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Platform for the enterprise. And so we'll see how this is all taking shape. Welcome to the show. Victor, how are you doing? What's going on? I'm very good, guys. How are you? I'm great. Why don't you kick us off with an introduction on yourself? The business kind of give us a lay of the land as it stands now. Sure, yeah. I'm Victor. I'm one of the co founders and CEO of Synthesia. Started the company in 2017. So it's kind of a while back before any of this stuff actually worked. And we kind of endured three or four. Yeah, we endured three or four years of pretty painful. Just like sitting in the proverbial garage trying to make this stuff work. And in 2020, we got the first company to launch Avatars technology. Right. Which essentially is technology that allows you to create talking head style videos like you're kind of watching right now. But instead of recording it to camera with a microphone, et cetera, you simply just type out the script and we generate an AI video of someone saying that. Right. Back in 2017, everything kind of started with the idea of like creating Hollywood films and laptops and going much more down the kind of creative route of just like you can publish and write a book from your bedroom, you should be able to do the same thing with Hollywood films. Since the founding of the company and kind of where we are today, we kind of took a fork away from that and essentially went into enterprise knowledge. So what we figured was that let's. Give it up for enterprise knowledge. Thank you for doing that. They tried the big Hollywood, the creative. They tried. Pull you in. You said no. I am loyal to set. I love it. I. I grew up dreaming about working cross functionally and making videos for enterprise. Go. Hit that gong. The whole team's fired up. Fired up. Love it. Making corporate videos for employee training. That's why we do this show. Thank you so much. And it's. I mean, it's just really smart, right? Oh, it makes a ton of sense. AI is clearly good enough to make this form of video and clearly not good enough to one shot, you know, feature films or even most often, eight second videos. Eight second videos are struggling. Yeah. Wait, so sorry, Jordy, do you have stuff or you want to. Yeah, I mean, I wanted to jump in briefly because we spent the first half of today's show talking about Sora, kind of reacting to it. I thought it was a great product for entertainment purposes. Right. The cameo functionality, everything's very memeable. But something about when you're going through the feed, it's kind of hard to look at the videos. Like, yeah, I have this very negative reaction. Just something about these videos. Uncanny valleys. Yeah, that and then the distortions and character inconsistencies is still rough to look at. And even when you guys. There's a vibe or feels off. And so you guys have somewhat of a cap, I'm assuming a lot of the use cases, you have somewhat of a captive audience. People that need to watch videos to learn about their role and their companies and things like that. But still you want to avoid people watching, watching the videos that you guys generate and having that sort of negative reaction of, oh, this is AI, right? So how do you think about avoiding that? What makes that possible? I think there's fundamentally like two types of video, right? This kind of video you watch because you want to, and this is mostly stuff you'll find in feeds. So like when you're scrolling TikTok, you're on Netflix, you're selecting like what movie to rent, whatever, right? That's something you actively choose to do. And generally you have a lot of choice, right? You could watch a thousand different action films, but you choose to watch this exact one. And I think, as we pointed before, I think AI will be a huge part in creating lots of this content in the future. But it still feels like the reason people mostly watch this stuff today is because it's fun, right? It's novel, it's cool, it's AI. It's kind of weird. It's not because this is very amazing content, yet at least 99.9% of it, there's still some good content out there. I think the space we operate in is much more around knowledge. It's not really around creating storytelling content. It's not advertisements. It's generally content that you wouldn't. It's not content that competes for your attention, right? It's content that's very specific and helps teach you something that could be product marketing as a company, right? You want to teach your prospects why your product is better than the competition's. There's only that one video to watch, right? And the reason people create these videos is because it's better than text. So I think the first category of videos you're generally competing against, like high quality video recorded with cameras and people who really know what they're doing. I think the thing we really uncovered back in 2020 when we started building towards the enterprise was that what we're actually replacing is text or slide decks. And in 2020, 5, most people, especially your average consumer, want to watch and listen to that content they don't want to read. And for some people, probably other people listening to this podcast, like, I'd much rather prefer to, like, read a page of text and watch an AI generated video. But it turns out that that's not the pre. Most people, when people have a problem with their bank and they're trying to figure out how to do something, they don't want to read a long page of text. They're trying to figure out how their mortgage works, how much they have to pay in their mortgage. They don't want to read a whole page of text. They'd much rather watch a video. And so what we're going down, the path we're going down is just much more around knowledge Video, right? It's much more of, like, replacing text with video than it's about replacing video with AI video. And that's a really, really big difference. Where I think when you look at Sara Runway, a lot of these other models, they're much more competing to actually replace real video with AI video. And I think that's also a big market. It's super exciting. But we think that there's a much, much bigger market actually in enterprise knowledge and turn that into video. And with that, I should also say, I think a lot of the talk around AI video is always very much about the models. The AI