks like, you know, we're also around a trillion dollars of spend by now on compute. Right. By 2030 that number is going to 10x. Yeah. And so you're talking. I mean, yes, it is an incredibly large trillion in derivatives, potentially just stabilizing the market and hedging various things and ensuring different projects and whatnot. Because, you know, the way that these markets evolve is obviously, you get the exact insurance use case the hedging. Yeah. But that tends to be usually like 5% of the entirety of the liquidity in the market, the rest of speculation and people arbitraging and doing a lot of other things. And so those markets tend to be very large. And I think the compute as a commodity, is going to probably be the largest commodity on the planet. And so the derivative market for it will probably be the largest derivative market on the planet, outpacing treasury futures and a bunch of other things. Yeah. What does this mean for the.
You know, we started a brand IME about 19 months ago and now we're the fastest growing supplement brand ever recorded in the industry. Of course you may know David Beckham. Yeah, no introduction. Co founded ima with him 19 months ago. It's been a crazy journey ever since. We hit 100 million ARR within 11 months. We hit 200 million ARR within 18 months. What stopped you from hitting 100 within let's say six months? That's hilarious, but actually a good question. Wait, wait, what was the constraint? Was it supply chain? Was it distribution, not enough products or figuring out advertising? No, it's just you have to scale, right? And then you can't scale so Fast. Even in 11 months we were the fastest ever. Right. Typically at 100 million for supplement brands on average it takes roughly three to five years to hit 100 million. So for us to being able to do 11 months is quite amazing what we have to do. You remember what you were modeling for like where, where you wanted to be after the first, let's say 12 months. Yes. And the model was very different than reality. Right. So I think our first model full year revenue was approximately 30 million USD and that was already quite high for a new brand out of the gate in this very competitive category. Right. So our first full year revenue, we ended up doing 60 million this year. We'll do well over 200 million in our second year of full operations. Wild. Okay, so what like David Beckham, I think of him as a very like global star is part of the growth. Do you guys go global early? What did that strategy look like compared to let's say a traditional like US, 100% traditional DCZ company in the US you probably wait to go global two, three, four, five years out. Right. For us, day one, global day one meant 31 countries shipping. So we did that from day one last year. And then so US is our number one market. Canada number two. UK number three. Australia number four. Singapore number five. Now we ship to 43 countries. We're delivering 200,000 servings daily. We've now delivered 52 million servings in the last 19 months. Wow.
I spoke to two teenagers this morning. One was 13, one is 17. Abu Dhabi, Finland they're AI maniacs. They spend their spare time mastering AI. They know way more than their so called teachers. Their starting companies are building models. They realize this is the future. You're going to have a large number of companies with quite a very small number of employees but pretty high revenue. And I think AI maniacs will compete in medicine, law, business, consulting, banking, wherever it is, we let them compete. So this to me is the future. Like if you're asking will the UK recover? I would rephrase it. Is the UK going to encourage it's AI maniacs. How can they encourage these AI maniacs? It feels like AI naturally lowers the barrier to entrepreneurship and so there's not much encouragement that's necessary. I mean as long as the models are available and affordable for young people, they will do things with them. Young people should be allowed to rise to positions of authority. They should be respected. They shouldn't be looked down upon. They should have the chance to buy computer, get grants. It's not automatic. So you look at the United States, we do great on all these metrics. Estonia is a country that does pretty well on these metrics. A lot of parts of the world are too small c conservative and we'll see where different countries are going to fall on this spectrum. But they're not all going to do it automatically, just like not all countries have made great rock and roll. So the technology is pretty straightforward. Yeah, yeah. Estonia is famous for major government investing in high speed bandwidth, is that correct? Is that the rough story of Estonia? Yes, but I'm interested in what that would look like for AI in America or the uk. Like it feels like many of the models or application layer companies, they have sort of a free tier that gets someone potentially from zero to close to a maniac and then at some point they can go and find a customer to help pay for their compute bills. But is there more the government should be doing? But as you know, with venture capital there's a valley of death. Sure. I don't know that the government should be making grants to 16 year olds, but someone should. I'm doing it. Other people should as well. So this is really the province of youth. There's nowhere you can go to learn this stuff other than say some of the major AI centers and companies. So you've got to teach yourself. And is there the support in your environment for that? We will see. Give, give us an update on.
I call it negative emotional contagion. And you see it in many other areas of world history. It feeds on itself. I'm not sure we know what starts it. Maybe it is some negative events. But once it gets going, it's hard to reverse. Sometimes you need actually a war or some kind of catastrophe. I hope we do not. But if you look at wealth accumulation, the job market, stock prices, real wages, many other indices, they're doing like okay to fine. They're just not doing terribly. Yeah, no, no, I completely agree.
I live right next to all the data centers in Northern Virginia. It's great. They pay for half of the taxes of their county, the energy, the imbi, all that. I'm completely for the chips. Bring it on. But at the end of.
