NEWSMAX

What's happening? It's going to happen. If you want to sell it to fanduel, you're ready. Yeah. What, what's your last thing? What's your kind of like timeline on, on this sort of tension bubbling up around data centers and slop and, and the overall I, I have a very. Clear idea of how, of how like how bubbles. It can get more, it can get a lot more intense from here. It'll go national in 2026. The Democrats are going to win a decent amount of elections. Anti tech is already a small D Democratic issue. You're going to start hearing a ton of it at town halls. It's already happening. And 2026, 2027 is when it's going to happen. And on the right you're tracking like Marjorie Taylor Green or Josh Holly, like who's, who's going to be leading the front there on the right it'll probably. Be Tucker Carlson at the top and from that point it will flow to the Marjorie Taylor Greens, the Josh Hollies. I'd be very curious to see where, where JD lands on this actually where David, David, I mean is a central figure in now. Yes, David Sachs Point. Sachs. Sachs's point I think from earlier this week was that without AI you have basically zero GDP growth. So I think he's taking side. That's the problem. So. And listen, that's not his fault. He's the AI advisor. He should be making that point. But if I want to lead our country, that's not the sell I'm making. Because what we have learned over the last. We need to prop up the economy so you can lose your job. Yeah, exactly. There you go. That is the end all of this entire conversation. Okay. This is the final boss of the anti tech wave. It really is potentially the final battle. Yeah. And it's going to be crazy. And I'm excited to have many more conversations. The Singularity. Will, I would love to. Yeah, yeah, we'd love to have you back. This is so much fun. Thank you guys for having me. I really appreciate it. Always welcome and congratulations on all your success. Obviously.

Of America. I would say no. I mean, if you put all those things together. Yeah, it was interesting. Ryan. Ryan Cohen from GameStop came on the show on Monday. He was basically. He was. He didn't say this explicitly, but he was basically. He was. Seemed generally in favor of just stopping all AI research. I thought you were going to talk about his take on Call of Duty. He was like, I don't. What did he say? He was basically like, I don't want people playing Call of Duty. I don't want kids playing Call of Duty. Which is crazy. From like the GameStop guy. He's the CEO of the company. But he was. He had sort of a similar, like anti video game take. Like, maybe it's not as safe as people think it is. Well, I mean, if you guys talk to teenagers and you're like, how do you guys hang out? A lot of them will be like, oh, we don't hang out very much, but we play a lot of video. Games together. Sorry, that's bad. All right. I mean, it's weird. It's weird. Wait, but what about all the dudes? I'm sure, you know, some of the guys who have been like one shot by golf, where they're just. Golf is their whole personality. They just are. All they do all day is think about golf and then on the weekend they go golfing. It's. It's similar, is it not? No, it's not similar because. Well, okay, when I said video games, what I said is they're at home playing online with their friends. Yes. Now, you and I, you guys, we're all relatively the same age. Yeah. Online play was not around that time. So what you would do is you would gather at a friend's house, pro social. It was, it was, it was, it. Was couch co op. It was a thing when I was a kid, but I lived somewhat in the country and so there.

Adding value because that's really what we're here to do for not just ourselves, but the broader ecosystem. You would laugh. We were running the numbers on building a hearth or a wood powered data center here at the studio that's. Surprisingly doable out of like a normal fireplace. We believe you could potentially power 8H 1002 and fine tune GPT OSS however you want it over the course of a day. Basically. We want to be the first Nvidia customer to be focused on the wood powered data center. Yes. It'S our own part of the market map. It's very cozy to chop firewood and boil water as they did hundreds of years ago. I'm super excited for GTC next week. Yeah, this is great. Thank you so much for giving us of a lot.

