But we have our next guest in the waiting room, gary Vaynerchuk from VaynerMedia. Gary, how are you doing? Welcome back to the show. Do you know about Wombos? I do not, my friend. You got to learn about. You got to learn about Wombos. They are the next meta. They are the next meta. If you're not doing wombos in 2026, you're getting left behind. So wombos are word combos. So the example would be a quiche is quirky and niche. You put it together and that's quiche or Lorraine lore plus extreme. That's a. That's a. That was a risky start for the first word. Yeah, that's Lorraine. Is a better. Is a better one. Give me. If I say Lorraine first. First and foremost, congratulations. Thank you. Thank you. I really thank you. Thank you. I remember. I remember our very first call. I think it was in Q1 of 2025. So we were just in maybe like a little. A little just a few months into the show and you. Even at that point, we were very, very, very small. I think we had maybe just gone live a few times and you told us, you guys, you said, go harder. We were already going pretty hard, but you said, go harder, and we certainly did so. And go multiplatform. That was really huge, too. You were very early in, like, why don't you have a newsletter right now? Why aren't you on YouTube in multiple ways? Why aren't you on Instagram yet? And so we did the uncomfortable thing of posting pretty subpar content for a while, but it started the compounding very, very early, and now it's really much better. Everything starts subpar, right? Like when you start working out or when you start singing or like, you know, like for everybody who's watching right now, every business, every personal brand, every B2B every B2C to not take advantage of the attention media landscape that's in place right now, it's really uncomprehendable to me. There's never been a time in the history of humanity or business where the cost of distribution is 0 for the distribution. There's costs in the content and the way you do it, but the upside is so extraordinary against the investment. And when you frame it up properly, multi channel, multiformat, the. The business outcomes can be extraordinary. And I'm happy to see you guys get one. Yeah. Well, are you. Is it. Is it. Is it funny that. Is it funny to you that. That it feels like. It feels like in some ways we're like a decade into live streaming. And yet two people are by some measure. Well, yeah, two decades by some measures. But like, Twitch has been big for a long time. There's been so much attention there. I mean, I mean, I wrote this book in 2008. It came out in 09. Crush it. In the back of the book, I talk about you stream and live streaming. Yeah, yeah. I mean, you know, it ebbs and flows. And to your point, like, I mean, I can't even comprehend the economic impact live social shopping is going to do over the next 10 years for humans and kind of consumer businesses. Yeah, it's all the same stuff, brother. It's always been around forever and it's always the beginning. Right. Like, it's just kind of the way consumer behavior and human behavior works. Yeah, it does. It does surprise me how many more people have not replicated the very, you know, basic digic framework that you guys executed in this genre. Well, the, well, the interesting, the interesting thing is we've, there's. There's easily been a hundred, 100 shows that have, like, taken some level of inspiration from what we're doing. It's still very, very hard. It's still very, very hard to break through. Right. There's. It's not just, it's not just the overlay and the format. But I have been surprised. I've been very confident. I've said this on podcasts for, you know, we've talked about this going back probably six, six to eight months ago. You should take this format of a livestream and you just add a extra level of production beyond. You just have a laptop there and you're ha. And you apply that. The example we'd always talk about is like cooking, where all you need is like a cool kitchen. That's your set. You have a couple of cameras, so you have different angles. And then you just say, hey, every day at 3pm I'm going to cook dinner. This is what I'm going to cook. Here's the schedule. You can make dinner with me. And I think that that's like an entire niche that you could build around. You could integrate guests into something like that too. So you have different conversations, creators coming through every day. And then I think you can apply that to a bunch of other things. Sports has honestly been the most advanced in terms of live streaming. So credit. Credit to them. Yeah, I mean, it's, it's, it's there for the taking. A lot of things are there for the taking. Yeah. How are you thinking about how branding and marketing will evolve? I Had this interesting moment this week with the GPT images to launch where suddenly any brand like basically fully democratized high quality product photography. Now there's still categories where like I don't want you to AI generate the, the product photography, like even apparel is actually interesting where like fit matters a lot. And so if you generate a bunch of AI images of your shirt and then I buy it and