hype at the moment is like, there's a new model every second week that's even more impressive than the other one. And that's awesome, right? That's a big component, of course, of making these technologies work. But I think we have this mantra internally called utility over novelty, which really is about, like, it's not about cool demos, it's about bringing value to the customer. And when you think about why do you make a video, the actual generation of the pixels is a part of that, but it's a smaller part of a much bigger process. Right. So what we've been doing over the last five years is really building out our workflow. We help replace the camera with the AI models, but we also give you kind of a Canva PowerPoint style editor to finalize your video. We enable some of who's a PowerPoint user, not an Adobe user, to make their own video collaboration platforms, a content management system, it's a translation platform. We have our own video player that's made to work with AI video. And so for us, it's always been about building for the entire workflow of, like, someone has an idea or some piece of knowledge that they want to communicate to an end consumer. How do we make that entire process as frictionless as possible? Right. And I think what it just turns out is that yes, the AI models are really important, but there's so many other components of making a product that does this workflow really well. I think that's what we're much more focused on at Synthesia. Very cool and very impressed that you were able to crack 90% of the Fortune 100. That's remarkable. Last question. We'll let you go. Do you see yourself as being a foundation model company and an application layer company over the long term, or is there a world where you partner with the foundation model companies to let them suck up all the capex to generate frontier models? Do you already do that? How do you think about the shape of the business long term? Sure. We try to be very intentional about what kind of company we're building. And I think every company should be. And I think it's increasingly clear that competing on the foundation model level is very difficult unless you raise up chip ton of money. You hire extremely expensive people. And I think that's just a game that very few companies can play. Right. We still train our own models. I think there's lots of use cases where that still makes sense for us. It's again, if you work backwards from what are people trying to do with our models. Right. It's not just like an eight second clip, for example, it's not very useful. It's also not very useful that the identity doesn't get preserved across multiple. There's a lot of these asterisks that you don't see when you watch the cool demo videos of these new models that are coming out. But we just started also aggregating other people's models in. So that both means you can just use View Free inside the platform if you want to create content that's outside of what an avatar model can do. We're also beginning to chain these models together in different ways and create A roll and B roll. Do lots of cool things with these models. Right. But you know, LLM is a huge part of our platform as well. We have a copilot product, help you write the script, put together, design the visual. So we train models where we think it makes sense and we think that it gives us a competitive advantage. But you know, we're definitely also aggregating the market and to the extent that we can avoid having to do massive training runs, I think that's the only rational choice to do. For a company like us, that makes perfect sense. Well, thank you so much for taking the time to stop by the tv. Congratulations on the overnight success. We'll talk to you soon. Have a good one. Thanks, guys. Cheers. Victor. Our next guests are already in the restream waiting room. We'll bring in William and Dogas from.

They're trusted by millions. We have our first guest of the show, Rhys Choudhury from Concept Ventures. Welcome to the show. Reece, how are you doing? Good, good. How are you guys? Big fan of the show. Thanks, thanks for having me on. I really appreciate it. Thanks for hopping on the show. Give us the news, break it down for us. What's happening today in your world. So today or yesterday we launched our latest fund. It's $88 million. Yes. You can ring the gong, have a, a bell in our office and we, many years ago and people, people will always ring it as well. So I thought that's, I love, I love the analogy. So let's go bigger. Let's get you a Liberty Bell. I don't, I just. From the way you describe the bell I can tell it's not taller than you and it's got to be huge. I want a massive, well, 88 million. You have the management fee fees to have a bell guy that just stands there ready to. People think 2 or 20. You get 2% for the fee. You don't get 2%. You get 2% over 10 years, 20%. You might, you could spend $2 million on a tomorrow and I think you should. That's it. That's the first order that's going on Amazon. So give us the pitch for the fun, give us the strategy. A bit of a contrarian take. You're hunting for value in Europe. Yeah, we are hunting for value. So first of all obviously we're based in Europe, we're based in London. So contrarian to many guests you may be having. Extremely awesome that you've got some European founders on Carl and Victor. I saw that again, two contrarians there as well. And so we, we really focus on the earliest stage of investing, the concept stage or that pre seed stage. There's not many pre seed funds in Europe and you know we've got the largest as of, as of yesterday. And you know we're focused exclusively on investing in the people themselves. So we go very, very deep in, in, you know everything about people from like their childhood to the how they met their co founder and you know what they spike in and you know, do they have like, are they like a chess champion? And we, you know, we break it down into kind of four kind of archetypes which most unicorn founders specialize in. So we have no sectors basically. So either you're the first, first time founder that maybe worked at big tech. You had a first time founder that you've been at a unicorn like you know, We've got a company that spun out of Synthesia, a company called which is backed by Redpoint or your second time founder or a PhD spin out. And so like within the team, we all kind of specialize