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EpisodeĀ 10-19-2026
Like a cottage. It looks beautiful though. Very, very cool design here. Zilla gone wild. Posting it. What about this Poppy deal? Have you, have you seen this? Yeah. I mean, it's really quite funny because everyone's trying to use it as an opportunity to try to dunk when it's like they sold their company for 1.9 billion. Yeah. And so wait, let me set the table. So Poppy is a beverage brand. So soda, probiotic soda company sold a Pepsi for $2.2 billion. 300 million of that 2.2 billion was an earn out. So they got 1.9 billion on the day the deal closed and then 300 million. Waiting for milestones. Now, Pepsi announced that instead of paying 300 million based on the performance of the brand, they will only be paying 12 million. And the dunk is like, oh, that stings. They didn't get their earn out, but yeah, they got $1.9.12 billion. It's still an incredible amount of money. And people are like, yeah, like, here's how you negotiate an earn out. It's like it seemed like they already negotiated it. Like they negotiated it really well. The disaster would have been if the numbers were reversed. 300 million for the company and 1.9 in earnout. And if they didn't get that earn out, it would seriously change the economics. But it seems like they got 90% of the deal value. Still pretty good outcome for the founders of Poppy, but amazing outcome, but yeah. Sean Frank chimes in, says a quarter is what you should expect in an earn out. Most of the time right off that second bit, that second bite to zero. You shouldn't go into one of these deals expecting to get the full earn out because companies have lots of resources. They control the budget, the distribution, all the success or failure. You're no longer in charge, longer the master of your own destiny. And so if you put all the chips with them, they might bet them differently than you would expect to. Anyway, let me tell you about Figma agents. Meet the canvas. Your AI agents can now create and modify your FIGMA files with design system context. And I believe we have our first guest of the show, Paige Rummond.
Pretty, pretty good. Also, there's a castle for sale in Cleveland. It's going for $575,000. Only a three bed, three bath, though. For a castle, I feel like you need at least 10,000 square feet. More like a. Like a cottage. It looks beautiful, though. Very, very cool design here. Zilla gone wild posting it. What about this, Pop?
Anyway. Post singularity job. Are you looking for a job? Post singularity? Maybe you can make money smuggling diesel off the coast of East Africa. This gentleman certainly has learned to make ends meet this way. Say what you will about the legality of this incredibly thrilling job. Incredibly thrilling job. We don't know how to make jobs like this anymore in America. This is incredible. Yeah. I would recommend recreating this kind of job in a more maybe legal setting. Yeah. You know, just be like a small, you know, create a small fuel logistics company. Sure. And you could just. Nothing's stopping you from making runs. There's probably some arbitrage opportunity. Gas might be cheaper in the Gulf. In Texas, you throw it on the back of a boat, drive it over to California. I think you got a business right there. Who needs a big rig for this when you got the speedboat? Pretty, pretty good.
Own the data platform that powers it. Let's see. There's huge news. Huge news. This is what everyone, everyone across the world was talking about this over the weekend. But the biggest bluefin tuna ever caught was caught in California today. Look at that hog. From Brian Nordgaard. Check this out. This is an absolutely massive bluefin fish. Bluefin tuna. Incredible. Really powerful omen. Yes. Really, really crazy things to come. It's the size of a shark. Absolutely insane. Anyway, post sink.
Tim Sweeney, founder of Epic Games, says the games we've long wanted, which didn't exist because they'd cost several times more to make than they turn back, will soon become possible, as will the game the game's developers wanted to build but couldn't. With the resources available, it'll be a new golden age of gaming. Yeah, I like that he is taking the white pill on AI3 blue one brown. Also put out a big he's a math youtuber, does these incredible video explainers, these motion graphic explainers of difficult math concepts. And he put out a video saying, like, it is the best time to go into math. Very, very optimistic about it and so obviously very divided organizations. But I love that Tim Sweeney went back and forth on this. I saw another post by him talking about like, look, I had to migrate from C to C, from 2D to 3D. I've been through so many tech migrations. This is another one. I'm very excited for it. And he'll just adapt. He'll improvise, adapt, overcome. If people are rolling their own Fortnite clone in a web browser, decompiled or whatever, I'm sure he's going to find a way to participate in the upside in some way because he is innovative and flexible. Anyway, let me tell you about MongoDB. What's the only thing faster than the AI market? Your business on MongoDB? Don't just build AI, own the data platform that.