it doesn't fit well, like I'm not going to be happy about it. But for a bunch of categories it's cool. And I always kind of have this like kind of strange moment where it used to be you could identify an entrepreneur's ability by their product photography in some way. Because even if somebody's like bootstra strapped and scrappy, like they would find that friend and say like, hey, do me a favor, help me get some great images. And you could kind of categorize like a company that you're seeing online, like, okay, could this person figure out how to get great product photography or not? But now the bar is just so much lower. You're like a couple prompts away from it. And so it feels like it's going to be harder than ever to stand out online. Well, I mean, there's a lot there. I mean we just got done talking about how hard it is to stand out online, right? Like the cost of entry is zero. But you know, this is a competition. Like, you know, everyone's trying and so everyone will make content, video, picture, audio at a level that is uncomprehendable to all of us that were born prior to five minutes ago. And this will be another transition. I think, you know, there's, there's always going to be a timing game to this, right? So right now, you know, like this open claw, you know, allows me to do things that a lot of people aren't thinking about right now. And me knowing that and me playing with that. And then even more interestingly, how creative or strategic am I with the agent agents and what are they doing for me and how do I understand blah, blah, blah, blah blah. So I think it's kind of always going to be the same thing. Like whether it was electricity and some people put electricity in your home and other people were scared to because there was demons in it or you know, the car or the, you know, the typewriter is one that I've like been fascinated by. The competitive advantages of the companies that actually brought typewriters in versus, you know, putting penmanship on a pedestal. You know, like it's just. And computers and the Internet and mobile devices and open source versus closed source and social media. Now I, you know, look, this AI thing is no joke. We all know that it's big stakes, there's a lot to it. But you know, I still think whatever that human was to being scrappy to find their friend for the photography, you know, that scrappiness is going to be deployed into something else. Totally, totally. And so I also think, right. And I also think that we're about to see the explosion of analog. Right. Like I think this barbell that I keep thinking, totally. I've been thinking like okay, you want to start an apparel brand, you want to go on Instagram or TikTok and duke it out with like 10,000 other brands or why don't you like find somebody that has a retail store that they can't rent out and like do a deal with them and just try to get big in your hometown again, you know? And, and my argument would be, would be. And yeah, right, yeah. Like to me this part like I just extreme, I, I think is creating extreme analog. I really do think it's a barbell. I think in the next 10 years, obviously it's 2036, but I feel like it's going to feel like 2050, which actually is bringing the rise of 1950. I couldn't be more impressed with what Ari Manual and others are doing that are investing in all these analog businesses. I could not be more interested in physical retail, in event driven businesses in concerts and venues and I think the rise of analog. I have a restaurant business, part of a restaurant group. I keep pushing my partners who are really operating. Let's open a restaurant that makes people check in their phone as soon as they walk. Let's put people in group tables. Like I, you know, you see what's happening with flip phones. Yeah. Gen Alpha buying them, we see vinyl sales. You know, I've been very at the forefront of collectibles. I felt collectibles was something tangible and was a gateway drug to community. If you've never been to San Diego Comic Con or the Sports Card national or Fanatics Fest. So I think there's a lot of interesting non digital realities that are coming as a counter move to the insanity of AI advancements. We're literally within a half decade not believing a single video, not a single fucking video that's on the Internet like in five years if we're having this video, this interview right now most of the audience is trying to figure out if we're real or not. That is very real and has real Substantial counter opportunities. So, you know the photographer who's sad when they hear that, I'm like, no, no, no, you might actually crush in a different way. And so I'm curious to see what the counter scaled moves are going to be of the next decade. And I think for any real entrepreneur, they're not crying about AI killing them, they're curious about what AI at scale is going to create opportunity for them. Okay, totally. All right, let's go deeper on analog. I want your reaction to this headline that for the first time this century, vinyl music sales eclipsed $1 billion in a calendar year. Sales records are up something like 10% in 2025. Yeah, they're effectively like 10% of like global