AI to scale and to really reach the ambitions and hopes of the industry. Last question, we'll let you go. Last time you were on, we kind of walked through a little bit of a debunk of the we're going to run out of water for data centers. What's your current thinking on the story that's emerging around? Like data centers are going to drive up my energy prices. Is that solvable on the short term? Is this going to be some short term pain for long term gain? Is it something that you need to rethink regulation or just speed up building of new energy? How are you thinking about that question? Because it seems like it's going to get bigger and bigger. Yeah, so I actually found it fascinating. There was a report that came out recently that showed actually in markets with substantial data center investment, the overall cost of ratepayers actually came down, you know, compared to other markets where, you know, there was less digital infrastructure being built, where prices actually went up substantially. And you know, I really see this trend playing out as a whole because what ends up happening is, you know, the digital infrastructure players, the folks building the data centers at this point, you know, a lot of the energy market is saturated and there isn't just, you know, a bunch of free power laying around, you know, underutilized, not doing much. You know, there's some of that, but you know, you know, it's becoming more and more scarce. Which means that in order to realize all of these ambitions that are taking place in AI, we actually have to build out a lot of net new power. We need to build new power plants, we need to build new creative energy solutions to effectively energize this infrastructure. And when data centers are doing that, they're having to build out power capacity that meets their overall peak demands of the facility. And, and as a result it ends up with some incremental power that is being underutilized and can become an asset to other participants in those energy markets and really actually bring down their overall cost of power because there's more abundant power. And that really goes in line with the Crusoe mission, which is accelerating the abundance of energy and intelligence. We really view those two things as the key pillars of progress in this chapter for humanity. Yeah, I love it. I think it's definitely, I mean there's a bunch of different political frameworks where you could use to understand where this is going.

Taking hold. A lot of people that visit the ultradome wear suits. Well, I mean, pretty much like there are going to be tons of AI folks, tons of tech people who are going to be dragged in front of Congress over this data center build out. I think you've clocked this correctly, but walk me through, is this a thesis that came from you see this coming or you're seeing smoke signals already? Walk me through. Your thesis of how to tech and the AI build out runs on a collision course with the average American. Yeah, the thing is, guys, and I really want to hammer this home for people who are watching because I, you know, shocker, I think many people in Silicon Valley do live in a bubble. One of the best parts of my job is I do genuinely is I interact. And we'll return to bubble conversation, by the way, but what I get to do is not only interact with a lot of people who are normal in politics, and I mean that at the very base level, not people who live in Northern Virginia. The vast majority of my audience don't Live in Washington D.C. many are Uber drivers, hotel clerks, et cetera. And I start to see bubbling stuff over the last five years over cost of living. At the same time, I'm tracking the electricity story and it doesn't take a genius to pair that with data center build out. So one of the things that I really want to flag, I think here on the show, is that the coming data center collision at the heart of that is about electricity. It doesn't have to be this way. One of my favorite notes is there's an analyst I follow who was in China. He had a very different view of this in China, even though of course they don't have democratic politics, but of course they do have some level of democratic input. Is they said nobody's concerned here because electricity is considered a solved problem. We don't have a solved problem of electricity here in the United States. In fact, worse. Our grid is aging and actually things are getting worse. So with all of this capital expenditure in data centers, you are seeing a literal finite resource competition, especially in rural areas. So Virginia, the state where I live, 40% of all of our power is consumed by data centers. Oregon, for example, is some 33%. To be fair to many of the AI people who are watching, it's not all AI. We are the hotbed, right of of servers and Amazon and much of the federal government. But the point is, is that this is bubbling up at a very organic township level. So from Arizona to Virginia to data centers actually had a mention in our more recent gubernatorial debate, both the Republican and the Democratic candidate said that they wanted to do something about it. There's Prince William county here in Virginia, where this is an active live issue and the public is overwhelmingly against it. The city of Tucson is moving. And so if we see this continued capital expenditure go up, and especially in more rural areas, we see headlines like 267% power increases for power bills in rural areas which are built near data centers, not to mention in environmental concerns, etc. That's when you're going to see people start to get dragged before Congress because. Yeah, go ahead. Yeah. I'm just curious. What. Obviously, every area, you know, people are not.

This is the worst the dopamine feedback loop will ever be. This is the worst the infinite jest will ever be. Do you think China is less dopamine addled like. Like probably brain rotted because. Yeah, it feels a little bit. No. No to no brain rot. TikTok. Yeah, their TikTok is just science video. It's just not. Yeah, right. Absolutely not. I mean look like who needs. Who needs opiates for the masses? More like a country with 20% youth unemployment or a country that has like what, 3.5% unemployment. I think that the party has successfully kind of like which country has 20% unemployment? Youth unemployment. Yeah. Which country are you talking about? Well, yeah, give us get let I run for an extra year or two I guess but over. Those are rookie numbers. If you told me that was America, I'm not that far off. I mean I've heard that the number numbers are going up. They might have spiked obviously. No, I think there is. I think this sort. You know, it's fun. You guys should have Jasmine son on. I asked her because she just came back from a trip to China. I was like who walks around looking down at their phone? More people in the bay or China. And she couldn't really distinguish between the two identical. I don't just like equally sort of like zoned in while like walking down the street. You are like simultaneously swiping. Ben sand in our chat says iOS Liquid Glass is the best line of defense against phone addiction. I totally agree. This is like the worst software Apple's released in so long and it just makes using your phone worse. So I'm sure. I hope my screen time is going down. Don't worry Jony, I've will come in to save the day. Jordy, we won't be safe. That won't save us for long. Yeah. Okay, wait, zoom out. The original reason we wanted to chat was because of the. It's always fun to have you on the show but obviously about the rare earth. Like just give us the. The high level update on like the.