in one group of people. And that like really gives us an insight and traits. Having like work with, I don't know, second time found. Are they learning all their lessons before? So we often take these very contrarian bets in really rogue sectors. From high frequency trading to robotics to commodities marketplaces. Let's give it up for high frequency trading. Question for you. How does having less competition at pre seed? Obviously every stage is hyper competitive now, at least in the US Basically every. Pre seed allocator that we know is moving up the stack in the US at least that's what I can tell it feels like. I'm hearing that from so many American pre seed investors who are like, well. People are moving down the stack too. 15 years ago it was super uncompetitive. I was the only one I had to explain what a pre seed firm was. Yeah. But now I'm doing series Bs. Well, it's also, even if you're still doing pre seed, you oftentimes have a pre seed lead. If you really want to lead a pre seed round, which maybe call it a 500k check, you often have to make a decision in 24 hours. Like you need to move quick, you need to move oftentimes faster than you might be comfortable. And so having a little less competition at that stage, I don't know, does that change your process at all? Do you have more time to get to know founders? Are you still feeling that urgency? Yeah, look, I think in Europe we're traditionally maybe a little bit more conservative than the U.S. and you know, we love, you know, when I, when we started concept, everyone was like, you're crazy. Literally, you're crazy for doing this because, you know, you really needed a more, you know, market or a product or you know, and in Europe, you know, traditionally we all come from outside. We're not insiders to VC at all. Like we haven't come from those top names. We all, the team are not, not from that background. And I think that gives us a real edge in kind of evaluating but also taking that risk. And I think what we see if there's no product or markets typically to go after the underwriting process actually a lot quicker because you're literally evaluating people. So typically our process takes like, we call it like five hour energy because it's like, you know, five Hours of founders time. And you know, we go through our process and we're looking for very specific traits and things in those individuals. And when we get that, we were happy to lead. We lead 90% of our rounds. We don't care what other people do. You know, we don't care about fomo. You know, it's a very kind of set deal. Typically we're investing a million dollars at kind of the star and you know, we don't need anybody else to kind of make that decision. And I think, you know, generally Europe needs, needs more of that. I mean, you had Mattie on the show. Yeah. You know, obviously that was, that was our first investment out of the last. Oh, let's go. That's amazing. What a banger, Jordy, you got. Yeah, it's just every. If you're getting a fund off the ground, just back one. Yeah. Just like 10 more of them at least. You know, you know, one time a fun. You'll probably be pretty. In a pretty good spot. Where's your, what's your LP base look like for the new fund? Are we, are we like, you know, what, what, what's the mix? European. They lean more. Italian supercar owners or British supercar owners? Now we're only allowed to talk about golf now. Given, given the last, you know. Yeah, obviously Europe's won something, so. Yes, yes, yes, focus on that. But no, but no. To answer your question, we've actually got most of the institutions we onboarded in this fund. I think 80% of them are us. Okay, interesting. Let's go. Keep it in the face. Thank you for, thank you for working for our allocator. Secret American. Secret American over there doing work for us. Okay, question. Lightning round question, please. Like, please. I want to, I want to hear about sourcing. You have. You have three places where you can go to source the next great pre seed founder. You can go to a Cambridge Student Union meetup, meet young new grads. You could go to a pub outside of DeepMind after they just failed a training run. You can try and poach someone from there or you can go to Monaco during F1. Which one are you picking and why? I'm taking the DeepMind. DeepMind every day, hang out at the. Bar, get the disgruntled DeepMind. Oh, the training run just failed. I want to start a company. I got to get out of this bureaucracy. Yeah, I think I take that in last month we, I think we invested in three. Three ex palantir people. So we love a good four deployed engineer. And so I think that's something, you know, we, we think that talent generally gravitates to places that have amazing cultures and we spend a lot of time looking in the cultures of those companies, particularly in Europe. And I think you've had this one wave of, you know, the UI pass, the Spotify. You're at the Kleiner ipo, obviously, and that was kind of like one wave happened and like, you know, gone public. And now you're having this new ways. You've got Carl and Victor on the show. You've, you know, you've got Matty and there's others like, you know, Granola in London. And I think these are like people are just going bigger, right? They're just thinking bigger because they're learning more from these kind of repeat successes. And that's coming from all parts of the ecosystem. If you're working in a company out of a company, you're seeing these success stories and I think, I think there's a lot more to come personally. But having, you know, boots on the ground and that partnership with our American LPs, I find that, you know, typically, America, the American firms eventually get in, right? Like every ipo, every exit, you'll see, you know, you win in the, you win in the end. They're not always comfortable making that bet. So I think that's where we can play a role of like kind of making that conviction early and, you know, get going forward. Fantastic. I'm super bullish on. Congratulations. If I was an American multi stage vc, be all over, I'd be trying to, yeah, take down good piece of the fund and yeah, I'm super excited. She accompanies you back. Thanks so much for hopping on the show. Thanks for having us, Guy. Cheers, Reese. Congrats. Bye. Cheers. I want to pull up this post by Sherwood. Sherwood says, may I suggest a different tagline? You can feel.