streaming revenue is just vinyl still. It's bigger than CDs. It's making a bigger comeback than other formats. What is your reaction? Is it people looking for wall decorations? Are they actually listening to the vinyl? Do you have any idea of like what we should read into that idea of this nostalgic format coming back? Are you and your. I mean, do you see my shelves here? Like, only thing I've been thinking about for the last seven, eight years or not only, but like very hot on this. Yeah. I mean, the answer is yes to both. Some of it's happening with decorative. A lot of it's happening with collectibles. Even more is happening with subconscious counter push to extreme digitalization. Sure, yeah, there are people. This is, by the way, one of the reasons we're not going to see unlimited television commercials and social media content that just pure AI from the biggest companies in the world is every time they try to go there, you probably have touched on your show, McDonald's. Others, they get such backlash because the whole world is so scared that I'm going to take their job, that the consumer is pushing against it. And then that's one part. And then the second part is, yeah, people are starting to do counter behavior consciously and unconsciously. And. And then there's just swings of, swings of trends. Like, you know, like music sounds great in a great record player. And like people like, oh, this is kind of cool too. And like it becomes behavioral. It, you know, it starts in the same stuff. You know, this. It's like the Brooklyn extremists are like, let's go, you know, hippie cool culture. And they get their little thing in a little sub pocket. It bleeds out a little bit. Then the Manhattanites feel like they're not cool anymore, so they do it to keep up with the Brooklyn Knights and Then we have that version everywhere in California, Texas and Florida and everywhere in the world. And so it just, it's normal consumer behavior. But it is clearly a counterpoint to extreme in feed in digital consumption. And I think that's great. It speaks to the thing I most believe in, which is humans correct themselves at a level that we are unbelievably underestimating. The sheer adaptability of the human race is extraordinary. Give it up for us Sports. Well said. I want to talk about sports. Yeah, I mean sports are a good example. We were talking earlier friend of the show, Josh Kushner is looking to acquire stake in the Giants out of his new eternal fund which is basically will seemingly be a collection of like, you know, evergreen bets that aren't. That can't be disrupted by AI because I don't want to watch. And then the simulation of the Giants, the Sphere is another good example. Crazy. Everyone was thinking that that was not going to go well. They were worried about the debt and the stock is up like 3x. It's done very well. How are you thinking about both opportunities in new physical locations like the Sphere and then also in the more legacy brands like the San Francisco Giants, the New York Mets, the different sports franchises out there. Yes. You know, it's really interesting. Tie a couple things together. This distribution channel that you and I are on right now. Right. The fact that there are people watching. Yeah. In a way that 40 years ago somebody would have had to say you guys are good faces and you look good and you're charismatic and you might get a shot on this distribution, this decentralization of distribution along with. With this analog and not disrupted by a thing is why six or seven years ago I started investing very heavily in alternative sports. So I made a big bet on pickleball that I think is going to work out quite well. You know, unrivaled. The three on three basketball league. AJ and I, my brother, early investors in that. The wiffle ball league, the sailing league, slam ball. Very aggressive on alternative sport investing. Padel. Yeah. So I'm very bullish on it. I think Josh obviously plays that at a very heavy economic level with funds and that nature and everyone like him and others especially him, I have so much pride in his building because he's done such a great job and New York City base when we were always like MBS the best. So great to hear him drive shine. I think all. Anyone who does not realize how substantial the analog opportunities are is really missing the plot of what's happening. And so it gets Exciting. It's exciting to think that you can invest in both something that could get as big as anthropic in an extreme digital world. But also forget about the obvious ones like the Giants or the Spear. I'm talking about people rolling up 900 local restaurants and building up a huge like. Like it compounds 2x what anyone in PE would have thought because people want to go physically out and eat instead of just do seamless. You know, somebody buying up shopping malls not to make them data centers, but because they think they can make a half experiential, half old mall shopping environment that people are going to be yearning for. Here's a left field one. Like the. The drive in movie theater. Right? The stuff that dominated the 50s and 60s. When I say that out loud of like, do