Year to date. So we have Jordan Schneider from Chinatalk joining in just a minute. But the last question I want is the update on obviously you believe there's an AI bubble. Is there a media bubble? Is David Ellison trying to build one? What's going on in the media landscape? We were trying to map it out earlier, taking you through new media, neo media, traditional media, the legacy media, the mainstream media. There's so many different phrases like what's the most interesting story in Media in 2025? Because we've already had the story about like we're leaving the mainstream and going independent. Here's my counter take, which I really came home with the gambling story. Recently at NBA, there is a new media bubble, and it's in sports. And it's entirely because FanDuel and DraftKings have propped up way too many people with opinions. And when there is even a modest pushback on prop bets and the rest of the bullshit that these sports books are allowed to send you, PM pardon my take. And maybe two or three others are going to make it. Everybody else is going to get wiped out. There are way too many sports sports podcasts if you're out there. And in my opinion, the biggest bubble is in sports media right now, entirely inflated by the gambling industry. Yeah. Do you have any, do you have any sense what percentage advertising revenues and in sports? Well, I think is gambling, but it. Has to be like 70, 80 to 90%. Yeah, 80 to 90%. I think the Pat McAfee deal was maybe 50% paid for by sports betting. Well, I have a startup to pitch you. There's a new startup that launched that allows you to bet on your bills only fans, child support and last night Ubers wipe.

Wants to stop. The investor in me wants to buy that company. You need a vice clause on your own investments. Yeah, you're right. I mean, I've said as much as I preach against this stuff. If I actually had to open a business, it would be called Game Day loans, like instead of payday loans. And it would float sports betters who are out there who need like an 18 to 25 interest. So that's a free idea out there. Game Day loans. I'm telling you, it'd be a million dollar company. It's gonna happen. It's gonna happen. If you want to sell it to fanduel, you're ready. Yeah. What's your last thing? What's your kind of like.

Expense account, Expense account, expense account. But the real reason that we wanted to have you on the show was to help us understand the media landscape. There's been a lot of debate, right? There's been a lot of talk. There's Paramount, Skydance. You have, you know, the free press starting a conversation. You have media. People like to talk about media. So today we're going to talk about media also. I think people have just simplified things way too much. They try and break it down into a binary. Are you legacy media or new media? Right, right. Are you legacy media or new media? We all know it's way more complicated than that. And people like to say if you can't explain something in simple terms, you don't understand it. Yes, but it doesn't apply here. Today we will do it. So we break it down. We have a market map. Market map? Yeah, sort of market map. I'm gonna kind of walk us through a little bit of it, get feedback from Emily and Jordi and Tyler. And if we get anything wrong, take it up with Tyler, because he's the. One that created this, made this graphic. So if there are any errors on it, you know where to go. So we have to start with the mainstream media. What is the mainstream media? Arguably the best. I think it's the best stream, because if you were to pick a stream to do media in, would you want to be in the main one or some alternative one? You want to be in the mainstream. Ideally, I think everyone is on the march to become the mainstream media, but mainstream media is broken down into several subjects sections. You have the legacy media and the traditional media. And why don't you explain the difference? Because a lot of people would say they're the same thing. But a lot of it comes down to the aesthetics. The aesthetics of. You're seeing serif fonts, the New York Times, the Washington Post. When you go over to Fox News, BBC, cnn, you're getting something that feels like it is fighting for its life. It looks like tv. It looks like tv. It looks like tv. I need a little bit more on my. My lab is really doing a number. Here we go. Okay. Is that better? Can you guys hear me? Okay. I got really caught up. This is your Sam Hyde bit. Sam Hyde's TED Talk. Yeah, you know. You know. Okay, so there is a continuum of. There's a gradient that exists between legacy and traditional cnbc. Right in the middle, you have Forbes, you have the Financial Times. And you can kind of tell that as you get towards Business Insider, cnn, you're more in the legacy world, you're. Kind of in the danger zone. You're in the danger zone. David Ellison might be kind of licking his chops, saying, oh, maybe I'll take you over at some point. David Ellison, he's not gonna make a play for the Wall Street Journal, for the Washington Post, for the New York Times. Part of traditional means that