Welcome to the show. Reese, how are you? Good, good. How are you guys? Big fan of the show. Thanks, thanks for having me on. I really appreciate it. Thanks for hopping on the show. Give us the news. Break it down for us. What's happening today in your world. So today or yesterday, we launched our latest fund. It's $88 million. Yes, you can ring the gong. Great hit. We have a bell in our office and we came in many years ago and people, people, people will always ring it as well. So I thought that's, I love, I love the analogy. So let's go bigger. Let's get you a Liberty Bell. I don't, I just, from the way you described the bell, I can tell it's not taller than you and it's got to be huge. I want a massive, well, 88 million. You have the management fees to have a bell guy that just stands there ready to. People think 2 and 20. You get 2% for the fee. You don't get 2%. You get 2% over 10 years, 20%. You might, you could spend $2 million on a bell tomorrow and I think you should. That's it. That's the first order that's going on Amazon. So give us the pitch for the fun, give us the strategy. A bit of a contrarian take. You're hunting for value in Europe. Yeah, we are hunting for value. So first of all, obviously we're based in Europe, we're based in London. So contrarian to many guests you may be having. Extremely awesome that you've got some European founders on and Carl and Victor, I saw that again, two contrarians there as well. And so we really focus on the earliest stage of investing, the concept stage or that pre seed stage. There's not many pre seed funds in Europe and you know, we've got the largest as of, as of yesterday. And you know, we have focused exclusively on investing in the people themselves. So we go very, very deep in, in, you know, everything about people from like their childhood to the, how they met their co founder and you know what they spike in and you know, do they have like, are they like a chess champion? And we, you know, we break it down into kind of four kind of archetypes which most unicorn founders specialize in. So we have no sectors basically. So either you're a first, first time founder that maybe worked at big tech. You had a first time founder that you've, you know, been at a unicorn. Like, you know, we've got a company that spun out of Synthesia, a company called Anam which is backed by Redpoint or you're a second time founder or a PhD spin out. And so like within the team we all kind of specialize in one group of people and that like really gives us an insight and traits. Having like worked with, I don't know, second time found. Yeah. Are they learning all their lessons before? So we often take these very contrarian bets and really rogue sectors from high frequency trading to robotics to commodities marketplaces. Let's give it up for high frequency trading. Question, question for you. How does having less competition at pre seed? Obviously every stage is hyper competitive now, at least in, in the US Basically. Every pre seed allocator that we know is moving up the stack in the US at least that's what I can tell. It feels like I'm hearing that from so many American pre seed investors who. Are like, well, people are moving down the stack too. 15 years ago it was super uncompetitive. I was the only one I had to explain what a pre seed firm was. Yeah. But now I'm doing series Bs. Well, well it's also even if you're still doing pre seed, you oftentimes have, you know, pre seed lead. If you really want to lead a pre seed round, which maybe call it a 500k check, you, you often have to make a decision in 24 hours. You need to move quick, you need to move oftentimes faster than you might be comfortable. And so having a little less competition at that stage, I don't know, does that change your process at all? Do you have more time to get to know founders or are you still feeling that urgency? Yeah, look, I think in Europe we're traditionally maybe a little bit more conservative than the U.S. and you know, we love, you know, when I, when we started concept, everyone was like, you're crazy. Literally, you're crazy for doing this because you know, you really needed a more, you know, market or a product or you know, and in Europe, you know, traditionally we all come from outside. We're not insiders to VC at all. Like we haven't come from those top names. We all