you think a modern drive in movie theater which has done really well and executed super well, do you think that a lot of people would be about that life? I think we can all agree that, yes, 100%. Yeah, totally. And then what happens to the person that does 39 of those and has a real business and flips it? So I think it's a really cool time for a lot of us that watch this show where like, oh crap, we can play on either side of extreme digitalization or analog. Be creative. Well, yeah. The beauty is, you know, give the example of somebody making like a modern chain of drive in movie theaters is like you get all the benefits of AI still. You get to, you get to use it for. To instantly respond to any customer message and help solve problems. Now we're nerding out, what if you have 40 of them and now this is seven years from now and you start showing your own films that you make in AI and build your own iPad through your own analog distribution. Yeah. Oh, that's interesting. I could see doing that for kids, you know, like maybe slightly lower bar. But you create your own kind of kids content. Again, a lot of things I do get more obvious later. I got made fun of writing that book anyone can personal brand on Twitter. Now it doesn't look so funny. I mean, who's laughing now? Who's laughing now? But when I started building veefriends and building this Pokemon Sesame street thing, yes, there was a lot of blockchain in it, but it was a lot of my smartest friends in Silicon Valley five years ago. Like this AI thing is percolating. It was more slang for machine learning. And then it obviously got accelerated real quick. But like, yeah, I believe in a lot of this stuff. Well, speaking of people that are watching the show. There is an army of people named Ryan in the chat, and they want to be acknowledged by us. So I'll ask you a question about Ryan from your life. Can you tell me something you learned from Ryan Serhant or Ryan Holiday or maybe Ryan Harwood? Do any of these names conjure any interesting stories or life lessons? Yeah, the Ryan mafia is good. I mean, Ryan Harwood. I've learned nothing from zero. Absolutely nothing. Let's just put that on the desk. You know, Ryan Holiday was definitely the individual that I was, like, finally put a word to. Kind of how I was living my life, right? My mother's my hero. She taught me just how to be a really happy human. You know, I thought it was immigrants, and I thought it was simplicity, and I thought it was, you know, love and health over everything. And truly, truly, not just cliche bullshit, but live your life that way, even if you're an entrepreneur and a capitalist and want to compete. But when Ryan Holiday started talking about being a stoic and stoics him, I was like, oh, like, you know, like, I was like, oh, shit, that sounds like. Oh, that. That. That's interesting. Yeah. And so I think that that's one for him. Sirhan, you know, is a fun one for me because a lot, you know, he's obviously playing at such a big personal brand level now, and he had that TV show on Bravo, and then it was off the air. You know, his curiosity and humility was amazing. Like, he was always around our ecosystem, and he really learned to play the playbook. I've lived. You've lived. He's lived so much of, you know, now he's back on Netflix. But he had a really great era in between his television moments of really winning on social and going all in. And I'm really proud of him. And Harwood is. It's just a dear actual friend. He's family, not even friends. He's taught me that. I'm glad you circled you circle back, because I was like, damn, he's taking shots. You know, he's a Long island boy, I'm a Jersey boy. I think anyone from our part of the world knows, like, taking shots to your brothers is like the ultimate form of I love you more than anything. I think literally from 1985 to 2000, 98% of the words out of my best friend's mouths was highly disrespectful in my direction. Of course. That's the best. That's the only way to do it. Ryan Holiday wrote Trust me, I'm lying. Confessions of a media manipulator at 25, should more young people write books? I talked to some brilliant young people every day on the show. A lot of them fantasize about writing a book, but it always feels like it's something that needs to come with. Wisdom needs to come with being 40, 50, 60. Yeah, you get a lot of wisdom, but part of it's like you're generating wisdom through writing, thinking deeply. Do you feel like I think of it this way? Man, I think it is weirdly back to my barbell. I think people that have something to say will probably be best at the barbell, you know, Meaning it's kind of like someone's first album. You had your whole life to write it, right? Yeah. Yeah. And then, so I don't know. For me, speaking for myself, like, again, back to the books, like, when I look back at that, I'm like. And I'm pretty, like, kind of feel good about myself, and we have a good relationship with each other, but even I, like, I look at it and I'm like, how the hell did you Write that in 2008? And then to your point, I think my next best piece of work will be when I'm wrapping it up. And I can synthesize all the good