Yeah. I guess the question is, like, yeah, what counts as a. We got Call of Duty. Hey, what the heck is going on? This is the Call of Duty campaign. It dropped today or this weekend. I played a little bit of it. This is spoiler warning, but the plot here is that North Korea has built a tunnel system to invade South Korea. And you gotta push this truck down that tunnel and then duke it out. I think you gotta go to the front of the truck, push the button. There you go. And then you're gonna push the truck down the tunnel to. Wow, this goes deeper than I thought. It does. It does. To stop the invasion of the North Koreans into South Korea during this particular sequence of the campaign. But my Call of Duty campaign review, I've been thoroughly enjoying it. I haven't played it fully, but it's amazing. Did you already do the nightclub scene with the pistol? That whole section? No. Oh, that happens later. Okay, get ready. Call us when the John Wick section happens. Because that is some of the most fun I've had in a Call of Duty campaign in a long time. There's a whole bunch of really interesting set pieces. And they did. I thought they did a great job of not making it. Try to be a multiplayer simulator. Like, there's a lot of campaigns back in the day that were kind of just like, well, let's recreate the multiplayer experience. Like, there's a bunch of people running around on a map and like, you're just kind of going through a system. This feels like an action movie. It feels very cinematic and it feels very. There's so much variation in the way in the different pieces that you're playing. Is this based on how they are playing? Doubt they will make it to that level. I think. Yeah, I think we might have some skill issues going on. Paris is not great, but we got to the next cinematic and we're running out of the tunnel as it collapses. Congratulations. You successfully. Speaking of games, Tim Sweeney, founder of Epic Games.
And password resets. Anthropic staff expect AI to do 75% of their work by 2030 and GDP growth to reach 17.1%. Now, did they specify that this is real GDP growth? Because they just said GDP growth. Because what if inflation is at like 40%? That would be the equivalent of negative 23% real GDP growth. You got to clarify these things if you're going to be asking the tough questions. But let's assume they went with real GDP growth. You think that's low? You think that's high? There's someone at Anthropic who said it would be 28%. I like that. The lowest was 6%. Basically, no one there thinks that GDP growth is going to be, you know, at normal levels. Everyone is expecting a boom within the building. Agree, disagreement, Bullish. Bullish. Drinking the Kool Aid. I don't know. Just out of the FOMC. The FOMC, of course, thinks GDP growth will be 2%. That's the government. Suits us. Adults are. What's interesting is that this made headlines because Anthropic staff are obviously the most bullish. They are at 17.1% GDP growth. Reminder, America grows 2%. Typically, they're saying 17. Huge economic explosion unlike anything we've ever seen in America. Absolutely fantastic. Like, if we grow at 17%. Like, it is so positive. Some. There's so much to go around. You can do everything, basically. You can build new roads, you can give people health care. Like, everything just solves itself because a rising tide lifts all boats. This is why, despite a lot of really controversial policies in China for like 40 years, everyone was like, I don't care about the CCTV cameras because, like, I got a bigger house this year. I got indoor plumbing. Now I got all this crazy stuff. Like, my life is getting better. There's a sense of economic progress, like a rising middle class. All these things are positive. Of course, in America, we've been in the age of stagnation. And so when the flock cameras come, it's like, get those out of here. I don't want this. I want to maintain the freedoms that I have. Because as everything else is getting more expensive, everything else is getting worse. 17% GDP growth would be incredible. I'm obviously rooting for it. I think it's totally possible. Site visitors, people that went and actually visited the site to take the call. So if you were surveyed, you would be. Where would you really put it, though? I'd put it at 200% GDP growth. I want to be tripling every Year. Predict what you want to happen. Manifesting. This is manifestation. I want to manifest it. Site visitors said 12 and a half percent. Again staggeringly high, but interesting. US adults predict 5.4% just broadly, which is again, way above where we've been. So, like, everyone is bullish. The American mind must be unstoppable. Unstoppable. It's true. Like the vibe session. It's like things are going so bad, but I think it's about to explode. But also I'm doing so well that I'm going to go buy a boat and I'm going to get a limousine for my. For my burrito. Yeah, like very, very weird economy. Very weird economy we are in. But Spore doesn't buy it. Spore says this is borderline mental illness. I'm sorry, but 20% GDP growth in 2030 is a common belief in anthropic. What are these people smoking? How does one get so divorced from cigarettes? They're smoking cigarettes. Yeah, because smoking cigarettes, one cancer will be solved. That was reported from. We talked about this a little bit, but that was reported from Sham Sankar and. And has not been widely confirmed beyond his anecdote that he shared, I believe on Bloomberg or cnbc. But I don't think this is. I don't think this is unique to Anthropic. Yeah, I think like, clearly the average American is already insanely bullish, more than 20. And so if you go to the labs, anybody who like really truly believes in this current revolution, and that probably is like an average. Across the field, there was a funny exchange in the Tyler Cowen Dwarkesh Patel interview on Interesting Times. He was guest hosting for the Now Departed, not passed away. But Ross Douthat laughed for I think CBS and the Free Press or something like that. But Tyler Cowen and Darkesh Patel were going back and forth about AI. And Tyler asks Dwarkash, like, when do you think I'll walk into a Walmart and see a product that is the product of artificial intelligence? And Dwarkash is like, ah, it's really hard to say. Like I think that there will be a real effect on the economy soon. 2028. I'm very, I'm very bullish on this change in the economy, but I just, I can't predict how it'll be. And I was like, there's already AI slop beach towels in Walmart. Like you can go into Walmart and get AI products now. Like there's so many, like pool floaty that looks like a tank that was sold on TikTok via like you know, a video slop. We have, this is happening. We have signs of signs. Yes, we have signs of signs. Like, like the AI slop economy is thriving right now. There are plenty of just talk to adopt dropship. No. And the truth is that for high quality products, or most of the products. Yeah. In Walmart. Yeah. There will have been a bunch of AI involved at every possible step of the process. Yes. And maybe it's like making it 1% faster. One said faster here, 1%. But it sort of compounds into some acceleration. You would hope so. The. But there's also probably like Walmart probably has policies which are like every product goes through a 90 day review. Sure. You know, and so there's again there's like the real world is always gated. But the, but the slop is being sold and you know, a lot of people will say, oh, the, the San Francisco Tech people, they need to touch grass. I think if they want to get in touch, they need to touch the gas pedal of a Lamborghini Countach or Lamborghini Hura in Miami. You got to get in to the mind of the core seller, the drop shipper, to understand how AI is changing the real economy because that crew is selling AI slop. It's happening. Like there is definitely AI AI instantiated products up and down the stack all over Facebook, Instagram Reels, TikTok. This stuff's flying off the shelves. Yeah. It's an interesting question because like, what actually. Yeah. How do you actually qualify that? Like, I'm sure if you're an existing, if you're an existing seller on Walmart, you could set up an agent to say like, hey, I want to make this product. Do you talk email back and forth with this person, get it made or select a supplier? And then once, once. Yeah, I guess the question is like, yeah, what, what, what counts as a we got call of Duty.