Our next guest, we got to talk about the Aston Martin suv. Is this really a collab with Call of Duty? You got to pull up this image. You think this thing is a little ridiculous? You think this isn't. Oh, I. I love the way I see. This is like the new model Y. I think like this will be the car that's on. Like you're just seeing so many of them and this is what you've been asking for because it is a V12. It's a V12. So first of all, let's go with what's amazing. Yes. The name. What is it called? What is it called? The Dreadnought. That's a good name. And so I. Yes. So here's the thing. It's digital only. What do you mean? A digital only military spec vehicle designed exclusively for the new Call of Duty Modern Warfare. So they will not be making this, which is like the lamest car. There's no V12 if it's digital. That doesn't make any sense. I thought this was a real car. They're not even making a lot of like it spread so quickly around that I think a lot of people thought it was real. I think they should have made at least a few of these one off. Yeah. Make it like know about the Call of Duty partnership in general. I just feel like. I feel like they don't need cheapens the brand and I feel like Aston is trying to appeal to a younger audience, but having a made up car, I don't know if it really does that. This is. Yeah, this is a very weird partnership. No, you imagine you. This is what you have to tow your Valkyrie to the track like that exact. Like you could sell one of these to every Valkyrie owner in theory. Because it's so, so unique. Yeah. It reminded me of the. The Rambo Lambo a little bit. Sort of a modern take on that. Yeah. So make the car Aston. Just do it. Just do it. Just for sure.
At this point. Yeah, I like this final post from Augustine LeBron. He says the SF AI scene needs fewer philosopher kings and more CEOs laser focused on serving the best possible tokens at the best possible price. Your margin is my opportunity. Less Marcus Aurelius, more Ron Vaccus. Costco CEO started his career as a forklift driver. Can you imagine if in a decade we have a. We have a Frontier Lab CEO who's like, yeah, I started digging ditches to build data centers. I was racking GPUs when they were fighting it out over who was on the frontier. And now I got the cheapest models in the business. I got the cheapest intelligence. I got the best value in the industry. I mean, for like, 99% of businesses, they just want tokens that are good at the right price. But maybe if Costco is the model, there will be an LVMH of AI. Something that really says your company takes luxury tokens seriously. It's like, I'm happy to pay 99% margins. I don't even think. These aren't just tokens. They're a statement. This is a statement. At this company, we use premium AI, luxury AI.
The Odyssey is up to 264 million animated opening of the year until Spider man in two weeks, according to Lucas Shaw over at Bloomberg. For reference, $375 million budget production was $250 million. They recouped that immediately. 125 million in global marketing, apparently, and looks like a big financial win, but very much, you know, priced in like, you know, the base case here. The film will make a little bit over a billion dollars. The cash flow to Universal and Comcast, who are the studio behind this, you're looking at $250 million in pre tax lifetime profit. That's 0.2% of Comcast's market value. So it's not like this crazy thing for the corporate entity, but it is exciting for the film and it's exciting for Christopher Nolan, who's in the Journal today in the business and finance section, because Nolan's the Odyssey shows directors are franchises. Now. They have an interesting statistic in here that 53% of Odyssey attendees said that the director was their number one reason for attending. Not the actor, not the fact that they loved the book and they were waiting for the IP to get adapted. Not that it's a, you know, oh, they like sword and sandals. They were looking. Or that it was imax. They wanted a Nolan film. And that's. I mean, everyone knows this intuitively from talking to everyone. Everyone's like, I want to see the next Nolan film. But it's just interesting that there has been this huge shift towards franchises built around particular intellectual property. Verticals, Marvel, Star Wars, Disney stuff, Pixar and whatnot. But now people are saying, I'm just going to ride with this director and whatever he does, and he can take me to the past, he can take me to the future. Wherever he goes, I'm riding with Nolan. I had a funny run in with Christopher Nolan. I was walking on the beach and Christopher Nolan was walking in front of me. I'm not hitting any sound effects right now, to be clear. And he's walking with his dog. I don't know who he is or what he looks like. Someone else who I'm with says, that's Christopher Nolan. I said, who? And then it came to me. But then this dog ran up behind us. He was walking his dog. Another dog joins and is like, really messing with his dog. And so I had to be like, I just had to say, hey, man, not my dog. Because it seemed. It seemed like my dog was off leave. Framed. I was being framed for having a poorly trained dog that was harassing his dog. But he. He was pretty unbothered. Let's head over to this picture from Gautier. He had the best seat in the house. This is. Is this a real photo or do you think this is, like, take a photo and then put it in AI and say, like, make it even more distorted because this is what it looks like to be truly in the front row of an IMAX showing. People were really crazy about, like, the IMAX looked way better. I think some folks on the team saw the film once, twice, three times. Who saw it in imax. Okay, we got some IMAX chat. I haven't seen it yet. Mike's seen it. Give us the review. You liked it. How many thumbs up out of 10? What do you got for me? Tyler? You can. You can chime in, too. What do you think? It was fantastic. It was fantastic. Are you taking. Were you taking notes the whole time? Like, did you have a notebook? No. Mentally? Mentally, no, but it's great. It's an amazing accomplishment. Like, shoot the next movie in imax, dude. I mean, it's one of the best looking films, I think, ever. I mean, the quality is just, like, unmatched. You did 70 millimeter. 