stuff. So I would wildly encourage, especially the kind of characters you guys hang out with. They have a lot to say because much like I had in my youth, I saw things others couldn't see because I wasn't playing by yesterday's rules. I always say, fresh eyes are dangerous eyes, you know, nothing. It makes you dangerous. You can really innovate. And then I think those people that, you know, have sustained careers and can have years of wisdom and chapters have a lot to say that can really wrap up and bring value. So I think most people, if they're going to be in that game, are probably going to write their best book first and last. Mm. You partnered up with Masterclass? Yeah. Tell us about it. Tell us about it. You know, I. 15 years ago, anything that looked like Masterclass, like, selling stuff, was really scammy. Like, I grew up in the web 10 era and, like, I stayed away from a lot of subscription Patreon only fans. Masterclass, like, selling information was really dirty in 97, 98, $150 e book, that was straight garbage. I want to give Masterclass some flowers. Like, when they first kind of hit the scene. Around that era, we were just getting into the earliest stage of where we are now, where premium Content, you know, substack, beehive, like now it, now it's respected, which is amazing and I think is great for a lot of individual writers and contributors. You know, it was really good company. Like I like who they had for this class. It's addressing something I believe is real, which is like getting an MBA in real life. And I at, you know, pennies versus taking on extreme debt and getting an MBA from a high class university that you think that logo is going to get you financial opportunity in a way that I believe has passed us by. You know, just feels like I want to be part of things that are historically correct or you know, are just a little more practical and common sense. And so yeah, I mean they've come to me a whole bunch of times. This was the first time I was like, you know what, I can join this crew. I have something to say about AI marketing and production and the strategies of that. And, and I hope that you know, me or Cuban or any of the other people they threw at it might get someone to stop and not take on $300,000 in debt. That's not going to be ROI positive. Yeah. What are you hearing from sort of like Fortune 500 CMOS like larger company marketers around? If anything they should change in the world of AI around their marketing mix. Giggling because we're going to wrap up here and I'm actually going to take your question, but try to give an extraordinary amount of value to everyone that I know listens to this epic show. It's not what they're saying, it's how they're acting. Which leads me to the following sentence. Everybody who's watching highly invested in big companies that spend a lot of money on marketing. Your marketing department is wasting 93 cents of every dollar they spend. Okay? We are living in such a radical transformation of the mid funnel dominating not the upper funnel and the lower funnel. Sure, us three right now we're on mid funnel. Yeah, we are producing content born in the mid funnel. I mean, look, I mean this is what's going on in my room, right? This is a production day. This will be post produced into creative that will go into mid funnel organic social. And the things that do well will go up for brand and down for performance. Every brand on earth should be spending 20% of their entire marketing budget just on social media organic production. Because the mid funnel and TikTok application of social is has eaten up the world and we should spend no media dollars against creative that we're guessing for the big campaign. And then when I tell you, every Fortune 5000 company is still doing guessing on the upper funnel, sponsorships, ridiculous shit. And in the lower funnel, 2016 B testing better works. When the mid funnel made up the whole world and you guys are winning Bruins, is winning any personal brand and many other businesses. And so that doesn't even get into the AI of it. All that to me is tooling and infrastructure to be great at what I just said. But Jesus, there's a lot of money being wasted by the companies representing the eyeballs that are watching this show right now. And that makes me sad. Yeah, makes a lot of sense. I can't stand wasted marketing spend. Yeah, it makes my blood boil. Well, thank you so much for joining us. So great time to come chat with us. Congrats. We barely got to talk about live commerce. Yeah, there's a lot of. We'll get the update next time. Yeah. Anybody selling to the consumer needs to understand that China's going to do a trillion in gmv. A trillion in GMV this year in stuff sold. And TikTok Shop and whatnot are doing real numbers in the US And Meta's clearly gonna be popping off any second with what they're gonna do, which will lead YouTube to do what they're gonna do. Sorry, I know you gotta leave, but give me your 30 second outlook on TikTok post kind of acquisition, change in ownership, how's the platform changing and what's your outlook? There's. I felt nothing. I haven't done any real homework on any like corporate structure. What is gonna be the vibe. But will the new owner, will the new owners be willing to like subsidize TikTok Shop is kind of what I'm getting at. They don't need to. It actually works on merit. Okay. You only need to subsidize shitty shit. Always a good time. Thank you so much for coming. Great to see you. We'll talk to you soon. Gary. Goodbye.