15 million of top line for the year. Speaking of $1 million budgets, what we got, Brett Adcock launched Hark, which is something like a muse or an instinct or a dots. And they gave away or tried to give away a million dollars of pizza. I believe it was on Friday. You just had to download an order from the Hark app, and I don't know that it went well. I think the summary we have here is an app called Hark. Tried to do a pizza giveaway, but it quickly turned into a PR disaster. That's the summary? Yeah. I don't know. I mean, clearly they got a ton of people to download the app. Like, I think it wasn't working. People just don't want to give them the data because it needs to be. I know people were giving them the data. You had to give them Google Drive files. Yes. In order to get this pizza, I will need to edit your tax return. C Edit, download and permanently delete all of your see, edit, create and delete all of your Google sheets spreadsheets. C Edit, share and permanently delete all the calendars you can access, read, compose, and send emails from your Gmail account. See and download your organization's workplace directory. I don't know if all these were required. Yeah, sometimes you can just not check those and still get access. It's like. Like when you download an app on the iOS app store, you can just say, like, no, thanks. I don't want any notifications. Armand tried to get a free pizza and had some issues, and so he used the app to submit a formal complaint to the FTC and said, fair. That's annoying. And I just tried again with no luck. I can file with the ftc, but a giveaway that's been flaky for a few minutes on launch night isn't something they'll act on. I'd rather report it straight to Hark's team now with all the details so they can fix it. Want me to send that? No. File a complaint with the Federal government submits FTC complain about a Hark pizza promotion. On October 16, 2026, Hark publicly advertised a $1 million free pizza giveaway promoted on X and stated users could claim it by typing order a free pizza in the Hark app. Crazy. Yeah. Interesting. I'm so curious why Brett didn't just do Hark as part of figure. Because the whole, like, I don't know. It doesn't make any sense to me. Other than you wanted a fresh cap table that could raise. Yeah, I mean, like, Elon kind of created the playbook. Right. Xai was a separate thing. You raise fresh funds, you get it's a way, it would be hard for SpaceX to go to top AI scientist and say we're going to give you $5 billion of equity. Now Zuck has kind of broken that glass and like been like I'm just going to do it. But, but the way you get, the way you get, you know, the multibillion dollar outcome is you give a co founder role of a new company and then you acquire them in like. So I think, I think it's probably that, I don't know, is there another, the only thing is Elon had, you know, sold lot of cars and launch a lot of rockets prior to doing that. And so I think it's the kind of thing that makes more sense in the fullness of time. No, no, I agree. Anyway, let me tell you about.
My assertion is that the Maslow's hierarchy of needs for gamers starts with social meaning be seen matter number two is self improvement mastery be in the flow so what you're talking about to me sounds like the addiction of leveling up. Gamers like to live life and levels and humans mostly stop levels kind of somewhere between age 12 and their college degree and after that everything is wide open and disorganized and you know, you know people try to overlay levels on top of it. I want to be a podcast, you know level A and I'm only a podcast B plus how do I do that? And then the third is productivity, you know kind of money and the reason is that productivity can be a mixed blessing but when, when you talk about being addicted addicted to leveling up we see that everywhere and it's why we, we like to build systems of ranking and leveling and improving because it makes us feel better. Well that's the time.