70 mil IMAX. It's. It's. It's incredible. It's incredible. How many times do you think. How many times do you think you'll see it in theaters? Well, I mean, I'm already scheduled for four total. Four total. That's crazy. We'll see how that goes. Yeah, I was slumming it in normal theaters. I don't want to spoil it, in case you haven't read it yet. Okay. Yeah. Thank you. Yeah. Just. Yeah. But I think I'm really excited to find out if he gets home. Yeah. Yeah. We'll see. Can't wait. My take, I posted it was missing some hijinks and some gas. There are a few scenes missing from the actual poem that I would like to see, but I think it was. Are there hijinks in the poem that you didn't. That didn't make it in? Yes, that's what I'm saying. It was low on hijinks. We should do an episode on imax. Oh, yeah, we gotta film this show in imax. That'd be awesome. How would you rank it in the Nolan canon? Top five, top two? What are we doing? He's thinking. I thought it was. I don't know. I thought. It's not top three for sure. Not top three. What are you putting above it? He's not gonna beat the Dark Knight. Yeah, Dark Knight's better. Stellar interception, Inception, Tenet. Obviously, I love Tenant. I think it says a lot about the filmmaker if. If this film doesn't make his top three for some crazy. That says a lot about. Or top five just with, like, his filmography. Top five right now. Top five Nolan films. Go. Inception, Dark Knight, Interstellar, Memento, Oppenheimer. Odyssey's got to be up there. Okay, Odyssey's in the top five. There you go. Well, hopefully Jordy can take a look at it. I think we'll wait till I can chime in to solidify that top five. Let me tell you about.
And. And, you know, he's just. All right, here's a question. Is this AI Honda Canada posted an ad for the Odyssey starring your son, your son's bff, you, your daughter, backseat snacks, and your dog. It's pretty good. It's a good ad. Might be. Could be AI could just be Photoshop. I mean, they just have a picture of. Well, no, no. I was like, genuinely curious. Is this a. Did Honda actually post this? Like, you just never know at this point. Oh, yeah, yeah, I think they did. I think because it's Honda Canada, it's a more regional account that can be a little bit more wheeling. They did. I believe that it's real. Plus, trunk fan, he knows when to flag things with real or AI. They say the cast of characters that have been in the backseat of your family's odyssey could make a movie of their own. Yeah, man. The last drive in in your Honda Odyssey was a motion picture. The Honda Odyssey. This is.
Timeline right now, five cups of coffee. You got to be drinking five cups of coffee. This is the new meta. This is what everyone recommends. The Wall Street Journal has an article here. Gotta pull it up. Where is it? WSJ. Five cups of coffee. How many cups of coffee do you do per day? I do one cup of coffee, but then I do two yerba mates and three Diet Cokes, which I think is around five cups of coffee. In terms of caffeine, roughly how much caffeine is in a cup of coffee? I do a Cometeer on the way to the gym. Oh, you drink caffeine before the gym. That's smart. Oh, yeah, I have to. Oh, that's good. Cometeer on the way to the gym. Okay. Regular coffee during breakfast and then two of these. Okay. And then you're done. Then I'm done for the day. Okay. Okay. Five cups of coffee a day is fine for most adults. The heart association says. Tyler, did you get me? What's. What's in a cup of coffee? Around 95. 95. So. So putting up 500 milligrams a day. So that's like two Celsius, two, maybe one and a half, depending on which how strong it is. They're between 200 and 300. Right? Celsius, I think they're get up there. 200 is the max. I think. No, I think 200 is the min. No. Yes. I thought. I thought. Yes, I thought. Base companies. 200. Yeah. So beverage companies start to get performance edition, and it goes up to 300 because they have a bigger can. Celsius max. And they have Celsius heat, which is 300 heat. Oh, yeah. Is it spicy? Who's to say? It's gonna spice up your mind? Anyway, research has been mixed, but association says evidence of coffee's safety and even benefits has been growing over time. This is from the Wall Street Journal. This is important for everyone listening. There's good news for coffee drinkers, good news for coffee drinkers. Up to five cups of the brew a day are safe for most adults and may even have benefits for heart. That is crazy to hear. It always seemed like it would be a Faustian bargain at the very least. Like, you know, worth it in the short term, but at some point it's going to come back to bite you. But not in this case. I mean, like, famously, Voltaire would drink like 40 cups of coffee a day. No. Voltaire. Yeah, yeah. Do you even know this stuff? That's. Well, I have, like. Of course. Yeah, yeah. So, I mean, you did pretty Well, I would say if you learned that Voltaire drank 40 cups of coffee a day from Tyler, right now you're telling on yourself. You're definitely telling on yourself.