you can actually get it via newspaper, right? Or yes, yes, that is key. That's a factor a lot of people. Will put the split divide of like you're new media if you have a blog or your legacy media if you printed it out. But we forget that there is a whole host of mainstream media outlets that do not print out their work. They do not ship a newspaper. And so most of the newspapers you'll see the Wall Street Journal, the Washington Post, the New York Times, those are in the traditional media. Economists, another one. Yes. The Economist, another one. Atlantic. Yes. So this is really the heart and soul, the beating pulse of the mainstream media. But you also have offshoots from each of these areas. So you have the post trading. Let's talk about post trad and why I see this little number right here, Bloomberg. Bloomberg is moving over into post trad media. Obviously that's on the back of Tracy Alloway, Joe Wiesenthal with the Odd Lots podcast. You can think of that as the classic post tradition. What? And Tracy. Yeah, I said Tracy. Oh, you did? Yeah. Tracy Alloway and Joe Weisenthal at the Odd Lots podcast are a great example of post trad media where they come from traditional media. But they have been so early to the podcasting game. They're what, a decade in. Isn't it a decade? I think so, yeah. A decade into that. And so they jumped into the. Bloomberg was really an experiment, you know, from Michael Bloomberg. What if I could just be the news? What if I could create the news? Yes. And so there'd be some frustrations with traditional media and you know, saying, why not me, right? Yes, yes. And so you can see him like he's slightly less traditional than the New York Times, but still, you know, kind of in that. Squarely in that post trad region, we. Also have proto media. I'm not exactly sure why Digg and Hacker News wound up there more just like early online efforts that weren't really trying to play in these weren't trying to be traditional media corporations, media organizations. They weren't telling a story about being new media in any way. They were sort of the pro. But you could almost put Reddit here. We're missing Reddit in some ways, but Reddit was trying to be the front page of the Internet, curate stories. Yeah, I mean, you could probably go all the way up here and add social media and TikTok and stuff, but we want to stay on the media outlets, the folks who really proclaim that they are the media. Right. And so over here we have the post legacy media. And this is a crew of former legacy media folks who have now ventured out into substack and YouTube. Substack and substack. Would you argue that a few years ago, Barry, like the Free Press, would have been there too? Post legacy moved? Well, I think. I think Barry's way down. If I remember correctly, she's in more of the legacy. She was new media. Yes. But now she's in the legacy new media bucket. So, so you're. So if you're. What are these guys? Post legacy. So. So post legacy is where you were up until recently, like a part of. The legacy or traditional media. If you worked for the legacy media in the 2000s, like Alex Heath at Verge, which isn't exactly legacy media, but. At Ford, it's legacy new media. And obviously Bloomberg with Ashlee Vance. If you were working with the legacy media, you didn't jump ship in the 90s, you didn't jump ship in the 2000s, you didn't jump ship in the 2010s. You rode it all out the mid-2020s, and then the mid-2020s, you were like, okay, this legacy media thing isn't working for me anymore. I gotta go out after we got Ashlee Vance and Bloomberg here. So this kind of crossover. Yes, yes, yes. But the Free Press, the Free Press. Barry left the New York Times famously, you know, crazy dust up. And that was in the pre. Post legacy media era. Right before. Right before that started. Yeah, exactly. So she used to be in the new media bucket. Yes, but current. Now she sits in the legacy new media. And that's because there's a whole new wave of new media. And so Andreessen Horowitz is leading the charge here. They have a team that is just called new media, which of course asks the question, what were they doing before? Which was their marketing team. Yes. So they were doing media. It's not like they just started doing media. No, they just started doing new media. Their old media is now known as legacy new media. And so legacy new media also includes the information Buzzfeed, Wired, Vice, organizations that came out and said, we are going to be doing the new media thing. But they said that A decade ago. And so now it's a little bit legacy. Then you also have of course alt media. Vice kind of bridges these two gaps. You have the trappings of a new media organization, but with a little sharper edge over here. You get into the darker dark media zone. You get the Sam Hyde, the Curtis Yarvins, the passage press. Of course we still haven't figured out where Feed Me goes. We'll do that at the end, this at the end. But we can move over to Neo alt media. You have the Adam Friedlands. Yes. So you still have some of the edginess, some of the rebel spirit of your