If you do want to sell secondary, there's one neat trick, one neat trick. This is a new thing. So if you're a founder and you want to sell 10 million a secondary, $100 million a secondary, you don't want it to be a negative signal. Here's what you do before. So you've grown your company to the point where you're valued in the billions. You don't want to sell secondary because everyone will be like, oh, he's like selling out. She's selling out. That's not good, that's not a good sign. So what you do is you take out an immense amount of debt. So you get like $100 million of debt. Then you sell the secondary, sell another hundred million of secondary, pay off the debt and then you can tell everyone, look, I just sold secondary to pay off my debt, my personal debt. And everyone assumes it's like oh, they think it's credit card debt, they think it's credit card debt. They don't realize that it was an equity backed hundred million dollar line of credit from a major financial institution. You don't need to clarify that part. But you can still get away with 100 mil out of the gate. It's possible. I wonder if anyone is doing it. Might be happening. Who knows? Who knows? Anyway, what? Semi analysis raised its 2027 data center capacity forecast from 43 to Watts. 50 gigawatts. Wow. 50 gigawatts. 50 gigawatts. That's a lot. That's a lot of, a lot of compute. And people are going back and forth on this. Right? Did Gerstner say it was too bullish? Something like that. It seems like Semianalysis has the data and has been pulling together a whole bunch of the Semianalysis said so we looked at the data, they looked at the satellite photos. I mean a lot of these things like they were papered along. If the market's like having a hiccup right now, that's not going to stop people from actually pulling out of the. I sent you this, I sent you this. Would you say this morning, would you send Rev Cap, which is Semi analysis saying if you're worried about demand air, don't be because there's going to be even more supply than you realize. Of course Semi Analysis is also saying that, that they have some of the most bullish forecasts for the labs. But it's funny that in the midst of like everyone being worried about air growth over the last two weeks that semianalysis is coming out and saying don't worry, there's an obscene amount of supply coming online within the next 12 months. Yeah, yeah, I believe them on supply. That seems very cut and dry. I don't think anyone has a stronger read on what's actually getting built than them. I think if you look at the satellite photos and you look at the deals that have already been inked, that even though the Nasdaq sold off 5% last week, that's not enough to be like, okay, pack up the dump trucks, we're not building this thing. Maybe in months, if things continue to get bad and the rates go up, some projects will be delayed or stalled or deals will get unwound. But right now it's not that it's full speed ahead. It's just like it's a train. You can't slow it down that quickly. It's just going to keep going. On the demand side, I feel like the agentic stuff, the personal agentic stuff is going to be high demand for compute. I'm less clear on what the willingness to pay will be. How many people will be willing to pay the equivalent of $1,000 a year for inference related to their semi personal prosumer life, shopping and all, all the little agentic features. Now I think the tech is incredible. I've been using dot a ton and I think having an agent that just runs in the background and just tries to go find little opportunities for you is amazing. It just catches things in my email that I never would have gone through or taken the time to do and it just sends me a little message being like, hey, you asked for this and you should follow up because they said that they would do it. You used it to cancel your roadster order too, right? Yeah, yeah, yeah. So just like little things like that, it's just a better interface. I love, I love interacting with the open web through an LLM. It's amazing. No cookie pop ups, no ads. It's truly like the best consumer experience. There's a lot of controversial stuff downstream of that. But as a consumer, if I'm trying to learn about something, Instead of having 25 tabs open where I have to accept cookies 25 times, make sure I'm logged into 25 different things and scroll. Find the fact it's so much better to just have it, oh put it all together with the exact quotes, I can click out to the link if I need to. And that's starting to happen in the personal agent space. The question is like how do you get the money from people? Is it the ads? Is it the interchange? Like there's that sort of bearish take that, even that the agentic commerce market. If you assign all these take rates, it's like a $40 billion market or something like that. It's like not big enough to justify. No, I think what needs to happen is something closer to going from automating tasks, automating certain roles or extending the capabilities of people. Right. Because we're in this era of obviously there's a viral clip going on over the last 24 hours talking about somebody having a 26 hour day. Yeah. Because they need to stay up. She's changing and manipulating time because they need to be online and available to keep their agents. Are you saying, are you saying she's crazy? I'm not saying because she's not crazy. She's not crazy. You're crazy. You're crazy for thinking that it takes 24 hours to complete a full day. That's right. Not 26, but anyways, it's like the next leg up will probably be. She's a special case, she's an entrepreneur. Yeah. The question is like for the 90% of Americans that aren't in. But that's not what we're seeing. We're seeing that one. We're seeing that a very, very small number of companies are driving all of the adoption. And so there's probably not all the adoption but, but a massive amount of it. And so there's another leg up there just with a capabilities increase. And then what you're saying is like the other 99% of businesses, how are they going to be, how is their spending going to ramp? Will it ramp beyond the, you know, 2100, $200 a month subscription? Yeah, yeah. I mean in the business side, like the Jensen take of like, you know, a software Engineer who makes 300k should also get 300k in tokens or something like that seems to be happening. Basically it's like, yeah, like a software engineer can deploy AI very efficient, very efficiently. And like at a high roi, it is less clear for a marketer. For a salesperson, it's like, okay, what should your actual token, your inference budget be if you gave a sales rep $50,000 a month in inference, like is there something that they could do with the best models to actually get generate $100,000 in value that they wouldn't have otherwise? Like, like those are the economic equations that happen across the business. I'm talking more on the personal side, the consumer side. Like people are using the LLMs. No. And I'm, I'm just saying we don't pay for all this cat like the Capex is not going to be paid for by consumer. Consumer. Yeah. Yeah, I think you're right. So you're saying that is not the leg up that needs to happen. It has to be diffusion into the enterprise and B2B beyond what it is. It has to 10x. So, like the small company that has basically everyone on a $200 a month plan and they're maybe spending $100,000 on maybe 10mil top line, they need to go to a million dollars of inference a year. Even though they're at a even though they're a $10 million business. Maybe they go to 15 million of top line for the speaking of 1 million dollar budgets, what we got, Brett Adcock launched Hark, which is.