the team are not, not from that background. And I think that gives us a real edge in kind of evaluating but also taking that risk. And I think what we see if there's product or markets typically to go after the underwriting process is actually a lot quicker because you're literally evaluating people. So typically our process takes like, we call it like five hour energy because it's like, you know, five hours of founders time and you Know, we go through our process and we're looking for very specific traits and things in those individuals. And we, when we get that, we were happy to lead. We lead 90% of our rounds. We don't care what other people do. You know, we don't care about fomo. You know, it's a very kind of set deal. Typically, we're investing a million dollars at kind of the, the star. And, you know, we don't need anybody else to kind of make that decision. And I think, you know, generally Europe needs, needs more of that. I mean, you had Mattie on the show. Yeah. You know, obviously that was, that was our first investment out of the last one. Oh, let's go. That's amazing. What a banger. Jordy, you got a dude. Yeah, it's just every. If you're getting a fund off the ground, just back one found 10 more of them at least, you know, you know, one time a fund, you'll probably be pretty. In a pretty good spot. Where's your, what's your LP base look like for the new fund? Are we, are we like, you know, what, what, what's the mix? European. They lean more. Italian supercar owners or British supercar owners? No, we're only allowed to talk about golf now, given, given the last, you know. Yeah, obviously Europe's won something, so. Yes, yes, yes, focus on that. But no, but no. To answer your question, we've actually got most of the institutions we onboarded in this fund. I think 80% of them are us. Okay, interesting. Let's go. Keep it in the face. Thank you for. Thank you for working for our allocator. Secret American. Secret American over there doing work for us. Okay, question. Lightning round question, please. I want to hear about sourcing. You have three places where you can go to source the next great pre seed founder. You can go to a Cambridge Student Union meetup, meet young new grads. You could go to a pub outside of DeepMind after they just failed a training run. You can try and poach someone from there or you can go to Monaco during F1. Which one are you picking and why? I'm taking the DeepMind. DeepMind every day, hang out at the. Bar, get the disgruntled DeepMind. Oh, the training run just failed. I want to start a company. I got to get out of this bureaucracy. Yeah, I think I take that in the last one, I think we invested in 3x Palantir people. So we love a good 4 deployed engineer. And so I think that's something we think that talent generally gravitates to places that have amazing cultures and we spend a lot of time looking in the cultures of those companies, particularly in Europe. And I think you've had this one wave of the UI pass the Spotify. You're at the Kleiner ipo obviously. And that was kind of like one way which is happened and like, you know, gone public and now you're having this new ways. You've got Carl and Victor on the show. You've, you know, you've got Matty and there's others like you know, Granola in London. And I think these are like people are just going bigger, right? They're just thinking bigger because they're learning more from these kind of repeat successes and that's coming from all parts of the ecosystem. If you're working in a company out of a company, you're seeing these success stories and I think, I think there's a lot more to come personally. But having, you know, boots on the ground and that partnership with our American LPs, I find that, you know, typically America, the American firms eventually get in, right? Like every ipo, every exit, you'll see, you know, you win in the, you win in the end. They're not always comfortable making that bet. So I think that's where we can play a role of like kind of making that conviction early and you know, get going forward. Fantastic. I'm super bullish on. Congratulations. If I was an American multi stage vc, be all over, I'd be trying to, yeah, take down good piece of the fund and yeah, I'm super excited. Accompanies you back. Thanks so much for hopping on the show. Thanks for having us, guy. Cheers.