vice magazines, your red scares. But obviously newer products, newer media products launched more recently. Then you also have new media with the nu. That of course is media that covers new metal. So anyone who's, if you're writing a blog about Limp Bizkit or Pod or. Slipknot, that obviously goes in the new media category. So if you were to, if you were to build kind of like the free press for corn fans, you would go in new media and you not new media. And of course we have to talk about the post corporate media category. Chapo Trap House, obviously fitting in there. It's a very funny choice to put that there, but obviously anti corporate, sometimes socialist, sometimes communist, sometimes left wing, but distinctly anti corporate. You're not going to run a lot of ads on a post corporate media. Property, but you might curse some people, you might hire some people on images. Yeah, that's possible. Now we do have the post Neo media. So as you think, you think traditional media, legacy media, regular media, new media, Neo media is the newest Neo tradition we'll get to in a little post Neo media. You can think of it as the most accelerated, the most aggressive, the final, the most cutting edge media properties that are out there. We have Martin Shkreli, he just turns on a live stream. It doesn't. He goes for hours and hours and hours and hours. It's not a media company, it's not a TV show. And he's moving markets, right? Exactly, exactly. Then you have ishowspeed and Mr. Beast. Other examples of post Neo media creators. You of course have had the expert media sphere with Andrew Huberman, Lex Friedman. AI expert, Joe Rogan, UFO expert. And then of course, and then we. Have the neo factual media, more of the analysts focused on the actual truth. One of the really the only truth seeking organizations on the map in general. Where are we? Let's move over, let's zoom out. So traditional media, we know traditional Media, you're printing things out, you're making traditional content, you're instantiating your ideas in traditional ways. And the neo trads are doing this in a new way. This is new media that cosplays as traditional media. So that's tvpn, right? It has some of the aesthetics of an espn. Yes. But it looks and feels. Good job, guys. Thank you. Thank you to the production team. I'm glad you guys like the show. And so Colossus is another good example here. They're obviously, you know, if you look on this map, what is Colossus? There was a debate last week, right? This is part of what started the debate. What is Colossus? Are they writing profiles? Is this journalism? And we just immediately thought, this is obviously neo trad media. There's no other way to look at it. This is traditional print media reborn for the modern era. Yes. And specifically you wind up getting a lot of attention in neo trad media from the old media, from the mainstream media, from the legacy media because you are wearing traditional media clothing. So arena magazine kind of sitting squarely. Between post trad and neo trad. And so if you are the editor of Forbes or Fortune magazine, Fortune magazine has done a cover story on Josh Kushner. Colossus magazine just did a cover story on Josh Kushner and they printed it out. And it's a physical magazine. And so it feels much more like a direct attack and a comparable product as opposed to. If Colossus was just a substack, the editor of Forbes, the editor of Fortune, they would be able to say, well, that's just a substack. What makes us special is we print ours out and mail it. Would you ever do a daily print newspaper? Daily print? I don't think so, but I would do weekly daily print. There's so many hands involved and like material. Getting geofence it to New York, Manhattan. You could have little people and feed me outfits. Yeah. Or I guess the other thing people do. I don't know if you guys remember this paper during COVID called the Drunken Canal, which was like a downtown gossip paper that they put in the news newspaper stand boxes around the city. But that was maybe four times a year or something. But that was really fun because you couldn't really find the content online. It created some tension around discovery. What are they going to publish? Yeah. So then we have neocorporate media. These are like obviously from a corporation that does. That's not media. You have the AWS Developer Tools blog. Let's give it up for them some of the greatest content. You have the OpenAI podcast, Cheeky Pint, which sort of dresses up as Neo Trad in many ways, but also is fully owned and operated by Stripe, a corporation. Then you have the Neo conglomerate media. This is whatever David Ellison is working on. We believe. David and Barry, I want you to take me through. We forgot we could have added UFC as part of this new Neo conglomerate. But then we also have the East Coast. Yeah, the east coast underground. You'll have to explain everything in this section. Yeah, we weren't familiar with this. What's going on? You guys know New York Magazine? Come on. Well, yeah, from the. Andrew Huberman. Is that the New Yorker magazine? No. Is