Over the timeline, he broke his silence. Nathan with Katie. That's true. That's true. That is actually what happened. Yeah, he did. But, yeah, this weekend, every time I would refresh, it would be. You can see everything takes. Everyone had all these different opinions and takes. The one that stuck out to me was that there's this. There's a little bit of a. Like, you watch the movie and most people came away thinking more positively of Elizabeth Holmes being like, oh, maybe she wasn't. Maybe she's not that bad. Maybe there's more to the story. Maybe she was manipulated. She seems to be manipulated multiple times, potentially. Like, maybe. Maybe she's more of a. Some people might be like, she's bad, but she'd probably be nice to me if I interacted with her. Yeah, yeah, a little bit of that. And. Yeah, and there's this. I don't know, there's some sort of, like, suspicion that I feel some people in Silicon Valley are having where it's like, oh, it's just like the fake it till you make it thing. It's, you know, it's not that big of a deal. And I just, I just can't. I just can't stop thinking about, like, it seems like she's just a bad founder. Like, put aside the fraud. Like, it just seems like, like total slop in terms of the execution of that business and gives me absolutely no faith in a Theranos 2.0. Totally. And the whole time I was like almost yelling at the movie screen because she taught. The way she describes Theranos is like this box and like it's in the cloud. It's just like, it's, it's so, it's so unaware of the medical device industry, which is so frustrating to me because she, she's making this point was like, we've been. We have an invention and our invention allows you to test blood for things. And like we test all this stuff and she's making it sound like it's like magical science. And it's like, I looked it up. There have been 60 plus companies since Theranos started that sold for over $100 million in that category. It's like, it's like someone coming to you and being like, I have a magical. We invented something. It takes information and stores it on a database that you can access through a website. It's like, so you make a SaaS product. Literally hundreds of people make those. And there are thousands of people that work in the medical device industry and they've made boxes that look Kind of like a Theranos box. And it runs a test, and they don't go to prison for 10 years. Yeah, they don't go to prison. And they. And they. And it's just. It's such a. It's such a tried and true playbook that it's actually like an industry that's boring at this point. These companies get funded, no one reads their press releases, and then they get sold for hundreds of millions of dollars. And it's like, okay, cool. Yeah, congrats. You made $500 million doing another medical device. We know the playbook at this point. You get some intellectual property, you build the device, set up the supply chain, figure out the chemistry, get the FDA application in. It takes a decade for the FDA to actually approve it. You probably saw the company before then. Let's. Like, there is such an established playbook that there's specific VCs that just focus on this, and they're just like, oh, yeah, we'll just do these deals all the time. We just do them, and then, yeah, we sell them to this company. And this. This biotech company just loves buying these. And it happens all the time. And she never just says, like, look, this stuff happens all the time. It's not crazy that I'm gonna be able to build a box that tests for something like this happens all the time. Instead, it's like. It's like I'm the only one that could possibly do this, which is so weird. It's such a bad frame to not just admit what's. What's really happening on the field, which is that box diagnostic boxes get built and sold every few years for hundreds of millions of dollars. You could just do that. But instead, it has to be this pie in the sky nonsense. And it really, really frustrates me. As you can probably tell, Nikita Beer broke down a little bit of this concept. He said. One of the things that hasn't been talked about with Elizabeth Holmes, she was created in the era of the TED Talk entrepreneur. And this is exactly where what I was picking up on. So between 2011 and 2015, after the release of the Social Network, there was an entire apparatus built around child prodigies, college accelerators, young entrepreneur organizations. I watched countless founders of hard tech companies present fraudulent products at conferences. They had fake studies with fudged numbers. Most of the adults in the room excused it as faking it till you make it. But Holmes was the one who rode the wave better than anyone else. When the TED Talk era came to an end, when people finally came to their senses, she was still running the same playbook. And in the most scrutinized field there is, medical technology. When people ask how she got so far, it is largely explained by the period she did it in and she got caught when the world suddenly woke up. And so, yeah, it's so odd because there are a ton of founders who build medical devices and sell them and raise money and do all these different things, but they're boring businesses because touch consumers directly. Like you go to the hospital, they might say, oh yeah, you have a cough. But we're going to run it for some bacterial, some, you know, antibiotic resistant bacterial thing. We're going to take some of your blood and just take off a little piece of the blood and put it in this box to make sure that you don't have this thing. And they'll do this on site. But you never see the brand of the company that runs this because all you care about is like, am I sick or not? Right. And so you might wind up getting the lab test that says like UCLA or USC on it or whatever, you know, whatever medical network you went to. And the doctor is just going to introduce themselves as like Dr. Smith or whatever. They're not going to tell you, oh yeah, by the way, we just ran your blood on this small startup that got acquired by a big tech, big biotech company and it was a great deal and all the investors made money. So you're never going to hear about it even if you use the box. And if you don't, you don't care at all. And so there's other things which is that this is strictly regulated by the fda. So if you're a founder of a medical device company, like what you are going for is FDA authorization. That's marketing