Or AI companion. All right. Fused in the chat says might have to propose with Ataya. I don't know about that. I think the. Maybe the non IoT device might be Lindy, but I mean it's cool. I think we've seen so many shots on goal with the AI devices and it's good to see another one. We should work on our own. An AI device that's a four full size life size horse statue. It just has. It has an entire H100 rack inside of it. You need a forklift to bring it around. It can inference GPT5 locally Horse cams looking great. I was gonna say. What about Jordy? What about a smart cigar that you smoke to the filter and as you smoke it, it gets less and less compute. I love this horse so much. I can't wait for the literal unboxing of the horse. We need to make more videos. In other news, Elon is building Grokopedia with Xai. He says it'll be a massive improvement over Wikipedia. People have been going back and forth on how valuable Wikipedia is. I think the founder of Wikipedia was not a fan of it anymore. Kind of the creation. Sort of a Frankenstein's monster situation, I suppose. Well, I have a little white pill to end the show. Let's end on a positive note, please. Guard says doesn't matter who you are or where you come from, crypto provides the opportunity for anyone in the world to make it. And of course, Forbes reported yesterday that Barron Trump is worth 150 million and has made an estimated 80 million from token sales with an additional 2.3 billion in locked up tokens. So he has been busy. Get him on the show. Open it. You remember when people got mad that Hunter was selling his paintings for. For maybe more than they were worth or being on a board here or there, you know, he's so much more. Efficient to remove the painting. He's just in token. Hunter Biden's got to be sure that he didn't didn't get into cryptocurrency. Oh yeah, missed opportunity. You missed 100% of the tokens you. Don'T want really missed out on, you know, Bill, I don't know, it's hard to imagine. I guess Hunter Biden token launched by Hunter Biden would probably might moon. Who knows? Probably. Be safe. Be safe out there. Yeah, be safe out there. Everyone. The chat is asking us to name the horse. They're also asking for the backstory on the horse. We'll bring that to you tomorrow. We can do a whole deep dive on equestrianism tomorrow. We've long been fans of equestrianism, but we got to hop on with Taipei. Thank you so much for tuning in. Leave us five stars on Apple Podcasts and Spotify and stay safe out there in the trenches, folks. We'll see you tomorrow. Have a great rest of your.

Inconsistencies and like something about it just feels like very wrong to look at. Whereas with Moonlake, I imagine you can create this like, you know, if you generate a consistent world that's interactive and it's beautiful. Something like being in a mid journey prompt that I think would be. It's about the experience the user has when they actually are playing around with it. Like today, Sora can be entertaining, but still, still you can have a negative reaction to it. Whereas I can see this done correctly. Yeah. How do you think people will react to when this technology, broadly, probably from you, hopefully becomes general availability to the point where every. Yes, I like it. Bet on yourself. To the point where it's just an app, anyone can download it and we're seeing millions of people on board. What do you think the reaction will be? I think people will love it. Right. Because what we're doing is not like we're generating the content that people consume. We're just putting great tools into people's hands and allowing them create and craft the experience and worlds that they desire. Right. And we're just making 10x easier, 10x faster, 10x more accessible. Take us through the round and I also want to hear about the uses, but give us the numbers. What'd you raise? Also, is this your first company? It is. Nice. $28 million seed round. You're in the big leagues. Straight to the big leagues. Yeah. Who did the round? How much was it? Yeah, so we raised 28 million from personal ventures, AI expentures, Nvidia ventures, and alongside 10 + unicorn founders and angels and some of the most influential AI researchers too. That's great.

I was digging into the reactions to Sora and my question was, you know, slop is bad. We, the timeline, don't want to be pigs at the trough. And by the way, this last angle here, not AI, this is a camera that is on a. Oh, are we ready to do a. What is it like, effectively RC operated? Oh, yes. Yeah, this is real too. We have this animated camera now. Or motion, I think. I don't know. Slider. It seems like the boys are ready to give some love to Julius. Julius AI the AI data analyst. Connect their data, ask questions in plain English and get insights in seconds. They are pumped up for Julius. Let's hear it. Everyone's going crazy in the TV pan ultradome for Julius AI, the AI data analyst. That came out of nowhere. Ridiculous. Anyway, we don't like when tech leaders treat us like farm animals. We, the timeline, of course, but we do love farming. I don't know, I was trying to. I was trying to map this because we don't like slop, we don't like pigs at the trough. Farm. We like farm to table. We think farming is. Lindy, there's this whole idea of, like, get off of the Internet, touch grass. Where do you find grass on a farm? Obviously, and, and once you. And there's something about returning to a world where we're farming. But if you're a farmer, you're filling up troughs on a daily basis. And so, like, how do I put these two things together? This idea that, like, we don't like slop, we don't want to be pigs, but we do want to be farmers and we do want to create slop. Or is the farmer no longer noble because the farmer fills up the pig's trough with slop? Is that bad? Well, pig farming and farming, two different things. You think now it's like, oh, it's not enough just to be a regular farmer. You gotta be a farmer of, like, crops. Well, when I think about a farm that is supplying a neighborhood restaurant that focuses on organic farm to table food, I'm not thinking pork. You don't think pork's gonna be on the menu? Troughs, you don't think some pork cutlets will be served at some point, some delicious bacon and a breakfast burrito. Farm to table. You can go way down the pork rabbit hole. There are plenty of other animals that eat a each slop, essentially.