But first we have Professor Sendy. He's a word combo guru. He's a wombo guru. Welcome to the show. How are you doing? Hey. Well, good to see you guys. Good to see you too. Thanks for having me on. I appreciate it. We're thrilled. We're huge fans. We're huge fans. Honestly, I discovered, I think I was pretty early, I will say, when I discovered your account on Instagram, I did not have a single other person that I knew following your account. Your day was one of the OGs on the channel, I think. I think I'm an OG. And I, and I, and I kept sending them to John and I'm like, this is the funniest thing in the world. So good. And so we've been trying to hear. I love the original fans. You guys are amazing. You guys, like, really the ones that fueled the fire for me to keep going. So I'm glad, I'm glad. Okay, so let's get right into it. Like, you're the professor, like, interview. So we, this is a technology focused show and we've been using Wombos in the show, but a lot of people in our world in the technology industry are not using Wombos very aggressively yet. We think that's going to change. You know, there's this explosion of AI adoption. We're expecting an explosion of. Let's. Let's hope so. That would be amazing to see. You know, I've seen these Wombos be spread amongst not just young people, but, you know, the older generation is starting to use them a little bit too. And I'm. I'm thinking about expanding it to sort of include some of the older generations slang as well. And I've had some people request that. So I'm trying to expand this and try to make it more universal. Yeah. What, so what was the first womb. What, like, what. What really drew you to wombas? What was the first. You know, honestly, I saw a video and I basically just. It was. They had put the low, curcantological, low state like, word together and I was like, oh, I can just make this longer. And I just went ahead and added a word to it and then it kind of blew up. It took off. And I was like, okay, I guess I'm pretty good at this. So I just kept going with it. And then before you knew it, I had basically the world's longest word ever said in one breath. So now, you know, I have this, you know, this crazy long word now that, you know, people are trying to learn and it's just grown from there. And now I'm just creating original Wombos. And I'm sure you guys have seen and everybody's seen that. You know, people are using these Wombos all over the place in schools and, you know, just out in daily life. And so it's really been a movement that I was not expecting. I love it. Do you, can you, can you. One shot. Your longest word. Like, is it on? Is it on command? Or do you, do you need to iterate through it? No, I can do it on command. Do you want to, do you want to do it? Sure, I'll try it. Okay, here we go. Locker Kentological. When you lubricate flow into Lulu Lemon glyphic autofocus ration. Wow. There we go. I wasn't expecting to do that. I can't believe you pulled that off. Are you actually a professor? Like, what, what is your background? How did you get into this? Was this just a side hustle that just went mega viral? Like, what, what is your story? Yeah. Okay, so basically, I, I, I don't, I'm not a professor in real life, but I have a master's in education, but I don't work in education. Okay. So I, I don't have a background in words either. I just, I used to, long time ago, people ask me, how are you so good at doing this? How do you put these words together? And I just tell them, you know, I, It's a natural skill I have. And then I used to do it back in the 90s. I was like, one of the original white rappers from back then, before Eminem was even around. That's amazing. Wow. No way. Yeah. And so I've been doing it for a long time, so. Yeah, we were reflecting earlier on. Born too late to explore the earth. Yes. Born too early to explore the stars. Yes. Born just in time to be the leading expert on Wombos. Yes, for sure. That's perfect. Yes. Yeah. We were reflecting on the fact that. I'm not sure how familiar you are with this, but the Silicon Valley in particular went through a series. I mean, they call them Portmanteaus back then, but Wombos were very popular. You have Pinterest, Instacart, Instagram, and there were like a thousand other companies where that was the default pattern for naming a company, because the dot com would be available. It would be very hard to go get interest.com or order shopping, like grocery store.com. but Instacart was available, and so people would sort of mash these up. And I'm wondering if you've Gone back and looked at any historical portmanteaus or wombos that have broken through and maybe need to be like, revisited and reignited. Or is it all just forward into the crazier and crazier phrases? You know, it's. I think it's mostly forward looking. I've