authorization. That's literally the ability to sell the product. It's not illegal to build a medical device, it's illegal to sell it, to market it. And so that also includes, like you can't, you typically can't go on podcasts and media and say, oh yes, we have this thing that does this thing. We have to say, oh, we're working on this progress. Like we can't say that it actually works because we haven't been approved to say that by the fda. And so by the way, can we do spoilers now? I think so. I think we can assume that everyone listening to this. Spoiler alert, spoiler alert. Don't wanna hear spoilers. Just leave the stream going. But just turn the audio down. Yeah. And we'll Just talk away. What spoiler do you wanna talk about? So Billy does this side deal. Yeah. To get a cut of profit on the back end of the movie. You would probably know what. What that's exactly called. Yeah. Points on the back end. Points on the back end. So he does this thing incredibly good. And then. And then later, after the movie's totally been. Yeah. Like, finished, he decides it's gonna look pretty bad. Backs out. Right. Damage has already been done. Right. Like, he looks. He looks. He doesn't look great. Yeah. And Elizabeth is trying to say, like, oh, I didn't. I don't really know much about the details. So one thing, like, the damage was already done, and now the movie is a massive hit, and it's gonna be. Continue to be a massive hit. It seems like it'll be like a cult classic. It's something that people will look back and I can see somebody watching it back in. Yeah. I can see watching it back in 10 years and being like, wow, that was a moment. Just because Nathan Fielder's, like, body of work is becoming so iconic. And I can't imagine being 60 years old being like, I'm gonna turn on some Nathan Fielder. Just take me back to the good old days. And. But the funny thing is, do you think that Billy. Do you think it made sense for him to do the side deal? Because she has. She claimed in the show she has hundreds of millions of dollars of restitution to pay. So of course she wouldn't want to make. Even if she wanted to make money on it, she wouldn't get any benefit of it. Hmm. So she would want to route it through Billy. It's a good question. There's some ambiguity over whether or not they're married. I couldn't get to the bottom of this, but I think they might not be legally married. In which case it would make sense for him to get those profits and then use that for their kids and their family. But then it doesn't flow to her bank account, which immediately gets grabbed by the investors. That's what I'm saying. I think you might be onto something there. She gets a lot of the benefit in that it's sort of funding. Yes. And so is your point that if she's in on the deal, sitting there, being like, we want to get paid, but just pay it to Billy's account, don't pay it. That's more tricky from a restitution perspective. Totally. I imagine a judge would be like, that's an interesting wrinkle. I hadn't thought of that before. Yeah. A judge would be like, yeah, you're earning money. I don't care. I don't care that you didn't. Billy has to, like, go behind her back and make it really public that she's. Yeah, he's going behind her back. Huh? Yeah, good point, good point. So, yeah, the front continues. Potentially interesting. You might be right about the cult classic thing. I mean, I, I, from my perspective, it looked like we were experiencing, like, an absolute box office smash. Like it was taking over the timeline. I would describe it more as, like, a phenomenon. When I think of cult classic, I think of, like, slow burn, like, underappreciated at the box office. And then all of a sudden it becomes really popular. I think it's like, super popular. But, yeah, but I'm still talking to people, like, over this last weekend. I would say, like, Nathan Fielder, Theranos movie, blah, blah, blah. And some people be like, oh, yeah, yeah, I think I remember Therano. Like, there's still people out there that don't. Do you know how it did at the box office? It was not the number one movie this weekend. What was by a factor of two? Street Fighter. See what? See what I mean? See what I mean? Street fighter made $31 million, and you can see everything. Made 15 million. So twice as much money for Street Fighter, which, I mean, I'm sure it's a great movie, but I didn't even know it was happening. Maybe that's a cult classic for me. It seems like something I'd like. I saw, I think, 50 cents in it. It looked awesome when I saw a poster eventually. Also, a whale fall. Whale fall made 8 million. I want to see this movie. This is a horror film about a whale. Seems really cool. Anyway, someone gets swallowed whole by a whale. Spoiler alert. But I think that's in the, in the trailer and the name. Spoiler alert. Anyway, let me tell you about CrowdStrike. Your business is AI. Their business is securing it. CrowdStrike secures AI and stops breaches. So I mean, the wildest part about the whole you can see everything Theranos thing is that one, I've talked to Billy on the phone about the Twitter that he was running and all that stuff answered all those questions. Nothing that really was different than what you saw in the movie. But he sort of gave me the pitch for Theranos 2.0 and I was like, pushing back, being like, so you should go for, like, a specific diagnostic. Go for, like, do this. Like, I have a buddy who ran this exact playbook made $400 million in a very short amount of time. Like, this is tractable. And then he was like, when did you have this conversation? I talked to him like, last year. I. Okay, yeah, I think it's coming back to me. Yeah, I told you that. So basically, yeah, I remember you were like, yeah, like bearish. Yeah. The story is, is that Elizabeth Holmes came. Came back to X and was posting, like, funny things and was getting like, amplified and going viral. And everyone was like, wow, Elizabeth Holmes. And we were getting pitched to have Billy on the show loosely. So what was going on was that Elizabeth Holmes was being like, so edgy and based on the timeline, everyone was like, wow, like, she's innocent because she, she's actually a great entrepreneur because she's like, funny. And I was like. And I was like, these are two different things. Yeah. Comedy on the timeline does not mean you're a great founder. Often does not. They're not correlated at all. Yeah. It doesn't mean that you're innocent. And so