that the New York Times Magazine? No. Is that the New York. New Yorker's New York Magazine? New Yorker is part of Conde Nasty. Okay, okay. New York Times Magazine is part of. The New York Times. Correct. And New York Magazine is something else. Who's it owned by? And it's. Is it supported by like the. It's under. It's under vox. We should nationalize it. Mamdani. Let's do it. Yeah. I mean, that's a big one. You guys should probably know about that one. I feel like. I feel like I love New York Magazine because to come out of the magazine, the New York Times already has a magazine and the New Yorker has a magazine. And you're just like, you know what? New York needed a magazine. That's something that we would say it's the best one. That's the one where I worked. Yes, it does seem cool. And I feel like when you see a New Yorker, a New York Mag profile, it is great. Oh, my God, it's great. Yeah. They have their own special flavor. That's not quite the New Yorker. It's not quite the New York Times Magazine. Right. It's the New York Mag. It's New York Magazine. It's New York Mag. And why Mag? Okay, so why are. Why. Why are these. So you guys have never heard. Okay, you've heard of Puck because you've been on Dylan's podcast. But Tyler, our intern, has not heard of poc and he's heard of all of these other. You haven't heard of Hellgate, you wouldn't know about. That's more of like a New York left leaning. Tyler, do you know Semaphore? No. Okay. Do you know Status? No. Status was started by Oliver Darcy and he came from cnn, I believe. So, like, we should move him maybe over there. But something that's interesting that's happening is some people are logos and some people are faces. Yeah. Like you guys chose to put TVPN as your logo. Yeah. And I'm curious. I'm happy that Feed Me is not my face and it's my logo. You want the brand to grow, but. Feed Me is starting to become more of a platform. Platform company. Bingo. Yeah, I would say. Thank God we left off Punchbowl. Punchbowl. Oh, Punchbowl. Yeah. I mean, they're ex politico. Right. Okay. So what I'm actually hearing is that east coast underground is really sort of a further post tradition. Post legacy. Maybe they're Post Legacy. I think a lot of them are post Legacy. I think the difference between them and like an Alex is a lot of them have raised like tens of millions of dollars to get their things off the ground. But their newsletter. But. So they're thinking less independent. We needed a category for heavily VC backed. You really do. You really do. Because we're going to be watching how those play out in the next few years or months. Yes. Well, are there any. Are there any major, major corrections that you think we should make? Do you think we got any of this wildly wrong? No. I mean, it's really interesting that you guys. The east coast underground thing, because those are the publications that people are like, wringing their hands. Is that like going crazy over in New York City? Sure. And maybe your audience is. I definitely think these folks need to be over here. Yeah. I think we can redistribute the underground. Yes. Because you can basically see it goes like. I mean, New York Magnet's not on the. Less tech, more tech here. And then politics is kind of running through this way. But then over here you have some tech and then over here you have some tech. Yeah, those can be sort of redistributed. Next to each other status. I would call Post legacy, but. Okay, but it's almost like there's some difference because these were started five, ten years ago. Correct. Like Puck is not this year. Puck didn't start this year. Puck started, I think like three years ago. Oh, three years ago. Okay. That is pretty recent. And they raised 20 million. It's not quite as. And they also just acquired airmail, which was great. And Carter, sort of. Can you hit this? Can you hit the gong for puck for raising 20 million? But. But the big story with Puck right now is that they just acquired Airmail. Okay, what's airmail? Who's that? Graydon Carter, the great editor of Vanity Fair. Okay, there we go. So he's more about air mail in the Post. Legacy media airmail was something else. I mean, it still is. It's still in existence, but it's sort of like you go, it's very luxury. So it's like this is what happened in this resort in Sweden. This is like the crazy, like thousand word story about it and every, you know, sort of 20 words, there's a big Hermes ad. So it's like, yeah, but it's subscribers. Zach Meyer in the chat says, I think this needs to be three dimensional to better illustrate their I agree, I agree. Okay, well, that concludes. Well, I'm glad we could clear up the media landscape because there's been so much debate lately and sometimes you need to, you know, expand in order to really help. I mean, we were joking about this being completely schizo, but yeah, we got to add bar stool. Okay, let's make some notes. We'll do a V2 before we release the next iteration, but we'll get something there. Let's go through the mansion section. I want some advice on what is a buy, what is a sell before we.