seen a couple that were old school, so I know there was one that was like a calculator. It was like an old ad from the 1979 or something like that. Yeah, this is a calculator. This is a calculator. That's a lighter too. Like if you want to smoke while you're doing that, calculators. And it's got a little lighter thing coming out. We need one of these. That's amazing. Yeah. And. And so another word. So I haven't really visited a lot of older words, honestly. So there was a word that came out in the dictionary the other day, Chapel ganger. So that word is actually not mine, so I'm not. I know, but Merriam Webster needs to hire you. Yeah. Like immediately. And start gasping. I think they do. You know, I want to get. I want to get quish pinamus in there. Yeah, that's what I'm talking about. And explain. Explain that. Wombo for people. Explain that. Wombo. Yeah. So. So basically Queesh penimus is like one of the big ones that people are using. And so that's like quirky niche. And then Pinomis is peak cinema analysis. Sorry, I'm like the overachieving student I studied. So we integrate these words. Yeah. I personally use quiche Lorraine more. Yes, Quirky niche lore. Explain. Yeah, that's a hand you want, Professor? Yeah. So I love quiche Lorraine. I actually have a new version of that. I don't know if I can actually say it on your show. I don't know the limits, but. So it's quiche Lorraine Ovisions. Oh, yes. So it's basically like you take quiche Lorraine and then you mix it with anal visions. I can't say that here, but it's analysis vision, to be clear. Yeah, it's analysis revision. If you do one of those, you're basically just doing an analysis revision of it. That's correct, yeah. How much time are you spending trying to come up with. When I think of Queesh and Lorraine, I think of short, usable phrases that actually could work their way into the American vernacular. Whereas with the local. I don't think anyone's actually gonna pick that up. It's more of like a stunt. It's impressive. But It's a different style of content. How much I use Lorraine all the time. I'll say, John Lorraine. Intel's earning. Yes, yes, yes. But how much time are you splitting between these? Do you think that there's something innate about being tur and short that will actually allow a wombo to break through and ideally make it into the Merriam Webster's Dictionary? Yeah, I actually have a theory behind like how to make effective wombos like that. So I think like you're saying short wombos are good. Yeah. Something that sounds good. Yeah, it has to sound good. Yeah. So it's like the quiche. It sounds good. I don't know, it just. It sounds nice. It sounds like a real word. Just don't work. Yeah, it's almost like where, you know, the pharmaceutical companies, they come up with these names for the drugs and you're like, that does sound like a thing, but I never would have guessed what that is. And it doesn't sound just like you pounded on the keyboard. You got like Ozempic, which sounds like a drug for some reason. It's just like. But it's from nothing and those things tend to break through. Also, I feel like Chapelganger really jumps straight into Merriam Webster's because it feels like with a very little amount of work you can reverse engineer it. And that also seems to be key to getting some wombos to break through is can someone take a guess and get 80% of the way there and then sort of, you know, pique their interest and then go a level deeper and understand the whole, the whole lore talk about the origins of non shell lash out. That's one that we've been using. That's a really good one. Once you know that wombo, which is nonchalant crash out. You just see it everywhere. You do. It's constant. Yeah, everywhere. Every time I open X or Instagram or YouTube, someone's having a nonchalash out. Yeah. Yep, pretty much. So, yeah. Nonchalant shout is basically when you look nonchalant on the outside, but then on the inside you're crashing out. So I mean, I think a lot of people can. Can do this. You know, for example, that the CEO in McDonald's, you know, when he was eating that burger, I'm pretty sure he was having a notch lash out when that was happening. Yep. He looks pretty calm on the outside, but on the inside I'm pretty sure he was freaking out, he was fighting, he was in a dark place for sure. So with something like non shelash out or any of these other examples, how much of it is. There is a phenomenon that. Because a non shelash out is a thing that we didn't have a word for in English before, but it has existed probably for, you know, entire human history, this has happened. But how much of it is. You see something and you say that deserves a wombo versus you're just sort of grappling with different phrases, and then you piece together, you find examples. Another example from the professor capsolutely. Cap. I would use this personally. If I know someone's just basically, you know, BSing. Yeah. Kind of like lying to me. I'd say capsolutely. Yes. You know, you want to agree. Well, here's the. Here's the secret. Okay, so I'll let you in on this. So when you. When you make a word, if you find an opposite word and you kind of