my pitch was, I said, look, if we're going to take this Elizabeth Holmes redemption arc seriously, I. I want to see some great calls about biotech because this is sort of what's happened with other individuals who have been rehabilitated. You'll see like a Martin Shkreli put out a call about a particular quantum computing stock and then you can just wait and you wait six months and you're like, wow, Martin, like, say what you will about what happened in the past, the guy is dialed about analysis of public market companies today. And so that is. So you wanted to see Elizabeth do like a Trevor Milton where no. Tries to invent something new fails, and then now it's just running some random private aviation company. No, I mean, maybe. I don't know. That's kind of what. That's. I haven't read. No, that's kind of what you're saying is. No, no, don't try to. Don't try to like, create something new. Oh, just make a medical device company and do one thing that. So, so, so, so yes and no. Like, yes, probably from a, from an entrepreneurship standpoint, I would be in favor of that. But from a branding perspective, my point that I posted about was, was like, I want to see Elizabeth Holmes give an incredible take about peptides and how that market will evolve and then watch that happen and be like, oh, wow, she was early. I want her to be a good biotech analyst. I want her to be smart on the science. I want her to. The crazy thing about the movie though I can't remember a single point where she was locked in on anything science related. I completely agree. It was, it was just, it was Billy. That's the point. Learning about mitochondria. Yeah, that's my point. Like, like if, if, if a genius scientist goes to jail wrongfully, I would assume that they continue reading science literature and that they come up with interesting theses around one simple trick that the medical industry hates. You can actually do that, that happens that like, like this stuff happens if you actually read the literature and you're in tune with the market and what's going on and you could call longs and shorts and, and you could predict different things about what's. How the biotech community is going to evolve. And some of those predictions would be right. And if a lot of them are right, you will be seen as someone who understands the industry. And you can see this with all sorts of people in AI where they post about AI progress and then you just wait a couple of years and you're like, oh yeah, like, like them or don't like them. They were definitely right about the cyber security capabilities of models that five years ago. And so at the very least we got to give them that credit. And I want Elizabeth Holmes to throw down, give me your biotech 2027, give me your AI 2027 thesis. Let's watch it play out. If you're right. The very least, a market map. At the very least a market map. Show me that you understand what Roche or a tier list. A tier list of biotech acquisitions in the medical device space. Yeah, show me. You're a student of the industry you're operating in, right? Yeah. And so I had put this out there as like, I want to see some real analysis, something that shows you that you're a live player in the industry. And then I did ask the Elizabeth Holmes account to do an interview over the phone on September 5, 2025. So about a year ago. And then I did talk to Billy I think October 17th or something, and it was nothing that didn't come out in the movie. So it all matched. But I was focused much more on the what is the business strategy going forward? Because if it's just the hand wavy, we're gonna do everything all the time. Well, no, in their words, it was Theranos. They're gonna do theranos 2.0. Theranos 2.0. Yeah. Which watching Nathan have that light bulb moment where they're pitching him theranos 2.0 and them not Realizing that people have been using the phrase Theranos 2.0 to describe like massive things that they perceive might be massive fraud. Yeah, yeah, yeah, it's great. In another world. Anyway. Yeah, I just also, when I got to YC in 2018, my visiting partner was Diego Ray, co founder of Geneweave, who actually built and sold a real diagnostics box, a medical device. And it was basically just a lab testing machine. Previously size of a dishwasher at a lab down the street, you shrink it down to the size of a box and you put it at the actual hospital. And then the hospital can test for a specific thing. They were testing for antibiotic resistant bacteria. They developed a chemistry. It's not rocket science, it is hard science, but it's not magic. It's not future sci fi magic. And they basically would have these particles that would make the particular bacteria resistant, the antibiotic resistant bacteria light up, they would glow and then they would shine a light on it and then they would measure the amount of light that came back. And they'd be able to say in this hospital like, okay, you have this particular antibiotic resisting bacteria in this patient. You need to be extra careful about washing your hands. You might need to give them a different antibiotic. There's a whole bunch of different things that can happen. And if you can get that data in an hour as opposed to two days, everything in the hospital is just going to move a little bit smoother and people are going to be a little bit healthier and you're going to sell your company for $425 million, which is exactly what happened. They raised 25 million. It was a great outcome for founders employees. Roche eventually got the product approved by fda. They sold pre, they sold before getting FDA application, getting the FDA approval. But Roche took it through the final step because that's very expensive. But they have a lot of great lawyers on their team to actually move that stuff through and scientists. And so in 2019 it got authorized for the Cobas Vivo DX MRSA test, which is like not gonna be on the stage at TED anytime soon, but it should be. It's like real science. And it actually moved the needle forward. Okay, so. And it was good. The other funny thing about this company is that the name of the particles that they created that actually detect the antibiotic resistant bacteria, they call them smarticles. Smarticles. Which sounds so fraudulent. Going in prison, you're gonna go to prison. But it's like, it's just a normal boring company. No offense. It's a great Company. I love you, Diego. But like, it just, it was never, it was never