make the word a paradox. So like, a non chalash out doesn't really make sense. Right. Because it's like, how can you be nonchalant and crash out at the same time? But when you put them together, you really think about it. All human behaviors are kind of paradoxical. They all. They all have, like, you know, this aspect and this aspect. So, like, another example would be liguritatively. So that's figuratively. And literally. How can something be figurative and literal at the same time? Yeah, but it's kind of possible if you really think about it. You can, like, literally mean something figuratively, or you can figuratively mean something. Yeah, you can literally mean it halfway. You know, the Hegelian dialectic thesis and the antithesis create the synthesis. Right. Jam them together, and you can really come up with some beautiful wombos that way. That's. That's really kind of the secret to a lot of it. Yeah, for sure. Where do you want to go with your creator journey? Because I was thinking, like, Instagram reels, notoriously hard to run ads or monetize. I don't know that there's an obvious, like, Patreon paid podcast play here. Maybe I would be interested to listen to you talk about etymology and. And language for hours. But I was thinking, like, brands should be paying you to create wombos about their products or their brands. And. And that would be sort of synergistic with, like, what the audience expects, what would actually go viral, and what you could actually get paid for. But are you early in the creator journey? How are you thinking about this as a business? Yeah. So right now I'm working on a dictionary, so I'm hoping to Use that as the stepstone to launching my products. That's got it. Yeah. So I think. I think coffee table. Like a coffee table book. Like the Great Book of Wombos. Yeah. Something you can proudly place on a coffee table. Yeah. I want to have a book, like, where I can put it on the table and people can just, like, flip through it. I want it to look real nice and I want it to be, like, a really great item to have, but also, you know, like a fictionary, a coffee table dictionary, a coffee fictionary. Work on these. Sorry. There you go. You're coming up with stuff. I'm working on it, but, yeah. What else? Gotta keep on going. Yeah, for sure. But. But no, no. I'm early on in my journey, so I'm looking to, you know, work with some people and I'm looking to make some books and. Cool. I'm just looking to keep on building what I'm doing right now. And I've only been growing for, like, four months now almost, so, I mean, I really haven't. You know, I was. I was barely there at. In January, and so it's just exploded. So it's. It's still kind of the beginning right now. So. Yeah. Yeah. There's so many opportunities, so it's really looking up. Yeah. We had someone on the show whose whole job is coming up with names for tech companies, tech products. Didn't he come up with the name Sonos and a few others? And I feel like that's like, your grasp on the English language is sorely needed among some companies that have very complex product names. And so I see, like, a bright future in a bunch of different ways, but eagerly awaiting about the coffee table book. Anything else, Jordy? No, this was super fun. We're having Gary V. On in just a couple minutes and we'll ask him ideas on how to monetize Professor Sandy in the Wombo universe, because I feel like he could. I think he'll have some ideas. Yeah, that would be amazing. And yeah, mention me to Gary Vee. That would be very cool. That's awesome. Yeah. Do you experience anything different across the platforms? I know we follow you on Instagram. I know you're on TikTok. Is there anything that you've learned from, like, the different platforms? Definitely. So TikTok, I think, is more for discovery. Okay. So, you know, if you do something that's completely novel, that video can really blow up. Yeah. I think Instagram is much more generous with its views, but I think you can really build a solid base more on Instagram. I just feel like TikTok's more for discovery. Instagram is more for growth and personalization of your brand. Have you put these shorts yet? What's that? Have you put them on YouTube shorts yet? Just because it's a. I used to do YouTube and I just. I don't know if it's gonna fit on that platform. I just. I don't know. I'm hesitant to go there and I've been hesitant to go on Facebook. Meta. Oh, yeah. Just because I don't know if it'll work. And I just. I used to do that, and so I'm just. I'm not sure about it yet. So we'll see. We'll see. Okay, well, thank you so much for taking the time to join the show. Fantastic talking. Thank you for all your analysis and teachings. Yes. It has brought both of us so much joy. Yeah. Like, not just watching the videos, but using them. We got our lawyer to use Quiche Lorraine once, and we were very happy about that. That's a high compliment. I appreciate that. Thanks for telling me that. It was remarkable. Jordy and John, I appreciate you guys having me on. I really do. Yeah, you're the man. We'll talk to you soon. Great hanging. Have a good rest.

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