like, we're gonna solve everything, cure death, and 20 million years in the future. It was just like, look, there's this test that happens normally, happens down the street, costs a lot of money. Now it'll happen in lockdown. Okay. Boom. So again, during the film, a fire broke out in Malibu. I was pretty distracted. So. You mean trying to figure out. Trying to figure out what was going down, how serious it was, etc. That being said, I came away from the movie, right, feeling like, okay, Sonny had done some side deal and got way. No, no, no. Sonny Balwani, the other co founder. I, My impression was that he was getting way less jail time. Yeah, Elizabeth, it had been like jail for like 11 years. Yeah. It seemed like Sonny, they were positioning it as, like Sonny was able to pin it on her. He got out, or at least he got a reduced sentence. And you told me afterwards, Sonny is in prison for like 12 years or he had like a. It's about a year long. 12 years, 11 months. Was, was a sentencing. Elizabeth got a 10 year sentence reduced originally from 11 years and three months. So they couldn't even rat on each other. Like, it makes it so much worse in my opinion. Oh, yeah, because you would think that like the prisoner's dilemma, they both ratted on each other and they both went to jail. I mean, maybe, but it just seems like that, like, if one of them had been more elite at deception, they would have been able to say, hey, Sonny, me and you, Elizabeth, Sonny. And the other thing is, we're taking this to the grave. According to the Internet, Sonny didn't sell secondary either. I know that's ridiculous. None of them. They both go down with the ship. They both don't make money. Jaw dropping moment for me. I was like, least shrewd person in the world. Potentially no secondary. Selling 11 billion, doing fraud purely for the love of the game. What are you doing? What are you doing? And it's not like I came away being like, it wasn't a fraud. Like, it was, it was very clear that like everyone there, Sonny heard, they knew it didn't work. They didn't have the revenue profits. That's really like the Ted entrepreneur. They go to prison for the love of the game. For the love of the game. Insane. Just, just, just for the vision. Yeah, yeah, yeah, yeah. It was crazy. It was crazy. Insane. Anyway, let me tell you about Shopify. Shopify is the commerce platform that grows with your business and lets you sell in seconds. Online, in store, on mobile, on social, on marketplaces, and now with AI agents.
My assertion is that the Maslow's hierarchy of needs for gamers starts with social meaning be seen matter number two is self improvement, mastery, be in the flow. So what you're talking about to me sounds like the addiction of leveling up. Gamers like to live life and levels and humans mostly stop levels kind of somewhere between age 12 and their college degree. And after that everything is wide open and disorganized and you, you know, people try to overlay levels on top of it. I want to be a podcast, you know, level A and I'm only a podcast B plus. How do I do that? And then the third is productivity, you know, kind of money. And the reason is that productivity can be a mixed blessing. But when, when you talk about being addicted, addicted to leveling up. We see that everywhere. Yeah. And it's why we, we like to build systems of ranking and leveling and improving because it makes us feel better. Well, that's the tough part of being an entrepreneur. You're always hopefully in the process of leveling up. We've all been through periods where you're leveling down but. But it's way less visible and you can't level up like in an hour in the evening. It's not possible. Like it doesn't happen like that. It's sort of slowly and you're. The score is progressing at almost a glacial pace at times. Well, you would do your employees or agents a favor by giving them a feeling of shorter term progress. Sure. Yeah. All right guys, finish COD MW4 campaign by the end of the show. No. Battlefield. Battlefield. I had the first ever university chair in game design at U.S. uSC Film School. And I made students turn something in every week. And partly because my experience was half of students start the night before, that was me. And half the students start as soon as the assignment is given. So I was doing this for the other half. Of course when you do that, it's kind of the thing of a boss. When you give somebody short term turn ins, you got to be there. So you know, my, my guarantee was I do a 24 hour turnaround, which most teachers do that with grad students and never look at the kids work.
What I think in general the promise of AI for games is a couple fold. One is more iteration. My experience all the way back to ad copywriters is better people get more iterations out, more good iterations out. There's a book called the Medici Effect by a Stanford guy named Franz Johansson who actually correlates the most successful, what predicts the most successful patents, and it's that they come from people who have the most patents. So I think there's a lot of anecdotal evidence that iteration is the key to success, that you just don't get the one shot. You iterate, you iterate, you iterate and sometimes you create a wall of iteration. It's what David Kelly and idea does says you got one hour, you got to come up with 100 write downable ideas. So that is, it is kind of the difference between great designers, great creative people, and not so great. They do more in the same amount of time. So I think the AI I'm working with two guys who are doing an AI board game generator and one of them been a successful board game entrepreneur. This is called Board Game Lab. And it turns out that the inventors of battle card games spend half their time fighting Adobe Photoshop pixel by pixel. And you, you know, when I was a kid, I made money typing papers for people back in the days of whiteout. There's no, no nobody under age 50. You can remember whiteout, maybe under age 60. And so it was really painful. You had to slow down because you made a mistake. You literally had to take the page out of the typewriter, you had to put some little white stuff on it, put it back in, type over it. And that's what a lot of creative tools are right now. So we're going from white out to word processors. So I think we're going to see a lot of the grunt work that makes people not like working on games go away. And my hope is that that leads to more iteration.